1. What is social media?

2. Company traditional marketing is a monologue customers customers customers

3. Company investors investors investors social media marketing is conversation customers employees customers customers customers customers customers competitor customers competitor

4. Social media marketing is about engaging users on social platforms to build an idea or brand awareness, increase visibility, and possibly sell a product or service.

5. SMM Social media marketing company culture online reputation Mngt. Conversation buzz analytics

6. Turn company social Teach employees to use tools company culture

7. online reputation Mngt. Crisis management Online PR Monitoring and tracking your brand

8. Engage customers Get involved in conversations Blogs – viral videos – forums – social platforms – viral campaign Conversation

9. Initiate buzz Creativity Engage bloggers/buzzers buzz Turn customers into evangelists

10. Track Monitor Analyze analytics Adapt

11. And now some real world examples

12. “ The company couldn't afford "tens of thousands for a marketing campaign" that uses traditional print or TV ads, so it went viral instead, he said. Online sales of Blendtec blenders have increased five-fold over the company's old record revenue prior to the videos, he said.“ YouTube Videos Stir Up New Sales For 'Will It Blend' Maker

13. “ His team has uploaded 1,800 YouTube videos which have attracted millions of views. The highest was 5.27m, but many more attracted impressive viewing figures. An added bonus was that, with universal search, many of these videos come up in search results for various election related search phrases, and tend to stand out more than traditional text results.” Obama’s campaign

14. “ Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company's Home Outlet Store. They can click over to purchase the product or forward the information to others. “ How Dell is using Twitter to increase sales

15. 45 days 10532 voters Deputy mayor 3 seats in municipal committee Reaching 300,000 potential voters Nation wide awareness Tel Aviv Municipal Election