1. Social Trust
A theory by Niv Calderon

2. People who share are more interesting

3. We trust interesting people
“Trust Agents”

4. That’s why Interesting people are
Chosen to carry msgs

5. Interesting people know more people
Credit: http://socialgraphcentral.wordpress.com/2008/04/02/ben-ullmans-social-map/

6. Interesting people get more opportunities

7. Interesting people get more business intelligence

8. SOCIAL TRUST
Interesting
Trust agents
people
trust agents Social
Interesting
Social
people
Social Social
Agents Trust

9. SOCIAL TRUST
People who
share are more
interesting
We trust
Trust agents are interesting people
social
“Trust Agents”
Interesting people Interesting
get more business people carry
intelligence msgs
Interesting Interesting
people get more people know
opportunities more people