The Renaissance Team consists of members Nivedhithaa.J, Gowrishankar, Shwetha Patil, Ramesh.H.C, and Sharath Kumar. Information technology (IT) is defined as the study, design, development, implementation, support or management of computer-based information systems. IT deals with using electronic computers and computer software to store, protect, process, transmit and retrieve information. IT has become integrated into many aspects of modern life and the business world. Major IT companies include Infosys, Cognizant, IBM and others. IT is widely used across various sectors including government, banking, transportation, education and others.

2. RENAISSANCE TEAM
NIVEDHITHAA.J
GOWRISHANKAR
SHWETHA PATIL
RAMESH.H.C
SHARATH KUMAR

5. The Information Technology Association of
America (ITAA) defines Information Technology
as:
"The
study, design, development, implementation, suppo
rt or management of computer-based information
systems, particularly software applications and
computer hardware." IT deals with the use of
electronic computers and computer software to
convert, store, protect, process, transmit, and
securely retrieve information

6. IT Stands for "Information Technology," and is
pronounced "I.T." It refers to anything related to computing
technology, such as networking, hardware, software, the
Internet, or the people that work with these technologies.
Many companies now have IT departments for managing
the computers, networks, and other technical areas of their
businesses. IT jobs include computer programming,
network administration, computer engineering, Web
development, technical support, and many other related
occupations. Since we live in the "information age,"
information technology has become a part of our everyday
lives. That means the term "IT," already highly overused, is
here to stay.

7. Technology services are, not surprisingly, services that
involve technology. These include information
technology, or IT, services, such as technical support,
computer networking, systems administration, and
other services. Common Internet services, such as Web
hosting, e-mail, and social networking websites also
fall under the scope of technology services. Therefore,
the terms "technology services" and "information
technology services" (ITS) are often used
interchangeably.

8. ITES, Information Technology Enabled
Service, is defined as outsourcing of processes
that can be enabled with information technology
and covers diverse areas like
finance, HR, administration, health
care, telecommunication, manufacturing etc.
Armed with technology and manpower, these
services are provided from e-enabled locations.
This radically reduces costs and improve service
standards. In short, this Internet service provider
aims in providing B2B e-commerce solutions

11. INFOSYS COGNIZANT
IBM

13. GOVERNMENT SECTOR
BANKING SECTOR
TRANSPORTATION SECTOR
EDUCATION SECTOR

14. New industrial technology
revolution has turned information
industry into supporting industry of
almost every nation,as well as
penetrated information technology
widely into every aspect of
national economy and social life.

15. The diffusing of information technology
is a gradual process, which experienced
the development process from passive to
active, spontaneity to consciousness, part
to whole.
 After 2000, China put forward the
strategy of driving the development of
industry by informatization during the
period of the tenth "Five- Year Plan", and
established strategy program for the
development of national informatizaion.
.

16. It also brought forward"putting national
economic and social informatization to the
priority position","enhanced promoting
national economic and social informatizaion is
the strategy measure covered the whole
modernization process".
Under the promotion of
government, information technology is widely
applied in every aspect of national economy
and social life, China's informationizaton has
achieved new development.

17. Application of information technology in
Government From central to local government
was all regard Government Online as a very
important project in 1999, E-governing project
is underway.
The rapid development of information
technology is promoting E-governing
changing from traditional OA, MIS system
to virtual E-governing.

18. Government-Online Project has greatly
boosted the efficiency and enhanced the
transparency of government work, and has
provided strong technologic and consulting
support for improving information
management and service of government.
Until 2001, 50% government institutions have
established their own websites. 12 ministries
and commissions of State Department has
already have online service,more than 90% of
the ministries and commissions have
information bulletins or database inquiry.

19. To the end of 2001, there are 5864
English domain names ending with
gov.cn. Government-Online Project, as a
key part of the process of
E-Governing, has been greatly pushing
our government to make a big step
toward network age.

20. After 10 years’ hard work, Golden Card
project of bank , as a crucial part of
government promoting informatization, has
gained great achievement.
88 national commercial banks, postal saving
banks, part of cities’ commercial banks, and
country credit societies have bank cards
business and establish bank card information
centers in 18 cities nationwide,100 cities
basically realized cross-bank use of bank card
and sharing of infrastructures in local cities.

21. To the end of 2002, issuing volume of
bankcards has reached 497 million.
At the same time, commercial bank
made full use of network resources,
established telephone bank, network
bank, enterprise bank,self-help bank,
client bank center, basically realized
online financial business.

22.  Application level of electronic information
technology in our transportation systems of
railway, highway, aviation, and shipping
increases continuously.
 The scale of information system booking
disposition of China Civil Aviation has list top
10 in world, distributing network covers all
around the world that has produced sound
economic and social benefit.

23. The most complicated and huge railway
ticket-selling system in world has put in
to full-scale application, electronic
information technology has become the
key tool to boost railway management
efficiency.
Main ports and Ocean transportation
companies have widely used EDI
system, realized main business paperless
handling.

24.  On the basis of CERNET and Satellite Video
Frequency system, the modern education
network platform has been formed basically,
connected to 160 cities, 895 units, and above
100 universities connected with 100M speed,
host computer 0.8million, user 7million.
 CERNET has become the second largest
public Internet in China. 70% universities have
built up different levels and scales campus
networks.

25. Until 1999 30 million primitive and
middle school students have received
information technology education, 2.04
million people have their own PC and
4600 high schools have set up campus
networks.
China Education Research NET, China
Science and Technology NET have had
the ability to provide the network which
covers most of our universities, research
institutesacademic institutes and part of
primitive and high school .

26. From above several aspects, we can draw
a conclusion that information technology
is widely applied in China and will be
developed quickly than before, and it will
play more important role in our life.

27. We believe that our strength lies in our people. We believe that
people are our assets and it is people who will ensure our
success. Our business environment is dynamic, typified by a
high degree of competition and rapid technological advances.
Success in such a situation demands that we continuously
challenge ourselves to higher levels of individual and collective
performance. Toward this, we aim to provide an enabling and
positive environment that will motivate our associates and
facilitate achievement and maintenance of superior levels of
performance. We believe in continuous education of our
associates and strive to provide the best training facilities that
will keep us on a par with the best professionals in our field. We
believe in furthering the development of the person as a whole. A
person's professional skills and knowledge are emphasized by
his personal and emotional well being. We strive to provide a
climate that nurtures the holistic development of our associates.

30.  Communication
 Banking and Financial
 Consumer Goods
 Health Care
 Information, Media and Entertainment
 Insurance
 Retail Sector
 Technology
 Transportation
 Travel and Hospitality

31. Why Cognizant?
At Cognizant, we believe you shouldn’t have to compromise by
choosing either a strategic partner or a cost-effective outsourcing
provider. We understand the business and technology evolution
that’s underway in the communications field. And we stand at
the leading edge of business and IT solutions—from VoIP and
fixed-mobile convergence, to business process management
(BPM) and beyond. That’s why seven of the Top 10
communications service providers and equipment vendors have
chosen Cognizant as their partner.

32. Segments We Serve
 Cable & Satellite From systems integration
planning, to data migration, business process
integration, customer management and order
processing, we can help you keep up with your
customers’ demands.
 Network-Equipment Providers We specialize in
helping the world’s premier network equipment
providers to streamline processes and integrate
technologies to best serve their customers.
 Integrated-Communications Providers From
management and technological integration, to
mobile Internet, our global team of business and
technology consultants is here to work with you.
 Wireless From testing and billing, to one-on-one
consulting, our team of wireless experts will create
a custom solution to meet your unique needs.

33.  Communications Services
 Billing & Customer Care What does your billing system say about you?
Probably more than you think—and not necessarily in a good way. Our
domain experts can maximize the value of your core billing processes.
 Customer-Interaction BPO With our Customer-Interaction Business
Process Outsourcing team, you can dramatically reduce your customer
service costs and streamline business processes through IT and BPO
synergy.
 Order & Service Management We’ll help enhance your order and service
management processes, so you can continue to provide superior customer
service—and stay competitive.
 Service-Management BPO With our Service Delivery Framework (SDF)
model, upgrading a legacy service management system doesn’t have to be a
multi-year project.
 Customer Experience & Portals Our customer experience team is here to
help improve your customer registration process, from single sign-on
(SSO) systems, to secure log-in and mobile device access.
 Network Management Our team of experts can help you evaluate your
network strategy, then plan a course of action to make your management
and provisioning more synchronized, accurate and efficient.
 Service Fulfillment Rely on us to help you manage orders more
efficiently, keep track of resources and offer next-generation services to
your customers.

34. Why Cognizant?
They help financial services firms develop business solutions
that drive efficiency, effectiveness, innovation and virtualization.
When you choose Cognizant, you benefit from deep industry
expertise to help manage risk, comply with regulations, enhance
product features and manage your business transformation
challenges. It’s no wonder that six of the Top 10 U.S. banks and
four of the Top 10 EU banks have chosen Cognizant.

35. Segments They Serve
 There are generalists and there are specialists. It makes sense to
choose a firm organized around specialists—smart people
succeeding every day in the global financial markets. With
Cognizant, you gain access to an expanded team of technology and
functional experts who specialize in:
 Asset & Wealth Management Benefit from a full spectrum of
application development, maintenance, business process outsourcing
and consulting services—as well as our global delivery expertise,
from front office to back office.
 Cards & Payments With the rapid rise in credit card defaults, you
need to limit your exposure. Our solutions help monitor and reduce
risk, so you can focus on targeting, acquiring and retaining the most
credit-worthy customers.
 Investment Banking & Brokerage Our specialists create business
processes that scale up or down as needed to meet your investment
banking and brokerage goals—while reducing your costs, as well.
 Securities Services Let us manage and maximize your IT assets. Our
industry experts support the back offices of numerous asset
management and brokerage firms, prime brokers, depository
organizations and bank treasuries.

36.  Consumer Lending Many firms are going ‘back to basics’
and focusing on core deposits and asset gathering, yet the
pressure to grow lending increases. Our experts can help
you manage the risk and costs of acquiring and
developing the right customers.
 Governance, Risk & Compliance Join the leading North
American and European banks that rely on us for
successful credit, operational and market risk
management solutions.
 Retail/Wholesale Banking The credit crisis emphasized
the need for liquidity, cash management and operational
efficiency. Our banking solutions can optimize your
business processes across the entire value chain

37. Why Cognizant?
Cognizant partners with the world’s premier consumer
goods manufacturers, creating innovative solutions and
strategies that keep them price-competitive, category-
leading and consumer-savvy. Our expertise spans a wide
gamut, from demand-driven supply chains, to revenue-
creating trade promotion management systems, to analytics
systems and mobility solutions that anticipate and serve
ever-changing customer needs.

38. Segments They Serve
 Consumer Durables Streamline demand-driven
operations, optimize costs and create more
powerful brands with our deep domain knowledge
and prove tools and techniques.
 Footwear & Apparel Rely on our industry insights
and experience to optimize your sourcing execution
and label management-and achieve continuous
business performance improvements.
 Food & Beverage Respond rapidly to your industry's
changing customers , supply chain and technology
dynamics by leveraging our experience serving the
world's largest companies.
 Home & Personal Care We can help you overcome
product commoditization, spiraling R&D budgets
and ever-changing consumer demographics.

39. Why Cognizant?
Cognizant enables healthcare organizations to create more
efficient, effective, innovative and virtualized business
models. We arm your enterprise with the strategic thinking
to effectively respond no matter what directions the
healthcare industry’s evolution takes. Our deep industry
expertise and experience across the healthcare ecosystem
enables healthcare organizations to successfully address
challenges and seize opportunities by improving
processes, creating efficiencies and unlocking innovation.

40. Segments They Serve
Cognizant offers comprehensive solutions for:
 Payers
From business process improvements to full managed care
implementations to modernizing legacy equipment and complying
with new regulations, we help you streamline, adapt and innovate.
 Healthcare providers
We enable you to focus on your core mission to deliver the highest
quality of care by making your operations more effective and
efficient, while enabling clinical transformation through innovative
new processes and services.
 Government and public health programs
Our comprehensive managed services enable you to serve larger
member populations than ever, delivering a high level of service
with minimal capital investment and reduced fixed operating costs.
 Pharmacy benefit managers
We help you deliver higher levels of service; integrate retail,
specialty and mail-order pharmacy operations; mine data for
business intelligence metrics and more with our field-proven
services and solutions.

41. Why Cognizant?
Cognizant is the preferred partner for leading media businesses,
including six of the top studios. Our collaborative approach
emphasizes speed to market and client focus, enabling you to
thrive in the digital age. Experienced consultants offer business
and technical knowledge to power innovation and create new
revenue streams. And our global presence, mature delivery
capabilities and proven solution accelerators help you reduce
costs, stay nimble and outmaneuver the competition.

42. Segments They Serve
 Information Services Exponential increases in data
volume, migration to new digital media and the
upsurge of content formats are forcing firms large
and small to rethink their strategies. We partner
with the world's top providers of financial,
scientific and legal information to address the real-
time mindset of today’s audiences.
 Media & Entertainment Revenue declines, the
accelerating online transition, and new devices like
Kindle and iPad are creating virtual businesses with
innovative models and unique pricing strategies.
We help our clients navigate the shifting landscape
in print and publishing, film, music, interactive
media and broadcasting.

43. Why Cognizant?
Cognizant partners with leading Life and Property &
Casualty (P&C) insurers in the U.S. to anticipate and fulfill
consumer needs and advance their business objectives, from
back to front office, across the reset economy. With our
expertise and client-first mindset, we become a seamless
extension of your organization, working collaboratively to
help you create new capabilities, contain costs, mitigate risk
and capitalize on new business opportunities.

44. Segments We Serve
 Life Insurance Partner with us for top-tier
solutions that help increase your organization’s
workflow and operational efficiency, and
reduce service and processing costs.
 Property & Casualty Put our experience with
global P&C leaders to work, and draw on our
expertise in core operations such as client
acquisition, rating and policy administration.

45. Why Cognizant?
We believe that retailers shouldn’t have to choose between a
strategic partner and a cost-effective outsourcing provider.
With Cognizant, you get the best of both. And to ensure
creativity and innovation, we have created a dedicated
Retail Innovation Group aligned with our clients’ needs. No
wonder 11 of the Top 30 U.S. retailers and eight of the Top
30 global retailers choose us as their partner.

46. Segments We Serve
 Department Stores Amid increased competition and complex
supply chains, we help you meet changing consumer demands.
Our merchandising solutions include price optimization,
category management, assortment planning, promotions and
marketing.
 Grocers Our solutions help to optimize prices, provide
intelligent inventory planning and implement high-powered
POS systems that speed checkout and enhance the customer
experience.
 Discount Stores We can optimize your merchandising,
increase supply chain efficiencies, generate accurate product
mix forecasts and improve service levels for maximum
customer retention.
 Specialty Retailers Overcome competition from similar
companies, while outmaneuvering
mass-market retailers, in spite of their scale and cost
advantages.

47. Why Cognizant?
The challenges and opportunities that organizations face in
the reset economy are multidimensional, and the solutions
must be as well. At Cognizant, we do not believe that you
should be forced to compromise by choosing either a
strategic partner or a cost-effective outsourcing provider.
No other provider offers our combination of engineering
and consulting services to elevate your competitiveness

48. Segments They Serve
 High-Tech Manufacturers Our product engineering
services accelerate your innovation and time-to-value.
And our business-IT solutions create seamless integration
across your value chain of suppliers, channel partners and
consumers.
 Business-IT Solutions From ERP, to new product rollouts
and BPO, our dedicated Technology Practice is ready to
transform your business into a high-performing
organization.
 Product Engineering Let our experts infuse your
organization with proven IT and engineering resources, so
you can generate superior products and services to excel
in today’s changing markets.
 ISVs Our product engineering team delivers business
results through
strategy, development, testing, maintenance and support
services—as well as assistance in transitioning to a SaaS

49.  Business-IT Solutions We’ll guide you through open
source and SaaS products, and help remedy revenue loss
due to piracy and non-compliance challenges
 Product Engineering We offer a unique combination of
systems expertise, industry intelligence and global
resources to strengthen your product development efforts.
 Online Companies Our product engineers help you
deliver content that engages, while our
business-IT solutions experts can help optimize your site
operations.
 Business-Technology Accelerating innovation and time-
to-market are top concerns for online businesses. Our
Technology Practice helps you accomplish both by
expertly optimizing your site operations.
 Product Engineering We offer you a unique combination
of systems expertise, industry intelligence and global
resources to strengthen your product development efforts

50. Why Cognizant?
Road or rail. Marine or infrastructure. Express or post.
Distributor or logistics service provider. Wherever your
business fits in the T&L realm, Cognizant has a proven
track record of helping organizations like yours streamline
operations and improve business performance. We work
closely with you to understand your business needs, then
apply relevant domain insights, best practices and solution
accelerators to deliver tangible business results.

51. Why Cognizant?
They are uniquely positioned to lead clients toward more
efficient, effective, innovative and virtualized business
models. We are one of the few service companies with
expertise across the entire industry—from airlines, hotels
and restaurants, online and retail travel, to global
distribution systems, intermediaries and real-estate
companies. This is why three of the Top 5 global airlines
chose Cognizant as their partner.

52. Segments They Serve
 Hotels & Property Services Give your properties a
competitive edge with our combination of customized
solutions and industry experience.
 Travel Intermediaries Our team has years of experience
with leading Global Distribution System (GDS)
platforms, Web services and supplier systems for airlines,
hotels and car rental companies.
 Restaurants & Food Services They are the only service
provider to offer BPO for restaurants and food services.
Our Solution Accelerators speed time to market and
improve business-IT alignment.
 Travel Providers We’re the only Tier 1 service provider to
cover the entire Travel & Hospitality industry, from
airlines, to car rentals, to cruise operators.