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Reporting

          Some things change
   when you grab the microphone,
but the fundamentals remain the same
Personality and Skills
•   Curious
•   Skeptical
•   Listens for the truth
•   Listens well and completely
•   Absorbs information quickly
•   Uses the medium effectively
•   Does everything possible to avoid making
    mistakes
Getting people on tape
• On background
  – You can use the information, but don’t
    attribute them by name
• Off the record
  – Can print neither the information not the name
• On the record
  – Can print information and attribute it to the
    source
Getting great actualities
• Tell the subject you’ll be bringing a
  microphone
• Play dumb
  – Tell your subject to imagine they’re speaking
    to a smart, but easily distracted, high school
    student
• Ask for definitions of jargon your listeners
  won’t understand
• Avoid insider conversations
Getting great actualities
• Avoid “yes/no” and “either/or” questions
• Get people to use analogs to explain
  technical subjects
  – Especially useful with abstract scientific or
    political concepts
• Put energy into your questions
  – You want the person to be in full bloom
• Get your questions on tape
• Interview the person’s critics first so they can
  respond
• Get out of the person’s office
Working on tight deadlines
• Anticipate events whenever possible
• Know where to find people who can give
  informed opinions
• Make your calls early
• Keep your interviews short and focused
• Put actualities in a logical order
• Keep the story structure simple and
  straightforward
• Budget your time
Good advice
• Location, location, location
• A good beginning
Good questions
• What was the happiest moment of your life
• What are you most proud of?
• What are the most important lessons you've
  learned in life?
• What is your earliest memory?
• How would you like to be remembered?
Reporting

          Some things change
   when you grab the microphone,
but the fundamentals remain the same

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Reporting

  • 1. Reporting Some things change when you grab the microphone, but the fundamentals remain the same
  • 2. Personality and Skills • Curious • Skeptical • Listens for the truth • Listens well and completely • Absorbs information quickly • Uses the medium effectively • Does everything possible to avoid making mistakes
  • 3. Getting people on tape • On background – You can use the information, but don’t attribute them by name • Off the record – Can print neither the information not the name • On the record – Can print information and attribute it to the source
  • 4. Getting great actualities • Tell the subject you’ll be bringing a microphone • Play dumb – Tell your subject to imagine they’re speaking to a smart, but easily distracted, high school student • Ask for definitions of jargon your listeners won’t understand • Avoid insider conversations
  • 5. Getting great actualities • Avoid “yes/no” and “either/or” questions • Get people to use analogs to explain technical subjects – Especially useful with abstract scientific or political concepts • Put energy into your questions – You want the person to be in full bloom • Get your questions on tape • Interview the person’s critics first so they can respond • Get out of the person’s office
  • 6. Working on tight deadlines • Anticipate events whenever possible • Know where to find people who can give informed opinions • Make your calls early • Keep your interviews short and focused • Put actualities in a logical order • Keep the story structure simple and straightforward • Budget your time
  • 7. Good advice • Location, location, location • A good beginning
  • 8. Good questions • What was the happiest moment of your life • What are you most proud of? • What are the most important lessons you've learned in life? • What is your earliest memory? • How would you like to be remembered?
  • 9. Reporting Some things change when you grab the microphone, but the fundamentals remain the same