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Montgomery
  Heights
PENNROSE PROPERTIES
   RETAIL LEASE UP PROSPECTUS
           March 9, 2012
Rentable SF’s
Retail Space Frontage       Rentable SF's % of Total
      A      Montgomery St.         1,521       17%

     B      Montgomery St.           1,914      21%

     C      Dr. MLK Blvd             3,093      34%

     D      Dr. MLK Blvd             2,650      29%

                                     9,178    100%
Lease Plan
POTENTIAL TENANTS
• Space A&B: Pyramid Academy Pre-
  School
• Space C: Indigo Heights Restaurant
• Space D: Pharmacy/Convenience
  Store
Indigo Heights
•   Space C - Corner Montgomery & MLK (3,093 SF)
•   Rent 15 PSF (11 Base + 4 CAM)
•   Restaurant – sitdown/takeout, BBQ & Soul Food
•   Owner Lance Knowling veteran of restaurants in
    Maplewood and Montclair
Pyramid Academy
•   Spaces A&B - Both Montgomery St (3,435 SF)
•   Rent: 20 PSF (16 Base + 4 CAM)
•   Daycare ~ 70 Students @ full capacity
•   Would use playground
•   Husband-wife owners have operated similar facility
    in East Orange for 7 years
Koffi Pharmacy
• Space D – Dr. MLK Boulevard (2,650 SF)
• Rent 20 PSF (16 Base + 4 CAM)
• Neighborhood pharmacy with both walk-in and
  mail order prescription business
• Some space dedicated to convenience items
• Proprietor has 15+ years experience managing
  pharmacies, this would be his first venture
Start Up Budget
Sources

"Retail Fitout Budget"                              300,000
Partner Equity                                       21,084
Rental Receipts (Year 1) + Security Deposits         62,214
TOTAL                                               383,298

Uses

Vbox budget                                         188,000
Contingency @                                  5%     9,400
Construction Management Services                     15,000
Broker Commissions                             5%    58,898
Working Capital, Free Rent, etc
Attorney / Leasing                                   12,000
Additional Tenant Start Up                          100,000
  Daycare (Repayable)                      30,000
  Pharmacy
  Restaurant                               70,000

Funds Remaining                                     383,298
Pros & Cons
              PROS                        CONS
•   All neighborhood-           • Not credit tenants
    serving businesses          • All need funds for fit-
•   Would meet needs of           out/start up
    community
                                • Will require investment
•   Retail activity will help
    generate buzz & bridge        from landlord beyond
    to Montgomery II              $300,000 “tenant fit-
•   Ability to adjust             out” budget included
    financing model to            in Montgomery St
    maximize return               budget

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NJ Future Forum 2012 Getting Retail Right Henkel

  • 1. Montgomery Heights PENNROSE PROPERTIES RETAIL LEASE UP PROSPECTUS March 9, 2012
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  • 7. Rentable SF’s Retail Space Frontage Rentable SF's % of Total A Montgomery St. 1,521 17% B Montgomery St. 1,914 21% C Dr. MLK Blvd 3,093 34% D Dr. MLK Blvd 2,650 29% 9,178 100%
  • 8. Lease Plan POTENTIAL TENANTS • Space A&B: Pyramid Academy Pre- School • Space C: Indigo Heights Restaurant • Space D: Pharmacy/Convenience Store
  • 9. Indigo Heights • Space C - Corner Montgomery & MLK (3,093 SF) • Rent 15 PSF (11 Base + 4 CAM) • Restaurant – sitdown/takeout, BBQ & Soul Food • Owner Lance Knowling veteran of restaurants in Maplewood and Montclair
  • 10. Pyramid Academy • Spaces A&B - Both Montgomery St (3,435 SF) • Rent: 20 PSF (16 Base + 4 CAM) • Daycare ~ 70 Students @ full capacity • Would use playground • Husband-wife owners have operated similar facility in East Orange for 7 years
  • 11. Koffi Pharmacy • Space D – Dr. MLK Boulevard (2,650 SF) • Rent 20 PSF (16 Base + 4 CAM) • Neighborhood pharmacy with both walk-in and mail order prescription business • Some space dedicated to convenience items • Proprietor has 15+ years experience managing pharmacies, this would be his first venture
  • 12. Start Up Budget Sources "Retail Fitout Budget" 300,000 Partner Equity 21,084 Rental Receipts (Year 1) + Security Deposits 62,214 TOTAL 383,298 Uses Vbox budget 188,000 Contingency @ 5% 9,400 Construction Management Services 15,000 Broker Commissions 5% 58,898 Working Capital, Free Rent, etc Attorney / Leasing 12,000 Additional Tenant Start Up 100,000 Daycare (Repayable) 30,000 Pharmacy Restaurant 70,000 Funds Remaining 383,298
  • 13. Pros & Cons PROS CONS • All neighborhood- • Not credit tenants serving businesses • All need funds for fit- • Would meet needs of out/start up community • Will require investment • Retail activity will help generate buzz & bridge from landlord beyond to Montgomery II $300,000 “tenant fit- • Ability to adjust out” budget included financing model to in Montgomery St maximize return budget