Discover how to use LinkedIn to attract high profit clients in this presentation by NJL Sales Training.

1. Why and How to Use LinkedIn to
Attract High Profit Clients
September 14, 2012
IMC – AZ
Brian Offenberger, CeM, CSMA

2. Today’s Discussion Points
• Why LinkedIn?
• How to identify, engage and convert people on LinkedIn
• Use LinkedIn for subject expert positioning
• How to integrate LinkedIn with other marketing

3. Meet Brian Offenberger

5. What Is LinkedIn?

6. LinkedIn is…
• A people search engine.
• A place to gain access to decision makers.
• A directory that leverages connections.
• A place to find new prospects for untapped or under-
optimized markets.

7. Why Care about LinkedIn?
• LinkedIn is the world’s largest professional network.
• More than 175 million members in over 200 countries.
• LinkedIn members did nearly 4.2 billion professionally-
oriented searches in 2011 and are on pace to surpass
5.3 billion in 2012.
• As of June 30, 2012, professionals are signing up to join
LinkedIn at a rate of approximately two new members
per second.

8. LinkedIn Can…
• Shorten sales cycle.
• Provide unsolicited leads.
• Identify potential partners.
• Create a targeted
community.

9. How Can LinkedIn Help You?
• Get unsolicited inbound leads.
• Reach right decision makers.
• Referral partnerships.
• Reputation positioning.
• Media attention/speaking.

11. Search Results

12. LinkedIn Profile

13. Profile Tips
• Use keywords in your professional headline, your
summary and experience section job titles.
• Use all 2000 characters in your description.
• Have an image reflective of what you do.
• Describe your website…don’t use the default.

15. Advanced People Search

16. LinkedIn Groups

17. Companies

18. Connecting Tips
• Direct connect.
• Openlink.
• In Mail.
• Within groups.
• Through connections.
• Look at their profile.

19. Premium Features

20. Enter to Win
Complete LinkedIn Professional Package:
• LinkedIn Marketing Plan
• Strategy
• Tactics
• Personal & Company Profile Development
• Copywriting
• Content plan

21. Connect with Me
Brian Offenberger, CeM, CSMA
Brian@WeTrainSalesStars.com
(602) 412-3168, extension 801
Connect with me on LinkedIn at http://www.linkedin.com/in/brianoffenberger
Visit our new website on September 19th for free resources and tips