1. Building A Strong Online Presents
By: Nicolas Pitts

2.  Lansing Glass Company was started in Lansing
in a little shop on Kalamazoo Street back in
1993. They began working with tools they have
gained from their 34 years of experience.
However, in 1998 the company was fortunate
enough to upgrade to a better facility located at
2820 Alpha Acess in lansing, Mi. As of today
the Lansing Glass Company has moved into
the new state of the art building located on
Baker Street in Lansing, Mi.

4.  Integrate the world of social media to help
build brand awareness.

5. TWITTER FACEBOOK
By creating a Twitter and Facebook page for the Lansing Glass Company
customers can follow the company and keep up with the latest projects.
Twitter and Facebook both allow ways to link back to the official website. On
twitter customers can follow and on facebook customers can “Like” what they
see. Twitter and Facebook are a great way to stay connected with customers.

6. PROS
CONS
 You can reach customers
that traditional marketing
misses.
 You can learn how to
improve your products and
services. By encouraging
open communication
through public comments,
you can learn what you can
do to make your products
and pitch better.
 Social media marketing
places high demands on
your time. Content must be
created, edited, approved
and published; comments
must be responded to and
sites and pages must be
maintained.
 You lose some control of
your marketing efforts.
Anything you publish is up
for grabs, and others can
easily criticize you.

7.  Here is a link on Online Social Media Monitoring
 Monitoring

9.  Cost for Mediums (Facebook Twitter)> Free
 Labor Cost> Paying employees for monitoring
and updating

10.  Online Presents
 Twitter Followers
 Facebook fans
 Google Adwords