You can find just about anything in the internet. It is the one resource that is quickly updated, costs less than actual publications and is readily accessible to multiple market targets.

1. JANUARY 2011 ISSUE
2012 JANUARY 2012 BUSINESS NEWSLETTER
JANUARY 2011 BUSINESS NEWSLETTER
News Online Xchange
serves to give up-to-date information on the products and services under the NMS brand, as well as
news involving the Web and Mobile industries.
THE
BUZZ ABOUT
ONLINE MODERATION
Designed by: Karlo Adrianne R. Aguilar
You can find just about anything in the internet. It is
the one resource that is quickly updated, costs less
than actual publications and is readily accessible to
multiple market targets.
The internet’s greatest advantage is also its pitfall.
The level of accessibility and ease in updating make it vulnerable to inaccurate informa-
tion, distasteful content, racially charged statements, stolen data and legally sanctions
or regulated files. That is where a system of MODERATION comes into play. Only
professional and serious website service providers will invest on their image and ensure
that they are not just another inaccurate statistic in the sea of dubious online content.
Moderation makes the internet’s flaw, your greatest advantage; when you are reliably accurate and conduct yourself
with integrity amid the mass of useless and offensive information, you become the one of the few sources of clean and
correct posts - A “Go To” website for a network of users that are tired of being misled, insulted and unheard.
“Only professional and serious website service providers will invest on their image”
New Media Services e info@newmediaservices.com.au
the Go-To company w www.newmediaservices.com.au

2. JANUARY 2011 ISSUE
2012 JANUARY 2012 BUSINESS NEWSLETTER
JANUARY 2011 BUSINESS NEWSLETTER
The benefits of ONLINE Moderation
Imagine you are an owner of a clothing business. In your website,
READ MESSAGE
here are the published items: offensive expressions from customers
who were not satisfied with your service, pictures of customers
COMPOSE
naked in the store, forums cursing your sales executives and a video MESSAGE
showing an old lady wearing clothes in your fitting room and this
Professional General
video generated comments making fool of the lady. Do you think Commentator SEARCH MESSAGE Participant
/ USER
you can have more customers? Actually, no one would ever think of
visiting your store after visiting your website.
ADD / DELETE
Guarding your business’s image online is the main task of content moderators. USER
Sometimes, businesses do not realize how important it is to impose modera-
EDIT
tion until a simple published error ruined the business’s image. Do not wait for
MESSAGE
your business to learn its lesson in the hard way. Use moderation now and
Lurker
enjoy these benefits. To have a website free from the above mentioned things
is what you benefit from content moderation. You protect your business’s
Moderator
image in front of your customers and future customers.
CHAT MODERATION
In moderating blogs, comments, forums, chat
rooms, you are ensuring a good relationship with
your customers. You market your product when
CONTENT MODERATION VIDEO MODERATION you satisfy their queries.
With content moderation, you are free from any When picture and video moderators conduct polls
Most of the time, customers join chat rooms in
lawsuit and accusations. Moderators keep you out to know whether the pictures and videos are good
your website to ask about a newly-launched
from issues like racial and gender discriminations. or bad, they are creating recreations to customers.
service. While chatting with customers, you are
Moderators slash pictures that can create legal Remember, rating and answering polls is a leisure
already inviting them to avail of your service. Thus,
battles on ownership. to respondents.
moderating is an effective advertising and public
relations campaign.
They will not involve you in libel and moral Moderation is part of troubleshooting also. When
defamation cases since items are thoroughly customers find a picture or a video very degrading,
Moreover, when you praise your customers in
reviewed before these are published in your content moderation immediately stops the fuel
blogs and forums, they will feel good and they will
website. Moderation then keeps your public before it burns the whole business. Small issues
always return to your business. When they praise
image law-abiding and innocent from social can be magnified into threats that can ruin a
your service in blogs, millions will read the blogs
injustices. business. It is the same thing with tweets that can
and will be interested in availing your service.
be reposted by others and can create louder noise.
Little opinions can be read by millions of people online and when they agree to them, your business is dead before you could open your
office the next day. If you moderate these items, you are trying to extend your business’s life and expand its income.
New Media Services e info@newmediaservices.com.au
the Go-To company w www.newmediaservices.com.au

3. JANUARY 2011 ISSUE
2012 JANUARY 2012 BUSINESS NEWSLETTER
JANUARY 2011 BUSINESS NEWSLETTER
The 1, 2, 3 of online moderation
Online Moderation can be simplified in three simple working parts.
Managing new posts and updates for multiple users sounds like a job that is tedious and quite confusing. Like a Cattle-Wrangler in
charge of a herd of unruly cattle. How do a set of cattle-wranglers manage to pull-off a feat as difficult as a cattle drive? Through
proper management by employing herd dogs to keep the cattle in line, therefore minimizing the need for huge manpower. Any
stragglers who move out of line are caught and saved. This metaphor reflects how Online Moderation works.
1 The Client or Website What should a brand look for when moderating content?
provides a set of rules and 1. Users with names that include abusive or obscene words. Starbucks faced this problem when a user had
guidelines to be followed included a swastika in their profile picture. Options to tackle this are: block the user outright; or contact
them and ask them to change their avatar. If they refuse, or they change it back, block them (sometimes it
2. Obviously off-topic posts. If a user posts something that is
obviously off-topic, it should be considered to be spam
(particularly if it includes a link – this could take the use to a 2 The Moderators follow these rules and provide reports. As
website that is infected with malware or contains offensive well as identify other potential hazards as they filter uploaded
images, for example). Spam will disengage users and make your
or posted content
OD
site less relevant and interesting to them. The solution? Don’t
A GOOD FORUM MODERATOR
publish the post, or delete it. If necessary, block the user.
MUST KEEP AN EYE ON POST
3. Non-fans. By non-fans’ we mean people who are leaving
KEEP THE POSTS CLEAN & MOVE
harassing messages (threatening chain mail style messages, for POSTS TO APPROPRIATE CATEGORIES
example) or people who are just trying to sell fans a product.
WHEN THERE’S NO NEW THREADS, SPARK
Options to tackle this are: block the post and if appropriate,
DISCUSSIONS FROM TIME TO TIME
contact the user to explain why; or block the user if this is possible.
VISIT THE FORUM AT LEAST ONCE PER DAY
Note that in an open group on Facebook, you can‘t delete a user’s
www.wikidforum.com
profile, but persistent offenders can be reported to Facebook (and
on other sites, through the relevant „report it channel).
presence socialising
3 The users, guided by the terms and conditions, upload and scaffolding empathy
post as usual, unaware of the underlying system. Any violators are sensitivity
caught and saved from the hassle and repercussions of inappropri-
ate content
TOP TEN MODERATOR SKILLS
presence cycles PLN
communication enthusiasm
New Media Services e info@newmediaservices.com.au
the Go-To company w www.newmediaservices.com.au

4. JANUARY 2011 ISSUE
2012 JANUARY 2011 BUSINESS NEWSLETTER
2012
WWW MODERATION
WHY CREATE AWHO ARE ALREADY TRAINED ANDDEPARTMENT?
WHEN YOU CAN HIRE EXPERTS
MODERATION WILLING TO WORK FOR YOU
New Media Services’ WWW Moderation is a moderation system offered to clients who want
professional service for their website needs. It ranges from text posts to file uploads and
adheres to a set of guidelines that are tailor-made for and by any client.
New Media Services has in its employ, a large team of experts to handle client-demands and
assist in your company’s goals by shouldering the weight of moderating undesired website
threats like SPAM, Flames, Trolling, False Advertising, Outside liking, Illegal Programs/Scripts,
Piracy and Censor Bypassing.
FEATURES:
OUR MODERATION SCOPE HANDLES MULTIPLE MEDIUMS OF POSTS AND UPLOADS AND MAY BE MODIFIED TO FIT YOUR NEEDS.
OUR CURRENT FEATURES FILTER:
We have in our employ, live operators,
MEDIA TEXT MISCELLANEOUS reports analysts and quality con trol
Images Blogs Tags teams ready and able to serve you 24/7.
(This is an excerpt from the official business document of WWW
Videos Comments Status Moderation, NMS’ online moderation services, written by Ian
Wallpapers Descriptions Updates Jason De La Cruz. You can download the full version at
www.onlinemoderationservices.com)
Ringtones on Music Usernames
Avatars
POST MASTER TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY.
PRIVILEGES
Admins Full access to the product function
Client View latest post, statistics and own profile
Operators Add post, view latest post, view their profiles
PostMaster is an invisible watchdog that will track
FEATURES your marketing methods online in terms of blogging
and social sites.
Reveals your real time posts Quantifies your post for each
Locates the site of each post channel and each operator
Defines the channel of your post Easy post detection and correction
For the next issue of NOX:
Online presence is generally good because it
marks visibility. Learn how to track down
+ your brand's social media reputation.
All text and images contained in this newsletter is copyright of New Media Services©
2012, unless otherwise stated. All rights reserved. No part of this newsletter may be
used without the express written permission from the owners stated herein.
New Media Services does not claim ownership to text, images, and logos, unless stated.
Owners retain copyright and any other rights they already hold.
New Media Services e info@newmediaservices.com.au
the Go-To company w www.newmediaservices.com.au