SEO for Libraries: Organized Metadata is Key
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This document discusses search engine optimization (SEO) for libraries and how it relates to traditional library practices of organizing information. It notes that libraries organize metadata in tables but that the web contains uncontrolled, heterogeneous documents that do not scale effectively. The document explains that Google addressed this problem by harvesting existing implicit metadata from HTML tags, links, and traffic to describe pages without requiring manual categorization. It recommends using HTML tags, descriptive anchor text for links, and other on-page elements for SEO, rather than relying on outside experts.
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SEO for Libraries: Organized Metadata is Key
- 1. SEO for Librarians Nicholas Schiller LI 815 25 January 2014
- 2. How do libraries traditionally organize information?
- 3. Organized metadata typically in tables *from The Manga Guide to Databases
- 7. Well Organized Metadata: it’s what libraries do.
- 8. Enter the Web and problems of scale.
- 9. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
- 10. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
- 11. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
- 12. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
- 13. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
- 14. AttributionNoncommercial Some rights reser ved by niallkennedy
- 15. Does not Scale. ! Even with participatory web strategies a la Wikipedia. (DMOZ)
- 16. URL <title> <meta name=“description” content =”snippet”> <meta name=“keywords”> <a href=“http:/ / slim.emporia.edu”> anchor link text</a> <h1> <h2> <h3> <body>
- 17. HTML tags stand in for metadata fields anchor link text on external sites are counted as part of the site being linked to. So never use “click here.” (Very important) Keywords in valuable locations are a key to SEO
- 18. By har vesting existing implicit metadata, the Google method scales. No one has to look at every web page and describe it and put it into a category. Google harnesses how the web describes itself. (Bots)
- 19. A note about full text keyword search: Perfect keyword search is not very useful. This is why Google succeeded when a lot of better funded search engines failed. Another problem of scale.
- 21. HTML Tags as metadata Links as votes Traffic as reputation <a href=“url” rel=“nofollow”>text</a> Anchor link text as descriptive metadata location, history, platform, browser, etc.
- 22. http:/ /bit.ly/1jLAIP5 (The way Google wants you to do SEO.)
- 24. Further Directions to Go: Filter Bubbles (Eli Pariser) HTML5 Microdata and schema.org