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Web Content Writing

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Sayed Darwish
Sayed Darwish

how to write for web

TechnologieBusiness
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Web Content Writing Style Guidelines
Presentation Outlines: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Web Writing ?! ,[object Object]
Web Content Writing in the Context of Web Design ,[object Object],- Site Design - Page Design - Content Design .
Site Structure Design Sample
Page Layout Sample
Web as a Communication System ,[object Object],- The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise
Why Web Writing again ?! ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ How to Write for the Web ” Empirical Studies ,[object Object]
Web Reader’s Characteristics ,[object Object],- Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.
Common Online & Offline Writing Guidelines ,[object Object],-    Using words and categories that make sense to the audience -    Limiting each paragraph to one main idea -    Providing the right amount of information
Exclusive Web Writing Guidelines ,[object Object],[object Object],[object Object],[object Object]
Web Writing Terms: Web Paragraph ,[object Object],- As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.
Web Writing Techniques: Inverted pyramid Technique ,[object Object],- - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.
Questions & Comments Your Questions and Comments are most welcomed !
Thank you All

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Web Content Writing

Notes de l'éditeur

  1. Welcome for our first lecture in the Web writing