What energises volunteer fundraisers?
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Come along to explore the key principles of fundraising from the local community. Learn how to use volunteer networks as a resource to develop a holistic management model approach to community fundraising. The training was delivered as part of the fundraising fair at the Directory of Social Change.
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What energises volunteer fundraisers?
- 10. 1.Barrier to do good 2.Your network 3.Their motivation 4. Communicate 5. Enable
- 17. 1. Mastery 2.Autonomy 3.Personal interests 4. Belonging
- 18. Mastery
- 20. Autonomy
- 21. Days 20% time
- 28. Belonging
- 29. General: business, music, blogging, videos 130,000,000 Friends and family 500,000,000 Live updates: general 160,000,000 Sharing videos: 6,300,000,000 videos 3rd most visited website in world Free calls, video calls and audio conferences 11,000,000 Professional social network 80,000,000 Sharing photos: 4,000,000,000 pictures 32,000,000
- 30. 1. Mastery 2.Autonomy 3.Personal interests 4. Belonging
- 31. 1.Barrier to do good 2.Your network 3.Their motivation 4. Communicate 5. Enable
- 32. 32
Notes de l'éditeur
- £53 billion = sector 50% from individuals ROI for community fundraising = £2.79 : £1
- Kiva started in 2005 Payback rate of 97.88%
- Feel there’s untapped potential?
- Want to raise lots of money for your charity? Wrong: strategy is not to patch leaking bucket!! Money’s only a way to get something done, focus is on what you do…
- You want to solve a problem!! Want to do good that’s the most important to remember!
- Greenpeace is a master at using volunteers… in 5 years increased by 1.4 million supporters in 18 countries! They help you achieve your purpose… how do we achieve the purpose better and energise them? I’ve got 2 methods. One takes 1 step, the other one 5… so here’s the easier method:
- This is the method I’d suggest everyone who wants a quick fix. For the others, I’ve got the “not so easy method” in 5 steps
- 1. What’s stopping you? What are the barriers you’re facing?
- 2. Who’s in your network? You’re looking for the champions…
- You might be surprised what you find when you start looking around!
- Then you might also have a kid like charlie simpson who at 7 raised £210,000 for haiti!!
- 3. What are their motivations?
- So what motivates people then?
- AIESEC size: 40,000 active members, 110 countries, >99% of volunteers and rotation of leadership = 1 year AIESEC Ahmadabad Consulting: refused paid jobs to volunteer for personal growth
- Management = 20th Century invention… like TV, doesn’t mean it’s gonna work for ever Traditional management = Great for compliance Engagement (what charities want!) => Self direction Few times a year > Tell engineers work on anything you want, as long as not regular job
- “Have to deliver over night” Autonomy over time, tasks and techniques At Google +/- half of all new products / services during that 20% time > Gmail, Google Ads, Orkut, Google News
- Make it easy to help!
- Pennsylvania: volunteer for clinton and did paper work (process), then Obama and asked about passion… personal interest: Star Trek > talk about Obama at conventions and forums
- Numbers in January 09 - Facebook = 240,000,000 – myspace = 250,000,000 – Twitter = 11,000,000 – LinkedIn = 40,000,000 Jan 2009: MySpace: 263,000,000 Facebook: 250,000,000 Twitter: 11,000,000 LinkedIn: 36,000,000 Flickr: 32,000,000
- 4. Communicate > use social networks!
- Microsoft, mid 90s… lots resources: expert, money, management, structure, marketing, etc New model: fun, no professionals, no money No sober economist would have predicted what happened…
- 14 million articles 350 million edits May 2009… stopped Encarta. Encyclopedia Britanica… THE reference… 184x less hits than Wiki, and now try to copy their strategy
- 5. Enable >> by giving people ownership: the big issue understood this very well!
- This is how you help people do what they dream of doing but can’t… and they’ll be thankful to you so they’ll want to do more!