Gathering data about your customers provides you a kind of feedback using which you can design effective and useful business and customer service plans.

1. Live Support Service – Best Way to Gather Real-Time Customer Information
Gathering data about your customers provides you a kind of feedback using which you can design
effective and useful business and customer service plans. Live support service on your e-commerce
website provides you detailed information about your potential clients which includes their geographical
locations, buying and chat histories and much more.
The success of a business depends greatly on how it has developed its marketing and sales strategies.
On what basis a business designs its customer service and marketing plans?The most effective and
useful way of developing your business plans is to gather useful and accurate information about your
target audience. The data about customers enables you to devise perfect business and customer service
strategies which in-turn rewards you with increased sales.
There are different methods available through which you can collect useful information about your
customers but the reliability of that data depends upon the techniques you adopted in its compilation.
Large firms and companies usually conduct market research and surveys in gathering consumer
information. Although, these methods are considered as more professional and reliable source but for
this you need to invest ample amount of time and huge expenses.
In today’s fast-paced world, you need to look up for the means which provide you with the best results
in minimum time and less expenses. One of the simplest and the most reliable way to gather real-time
customer information is to implement live support service on your e-commerce website. The customer
information gathered through this web-based chat application consists of organized facts and figures.
Using real-time traffic monitoring feature of live chat on your website you can observe your daily and
monthly traffic including page views and unique visitor IP. Live chat software on your website tells you
which geographical location a particular customer belongs to, which browser and operating system
he/she has used.
Using referral and current URLs, you can easily get to know from where a particular potential buyer has
reached on your website, which page of your website he/she is currently browsing. You can even know
about the time duration a particular prospect client spends on each page of your website.Online
support softwareoffers you the opportunity to save your visitors’ chat histories, contact information
and footprints in the operators’ servers. This information will help you to quickly identify a visitor when
he/she navigates through your website for more than one time.
All this information gathered through live chat will help you plan better customer service strategies. You
can easily analyze the popularity and worth of your online business in different areas of the world. The
data will also help you determine the timely increase or decline in your customers and sales. Observing
chat histories, you can gather some common facts about your business. You can get to know what a
particular customer likes and dislikes about your products and services. Carrying out one-on-one
conversation can help you read your customers’ minds more closely and can come up with better
strategies for the future.

2. On the short note, live chat service on your website provides you the best shortcut way to gather useful
customer data, which in-turn helps you propose better marketing and customer service plans.