V49 nolan pecho introducing new market offerings

Introducing New Market Offerings Nolan E. Pecho, MD MBAH Batch 8 Chapter 20

Objectives ,[object Object],[object Object],[object Object],[object Object]

Info needed before developing new product………. ,[object Object],[object Object],[object Object],1

Offering new products through… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buy 2

New Product Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kotler: Marketing management 13 th ed

The need for new-product managers…. ,[object Object]

Eight stages involved in new product development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kotler: Marketing Management 13 th ed

What makes a successful new product…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer – Adoption Process ,[object Object],3

Stages in the Adoption Process Awareness Interest Evaluation Trial Adoption

Application in the Medical Community…. ,[object Object],[object Object],[object Object],4

New offerings in a hospital setting…… 1. Repositioning ,[object Object],[object Object],[object Object],2. Additions to existing product lines ,[object Object],[object Object],[object Object]

New offerings in a hospital setting…… 3. Improvements and Revisions of Existing Products ,[object Object],4. New product lines ,[object Object],[object Object],[object Object]

New offerings in a hospital setting…… 5. New-to-the-world Products ,[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

V49 nolan pecho introducing new market offerings

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (15)

Similaire à V49 nolan pecho introducing new market offerings

Similaire à V49 nolan pecho introducing new market offerings (20)

V49 nolan pecho introducing new market offerings