6. Customization Publishers who put in the effort to customize the engine to the same look and feel as their product/game saw revenues go up to 150% to 200%.
7. Placement/Timing Notifying the user of an available survey at the ‘right’ time resulted in a 3X conversion rate, effectively lifting the overall eCPM to 230%. (Interestingly, this also brought in a lot of NEW users to the engine, increasing the overall % of monetized users.)
8. Event based promotions Well timed promotions synchronized with real-world events tend to do very well. Valentine’s Day: Publishers who participated in this promotion saw an uplift of over 190% in revenue . Mothers’ Day: Publishers who participated in this promotion saw an uplift of over 250% in revenue .
9. In-game promotions Item Promotion: Promoting in-game items via surveys/offers boosted eCPM up to 350% for the length of the promotion. Currency Promotion: Letting users earn twice as much virtual currency not only brought more users to the engine but also increased their engagement in the game itself. Revenue uplift here was over 250% .
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