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Dalda’s story begins in early 1930s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a memon family from Bantva, Dada & Co, under the leadership of Hussain Kassim Dada. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan UniLever introduced the letter ‘L’ for Lever into the name; and thus was born DALDA, one of the longest-living brands in India. Dalda came to be synonymous with the vanaspati (hydrogenated vegetable fat) genre. In July 2004, Unilever Pakistan accepted the offer of Rs. 1.33 Billion for the sale of its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company under Dalda Foods (Private) Ltd.. Dalda Foods (pvt) ltd took Dalda’s over 60 years of heritage combined with continuous innovation and in depth consumer understanding and maintenance of high quality standards has made it the leading brand in the Cooking Oil and Fats industry. Within a short span of 6 years Dalda Foods expanded its Brand Portfolio through: the launch of Manpasand; to meet the needs of the vast middle-income segment. Manpasand Banasapti and Cooking oil was launched at end-2005 and has grown to become one of the most formidable players in the industry. to seize the opportunity arising from changing consumer lifestyles and increased health awareness; the company entered the pure-oil segment in early 2007. In a bid to expand capacity and further strengthen position in the premium segment and enter the lower-income segment; Dalda Foods acquired the brand “Tullo” & “Pride” from Wazir Ali Industries in January 2007 Today Dalda Foods has become one of the largest foods FMCG organizations in Pakistan leading the local category of oil and fats. In Pakistan, Dalda has now diversified into Canola and Olive Oil product variants as well. Hydrogenated oils are main source for Trans fats. Of all the fats, trans fatty acids are considered to have an adverse effect on blood lipids and immune system.[citation needed] Dalda is the only brand in Pakistan which produces a vanaspati (hydrogenated oils) which is the most popular brand in Pakistan, which happens to be VTF (virtually trans fats free). VTF means that content of Trans Fats in Dalda Vanaspati is less than 1% as against other ordinary vanaspati brands which contain around 20-25% trans fats. Source: http://en.wikipedia.org/wiki/Dalda
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30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
Unlock the essential concept of negotiation phases with our latest PowerPoint presentation which is very simple and easy for understandability. In this, we delve into proven strategies and techniques for mastering the art of negotiation.
Phases of Negotiation .pptx
Phases of Negotiation .pptx
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Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Achieve your short-term investing objectives while removing all financial risk and maintaining 100% transparency.
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
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Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
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HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Phases of Negotiation .pptx
Phases of Negotiation .pptx
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Falcon Invoice Discounting: Empowering Your Business Growth
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Pre Engineered Building Manufacturers Hyderabad.pptx
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