7. Choosing the winning ad Advertiser Uploads creative in TradeAds Available pool of creatives Ad call is generated from the website. Geographical targeting, frequency capping Demographic targeting, campaign optimization Eligible creatives enter the auction Highest paying creative is served. Inappropriate creative is blocked. Back Office Team Advertiser www.tradeads.eu Publisher. Targeting Process Bidding Process
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12. Advantages of dynamic pricing Quantity Price 1 2 3 4 5 6 = ad impression Advertiser www.tradeads.eu € 1.12 eCPM € 0.5 eCPM € 0.9 eCPM € 3.5 eCPM € 2.95 eCPM € 3.32 eCPM € 2.2 eCPM € 1.55 eCPM € 4.25 eCPM € 5.8 eCPM In previous model you were never buying with this price In previous model other advertiser was getting this valuable inventory You are still paying on average less than your desired price
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser Advertiser www.tradeads.eu](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)