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Marquis Platinum Investor Presentation ,[object Object],[object Object]
contents ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The Energy Drink Category
The Energy Drink Category ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Energy Drink  Category
[object Object]
 
 
 
 
[object Object],[object Object],[object Object]
...Enter   Marquis   Platinum
a Luxury “ Vitality” Drink
Background ,[object Object],[object Object]
Energy vs. Vitality Energy Vitality Synthetic caffeine All-natural caffeine from  Green Tea and Guarana Equivalent to 1 cup of coffee (and often much more) Equivalent to less than  1 cup of coffee Extremely high levels of Taurine Taurine Free Artificial flavors and colors All Natural
Benefit profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A “cosmeceutical”  Breakthrough ,[object Object]
A Hangover  Preventer? “ The mechanism of hangover is not well understood, making it hard to say why a particular product might treat hangover effectively. I have it on good authority that Marquis Platinum works quite well for this purpose! Figuring out how it does so, beyond the obvious benefits of healthful hydration, may provide us insight into not only this intriguing product, but the nature of hangover itself. I am hoping my lab may play a role in this effort.” David L. Katz, MD, MPH, FACPM, FACP Director, Prevention Research Center Yale University School Of Medicine
The Marquis Platinum  Marketing Opportunity ,[object Object],[object Object],[object Object]
Distribution  ,[object Object],[object Object],[object Object]
Pricing Marquis Platinum is priced at $2.50 per can or $60 per 24-12 oz case wholesales with a $4 per can suggested retail price in restaurants and $10 srp in bars and clubs
[object Object]
[object Object]
 
 
In just 12 weeks time, the buzz has already begun positioning Marquis Platinum as the Luxury Refreshment found in the hands of Hollywood’s elite. John Legend, Kanye West, Sir Richard Branson, Eve, Carmen Electra, Eric Dane, Jennifer Hudson, Dylan Mc Dermott, Harvey Keitel and Balthazar Getty have all been spotted sipping the new Vitality Drink.
The Press has been extremely receptive to the Marquis Platinum story.
 
 
The “Perfect Platinum” is quickly becoming a hit among tastemakers in NY and LA. The unusually refreshing bubbly has become a perfect complement to the brunch and dinner menus at fine restaurants and bottle service for clubs
[object Object],Early Successes
Early Successes ,[object Object]
Virgin America Airways ,[object Object]
Brand Identity ,[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Objectives
marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Ppt Of Mp Investor Presentation

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  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
  • 12. ...Enter Marquis Platinum
  • 13. a Luxury “ Vitality” Drink
  • 14.
  • 15. Energy vs. Vitality Energy Vitality Synthetic caffeine All-natural caffeine from Green Tea and Guarana Equivalent to 1 cup of coffee (and often much more) Equivalent to less than 1 cup of coffee Extremely high levels of Taurine Taurine Free Artificial flavors and colors All Natural
  • 16.
  • 17.
  • 18. A Hangover Preventer? “ The mechanism of hangover is not well understood, making it hard to say why a particular product might treat hangover effectively. I have it on good authority that Marquis Platinum works quite well for this purpose! Figuring out how it does so, beyond the obvious benefits of healthful hydration, may provide us insight into not only this intriguing product, but the nature of hangover itself. I am hoping my lab may play a role in this effort.” David L. Katz, MD, MPH, FACPM, FACP Director, Prevention Research Center Yale University School Of Medicine
  • 19.
  • 20.
  • 21. Pricing Marquis Platinum is priced at $2.50 per can or $60 per 24-12 oz case wholesales with a $4 per can suggested retail price in restaurants and $10 srp in bars and clubs
  • 22.
  • 23.
  • 24.  
  • 25.  
  • 26. In just 12 weeks time, the buzz has already begun positioning Marquis Platinum as the Luxury Refreshment found in the hands of Hollywood’s elite. John Legend, Kanye West, Sir Richard Branson, Eve, Carmen Electra, Eric Dane, Jennifer Hudson, Dylan Mc Dermott, Harvey Keitel and Balthazar Getty have all been spotted sipping the new Vitality Drink.
  • 27. The Press has been extremely receptive to the Marquis Platinum story.
  • 28.  
  • 29.  
  • 30. The “Perfect Platinum” is quickly becoming a hit among tastemakers in NY and LA. The unusually refreshing bubbly has become a perfect complement to the brunch and dinner menus at fine restaurants and bottle service for clubs
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.