The document discusses 30 social media tools for customer support, engaging influencers, measurements, and tracking topics and brands. It provides a brief description of each tool, its use cases, and website. The tools include both free options like UserVoice, Get Satisfaction, and Klout as well as cheap tools starting at $15/month like TweetActive. The document emphasizes picking the right tool based on business objectives and no single tool can do everything.

1. 30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/23/2011

2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (glutton for punishment)

3. Agenda 30 Social Media Tools 28 free & 2 cheap (several are “freemium” model) How they may apply to your business

4. Notes A gazillion social media tools out there They come and go No ONE tool does all They’re only as good as the user and what you expect to get out of them

5. Uses for these tools

6. Customer Support Tools

7. Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011

9. No big support budgets

12. Google Analytics Integration

13. 3rd Party LoginsPrice: Starts free; $19/mo for cool stuff www.getsatisfaction.com

14. Customer Support Example: AT&T

16. Utilities

17. Franchises

18. Chains (retail, food, etc)

19. Service Industrieswww.geotwt.com

21. Reaching

24. Twitter Users

25. Bio

26. Level of Influence

27. Name

28. Locationwww.followerwonk.com

29. 16 Engaging Influencers #5 Free Tool: Foller User Info Topics Hashtags Mentions Geography www.foller.me

30. #6 Free Tool: Mentionmap 17 Engaging Influencers http://apps.asterisq.com/mentionmap

31. Engaging Influencers #7 Free Tool: Retweetrank Simple Premise: Who’s likely to get retweeted www.retweetrank.com

32. Engaging Influencers #8 Free Tool: TweetReach Simple Premise: How far will a tweet from this user go? Free for last 50 tweets www.tweetreach.com

34. Topicswww.klout.com

35. Measurements

37. Competitive Analysis

38. Traffic Sources

39. Share metrics

40. Broadcast effectiveness

42. Measurements #11 Free Tool: Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com

43. Measurements #12 Free Tool: Backtype Engagement Comparisons Chart Audience / Link Metrics Free & Paid Edition www.backtype.com

44. Measurements #13 Free Tool: Social Mention Metrics Multiple Platforms Keywords Hashtags Users www.socialmention.com

45. Measurements #14 Free Tool: Website Grader SEO Social General Website Measurements Competitive Comparisons www.websitegrader.com

46. Measurements #15 Free Tool: Metricly Social Stats Integrations (Analytics, CRM, email, etc) Dashboard Data www.metricly.com

47. Topics & Brands

48. Topics & Brands Applications

49. Topics & Brands #16 Free Tool: Hashtags.org Track volume & trends Charts List of Tweets & Users www.hashtags.org

50. Topics & Brands #17 Free Tool: Who’s Talkin Search Multiple platforms Narrow/Filter by platform www.whostalkin.com

51. Topics & Brands #18 Free Tool: Open Book Searches posts for keywords Check your privacy settings! Great info for a quick pulse www.openbook.org

52. Topics & Brands #19 Free Tool: Monitter Create your own monitoring columns Hashtags Keywords Easy Setup – No account Geo settings www.monitter.com

54. Hashtag

55. 1, 7, 30 days

56. Current Tweetswww.trendistic.com

57. Topics & Brands #21 Free Tool: Kurrently Facebook & Twitter Streaming Keyword Hashtag www.kurrently.com

58. Topics & Brands #22 Free Tool: twilert Get Regular email updates on a keyword, hashtag, or user www.twilert.com

60. Free for basic

61. $20/mo premium

62. Great for Reputation Managementwww.tweetbeep.com

63. Topics & Brands #24 Free Tool: Addict-o-matic Pulls from multiple sources Creates quick snapshot dashboard www.addictomatic.com

64. Topics & Brands #25 Free Tool: 48ers Search & Filter Multiple Networks http://48ers.com

65. Topics & Brands #26 Free Tool: Keotag Multiple Platforms Keywords Hashtags www.keotag.com

66. Topics & Brands #27 Free Tool: SocialSeek Multiple Platforms Keywords Hashtags Clean Display www.socialseek.com

67. Topics & Brands #28 Free Tool: twazzup News Twitter Keywords Clean Display www.twazzup.com

68. Topics & Brands Images Videos Blogs Twitter Slideshare #29 Free Tool: PR Metrics www.prmetrics.com

69. Topics & Brands #30 Free Tool: TweetActive Current Tweets mentioning a brand Competitive Snapshot Real-Time Stream www.tweetactive.com

70. Takeaway Points Many, many, many tools out there Impossible for any one tool to do everything Understand your business objectivesand pick the right tool (paid or free)

71. Thank You Adam Proehl Managing Partner, NordicClick Interactive adam@nordicclick.com 952-261-2205 @adamproehl www.linkedin.com/in/adamproehl 30 Social Media Tools