Adam Proehl presentation at Online Marketing Summit Minneapolis June 25 2010

1. Tools to Enhance Your Web Analytics Adam Proehl Managing Partner NordicClick Interactive

2. Today’s Topics

3. Types of Tools

4. Free Tools

5. http://bit.ly/7dJR Getting to all the tools /7dJR

6. Promotions & campaigns – track everything Google Analytics URL Builder: /7dJR

8. Integrates with Google Analytics & Omniture

9. Works well with email campaignsPrice: Free /ckKRrj

11. Scored analysis of any Twitter profile.

12. Free & pro edition

13. from Web Analytics DemystifiedTwitter users /YiALR

14. Excellent Analytics (Excel Plug-in) Login, write new queries, and pull saved ones directly from Excel /IgZMN http://excellentanalytics.com/

15. Snip-n-Tag (Firefox Add On) - Shorten URL (bit.ly, ow.ly, etc) - Make it trackable in Google Analytics -All in one interface from a Firefox sidebar /bH9tYH

16. Bit.ly Site Tweet from multiple accounts, shorten URL’s ,and get basic clickstats from a browser based interface. *benchmarks only against other bit.ly URL’s. http://bit.ly

17. Outbound Link Tracking- Google Analytics Manually track pageviews on outbound links (i.e. Facebook fan page). <a href="http://www.example.com" onClick="javascript: pageTracker._trackPageview('/outgoing/example.com');"> /ox5yI http://bit.ly/2SF3H5

18. Browser Add Ons

20. Greater efficiencies with Google Website Optimizer

21. Enhances Entrance and Segmented Content Detail Reports

22. Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.ROI Revolution /aP71H

23. Add business data notes to a profile GA Business Notes /9U9kzG

24. Easily copy goals between profiles Goal Copy Extension /uQH2C

25. GA? (Firefox Add on) Make sure pages you’re on are properly tagged with Google Analytics. /acWjkQ http://bit.ly/2iprTo

26. Better Google Anaytics (Firefox Add on) Normal View (no add on) With add on /aGxUw6 http://bit.ly/3O0Kd5

27. Enhanced Google Analytics (Firefox Add on) Detects unusual spikes in referring and keyword traffic /awhnEs

29. Google, Bing, YahooRank Checker (Firefox Plugin) /eXzE0

30. Browser Add Ons

31. My Google Analytics At a Glance Data /d4xE98

32. Analytics Helper /66czND

33. Quickly displays your site visit count in near realtime without logging in. Google Analytics - Today visit count /bbCFj0

35. Great for meetings

36. Price - $0 - $7Analytics Apps - Mobile

37. Paid Tools

38. Site Scan GA from Epik One Run a complete scan of all your website pages to check for GA code issues. /635nI

40. Omniture Site Catalyst

41. Coremetrics

42. WebTrends

43. Many more/bPx3pC

44. Crazy Egg - Heatmapping - Clicks by segment - “Hidden Links” - Extremely Visual - Supplement, not replacement - Site overlay on steroids Price: Starting at $9/mo www.crazyegg.com

46. Form Analytics

47. HeatmappingCost: From $99/mo www.clicktale.com Click Tale www.clicktale.com

49. PowerPoint

50. Google Gadgetswww.shufflepoint.com

53. Thank You Adam Proehl adam@nordicclick.com Twitter: @adamproehl