What is MASS Exchange and its programmatic marketplace for media futures across all addressable advertising? And what are the Key Benefits to Buyers and to Sellers?

1. The Next-Gen Exchange for Addressable Advertising
MASS Exchangeis the first and only unified futures exchange platform for all
addressable media. By leveraging existingtechnology platforms and
innovations of the financial markets, the MASS Exchange revolutionizes price
transparency , price discovery, and guaranteed audience delivery using a truly
open exchange –all while maintaining the trade anonymity needed to protect
private agreements between advertising sellers and buyers.
The MASS
Exchange Traditional Advertising MASS Exchange
incorporates Market
several
patent-
+
protected
innovations
leveraging
financial
market
fundamentals
and anexisting Ad Impression Audience Profile Display Space
NYSE Attributes
technology platformfor application into the advertising industry. The
outcome is the first truly effective, practical application of a next generation
trading platform for addressable advertising inventory that includes multiple
benefits for both the buyers and the sellers involved.
MASS Exchange Buyer Benefits…
Reduced Media Costs
Market-driven, standardized media measurement and valuation
Price discovery based on forward market price transparency
Price comparability across media channels
Optimized buying across all buy types (future, forward, and spot/RTB)
Identify and buy the targeted audience segments that drive ROI
Massively reduced complexity and costs of transactions
MASS Exchange Seller Benefits…
Increased Revenue
Reduced reliance on RTB service providers
Shift of inventory from RTB to higher CPM premium/guaranteed
Better inventory management & revenue forecasting
Portfolio approach to managing revenue yield across all segments
Long-tail guaranteed advertising at scale
Easy to plug into existing platforms, systems and operations
Brought to you by Same Page Capital, LLC
The Business + Innovation Accelerator