The document discusses designing a curriculum for social entrepreneurship education. It proposes laying the foundation for learning, designing a framework, and creating a sustainable curriculum. The curriculum would focus on social enterprise, blending social/environmental benefits with economic impacts. It would examine dimensions of social enterprises like their response to market failures, financial sustainability, pricing, and cost structure. The curriculum aims to connect theory and practice through experiential learning, immersing students in social ventures and problems. It expects to produce aspiring social entrepreneurs and innovators who launch social enterprises, creating long term impacts like poverty alleviation and economic stability.

1. Social Entrepreneurship and
Sustainability in the MBA Program:
Design, Curriculum and Pedagogy

2. Agenda
 Laying the foundation for learning social
entrepreneurship
 Designing a framework for social entrepreneurship
education
 Creating a curriculum of change for our classrooms
 Sustaining the future through innovation

4. Social Enterprise
 Provides business solutions –
 Social/environmental & economic benefit +
 “Multiplies” impact and investment
 Delivers sustainable, system wide impact
 What is a Social Entrepreneur?
 Relentless in mobilizing Local, Regional and Global
Linkages
 Measures success based on total value returns
+

5. International Market,
Wealth Disparity Institutional &
State Failures
The Global Rise
of
Social
CSR
Movement
Tech & Shared Global
Moral Responsibility
Entrepreneurship

8. Social Enterprise – It Matters Because…
 New Models of Opportunities and Innovation
(Blended Value Approach)
 New Models of Sustainability and Development
 New Models of Scale and IMPACT
 …..New Opportunities for Teaching and Learning

13. Merging Two Perspectives - Impact
perspective
Development societal perspective
Business
Business Direct Indirect
activity impacts impacts Broader development
Infrastructure contribution
Innovation Itself E.g. Economic Growth/GDP
Products and Services Poverty Alleviation
Jobs Education
Skills and Training Social Stability
Public Health
Procurement
Human Rights
Resources Taxes Governance
Corporate Governance Capacity Building
Environmental Management Enterprise Development 13
Environmental Sustainability

14. Dissecting a Social Enterprise
Dimension Project Impact OneWorld Health Benetech
Response to Mkt Manufacturing low-cost, Develop new medicines for Created technology-based
Failure/Innovation high-quality medical supplies infectious diseases that killed projects that ranged from
to treat and prevent millions of people in the reading machines for the
blindness and deafness in poorest parts of the world blind to innovative software
the developing world to protect information in the
human rights field
Financial Sustainability Donations + operations Donations + charging middle Earned income from
(pricing) + autonomy class previous (Capital cow) +
donations later
Pricing Differential pricing, subsidize Yet to implement differential Pricing based on
poorest segments pricing (belief) affordability of target
audience

15. Dissecting a Social Enterprise
Dimension Project Impact OneWorld Health Benetech
Cost Structure “Forensic cost accounting”; $800-900m – typical; costs Negotiated deep discounts
define price affordable to driven down by targeting with suppliers, developed own
target audience and drugs in late stage dealer network with
negotiate development, single overlapping economic
production/distribution costs indication in single interests, licensed technology
to make price attainable geography, shortest path to and manufactured own
approval, clinicals in components
developing countries,
volunteer scientists
Impact on Market Created new class of lower- Pharma industry – a noble Welcomed competition if
price producers in India, path to re-engage global impacted target audience
proving that lower-income health, served countries and (bring down price,
markets could be profitably market areas that western accessibility); leave market
served thru high-volume pharma abandoned once new competitor could
(scale)/low margin solutions serve

16. Scale
Impact
Innovation
Social Entrepreneurship
Education Opportunities

17.  Social Business, Entrepreneurship – “Meta-
Profession”
 Cross-University Initiatives
 Public Policy, Law, Medicine, Arts, Engineering, etc.
 Flexibility
in Customizing Own Educational Track
and Career
 Cross– Fertilization of Ideas – Driving awareness of
immediate and most pressing problems

18.  Content
 Leading sustainable enterprises, social venture fund practicum, global
poverty alleviation, Ecoleadership, Energy and the environment
 Depth
 Immersion, experiential-based, problem – based, effectuation
 Reach
 Nexus of the increasing overlap between the public, private, and
voluntary sectors
 Government, NGOs, Corporate, SE and practitioners

19. Resources (Resource Activities (Operating Outputs Short and Long Term Impact
Strategy) Model) Outcomes
In order to accomplish our set of In order to address our problem, we We expect that once We expect that if accomplished, We expect if accomplished these
activities, we will need the will accomplish the following accomplished these these activities will lead to the activities will lead to the
following: activities activities will produce the following changes in 1-3 then 4-6 following changes in 7-10 years
following evidence or years
service delivery
Faculty Develop curricula and co-curricula
Students initiatives and programs
Alumni • Curriculum
Mentors •Pedagogy
Partnerships •Internships Social Enterprise/Orgs
•Experiential learning Aspiring Social Launch and
Impact – e.g., poverty
•Problem-based learning Entrepreneurs and Intrapreneurship
alleviation, economic
•Connecting theory and practice Innovators Activities
and social stability, etc.

20. Social Entrepreneurship Support
 Websites
 www.ashoka.org, www.changemakers.net
 www.skollfoundation.org/socialedge
 www.se-alliance.org
 www.echoinggreen.org
 www.aspeninstitute.org
 Conferences
 NYU Stern Social Entrepreneurship Conference
 Skoll World Forum on Social Entrepreneurship