2. Myth 1: BUSTED! Inclusive Design can actually improve profit, add value, and increase market appeal. Conducting research with people does not cost much and can help to make sure that you get it right.
4. Myth 2: BUSTED! Inclusive Design can actually leads to innovation. Companies such as Toyota and Panasonic use it to produce exciting, mainstream designs.
8. Myth 4: BUSTED! People can face exclusion in many other ways. Inclusive Design goes beyond disability and can be applied to improve mainstream products and services.
10. Myth 5: BUSTED! Inclusive Design is not just about ‘special needs’ design. It is design for the widest possible range of users. A stair lift only helps a few people, whereas an elevator helps everyone.
16. Myth 8: BUSTED! Inclusive Design can open up new markets segments and uncover consumer needs. The niche market today could be the market of tomorrow.