Alfaiataria Digitaltailoring.com brief corporate presentation

Other digital agencies are like canned goods.
We are your mom´s chicken pot pie.

In just 9 years, we have grown to become
the most traditional interactive studio in Brazil.
And don´t think we had an easy time getting here
using the most cutting edge technology and design
artwork. We are traditional because we stick to the
old school method of working. We treat each client
as unique, not like a part of an assembly line.

Our production line is like a tailor´s sewing needle,
weaving fine crafted digital campaigns and marketing
plans. We create brand identity projects, promotional
websites, multimedia presentations, e-commerce
stores and social networking websites, one by one.

However great craftsmen we may be, we will
never become a large or modern digital agency.
We prefer how things were done in the old days:
patiently looking at details from up close,
paying attention to every drawn pixel.

www.DIGITALTAILORING.com

So, applying the traditional methodology of sewing a suit to the
work we develop at Alfaiataria, we came up with the following
steps for all of our projects:

Creating the best interactive pieces for a client is not
too different from sewing the perfect suit. The first Planning
The beginning, the understanding of client’s needs.
step is always getting the measurements correctly.

Conception
Right after understanding the client´s needs, we take
The solution for the problem we were given.
them to the drawing board. Once we have a nice and
unique sketch, our sewing needles start working to Production
transform this drawing into a piece. To put in pieces, systems, codes and words the
solution created.
However, having the piece created does not mean the
work is quite done. The next step is taking the piece Development
to the client so he can try it out for size. All necessary To make sure the final product delivers exactly what it
corrections and adjustments are made so we manage was created to.
to match exactly needs, creating the perfect fit.
Q.A. testing
Finally, no matter how much weight the client might Quality control methodology to ensure effectiveness
lose or put on, we’ll always be there to extend a sleeve for the final product.
or loosen the waist.
Consulting
A long term relationship to make sure the product or
service developed keeps delivering through time.


FILE
Eletronic Language International Festival
case: design
Promotional hosites for FILE 9th edition
held in Brazil. During each event, we have
also generated and updated numerous
content into their online magazine.

Technology applied:
ASCII art picture conversor
JavaScript for “CMD” emulation
Flash AS 3.0
PHP and MySQL

Links:
São Paulo Call for Entries 09
http://www.file.org.br/file2009/
AWARDS: Featured at www.FairSpot.com

Rio de Janeiro 09 edition, press release.
http://www.file.org.br/file2009/press_rio/

Online Magazine and artist database
http://www.file.org.br/


TwitRadar.com
A visual Twitter monitoring tool
case: innovation
Online coverage of last eMetrics event
held by the WAA at San Jose, CA. Our
kaleidoscope searchs for the events hashtags
and plots one dot for each message captured
on our monitor. Randomly picking colors
and sizes, the visual effects gets prettier as
more users Twit their impressions.
The widget based solution, counts on GigYa
viral distribution tool and has been applied
to various social networking sites and
desktop widget dashboards like iGoogle,
Yahoo and Vista widgets.

Technology applied:
Creative digital design
Flash AS 3.0
PHP and MySQL
Twitter API integration

Links:
http://www.twitradar.com/
AWARDS: BestWebAppoftheDay on may
9th, 2009.


Qualicorp Group
health insurance retailer and consulting
case: production outsourcing
For ten years, we took care of Qualicorp´s
brand image in interactive medias. With a
dedicated team, we have supplied a full service
building and creating communication plans,
promotional websites and campaigns,
e-commerce applications, costumer service
websystems and graphic design.

Technology applied:
Consulting in digital medias
Creative design
Usability studies
ASP and .NET development
Flash AS 2.0 and 3.0
PHP and MySQL
Webservice integration
SEO and W3C standard HTML encoding
Google Adwords

Our outsourcing contract delivered the average of 800 hours monthly. At some peak periods, following sazonal promotional calendars and new products release,
we got to envolve up to 15 professionals delivering more than 2.000 production hours in a single month. This special team had a replica of our studio structure
and would count with an exclusive account manager, and dedicated creative, production and development departments.


Globosat
Biggest Brazilian cable TV broadcaster
case: marketing
Together with their comercial department
we have researched and structured their
products menu for special advertising
formats. Once all the studies were done,
we aimmed to empower their comercial
department, building a multimedia portfolio
system to explain and show examples of
each case and advertising possibility.
This FLASH desktop application was
installed in every salesperson notebook and
its presented to the prospect clients till
today. We´re already running in its 3rd
version and developing new interaction
tools and updating content.

Technology applied:
Marketing consulting
for portfolio development
Creative design
Flash AS 2.0 and 3.0
XML offline parser
Video editing
Video authoring


FMI
International Independent Music Festival
case: branding
Creative conception of all brand identity and
branding material for the biggest Latin
American Independent Music Festival.
Including the event concert
stage instalations.

Technology applied:
Branding consulting
Creative design
Graphic design
Animation production
Visual communication at event venue


Norton Jr. Silvia Voss
creative director & founder Behavioural research and strategic planning

Can´t quite count on his eye sight accuracy, that´s why he wears She simultaneously studied at 2 different universities, major in
those huge correction glasses and perhaps that´s why he´s always Graphic Design and Art Crafts. Still can´t understand how she
the one seeing details no one else noticed before. By the end of the managed such an heroic act, while also working as our 1st
day he is the one double checking every detail and executing minor trainee employee back in 2004.
adjustments that make the good stuff to be great.
After a couple of years, she went for a ride in the advertisement
Began working in interactive medias at Port Angeles (WA) high market working in big agencies like Ogilvy and Rapp Collins.
school back in 1996. Came back to Brazil and spent about 5 years But after too much done, came back to work with us to keep
working for www.Submarino.com as the creative manager and creative freedom and to manage the IA dpt. A real artist at
builder of their inhouse digital agency. Have also worked with illustrations and system workflows.
major clients on consulting and production for Microsoft,
Motorola, Ogilvy, Globosat, Telefonica, Real.com and all As a good tailor, invests her spare time creating and sewing
Brazilian´s major content portals. custom toy art products.

MBA degree majoring Marketing services was the technical Mastering Psychanalytiques Semiotics Communication at PUCSP.
responsible for Andrew Chalk´s “Submit Now” book translation
into Portuguese. He is also a constant contributor for specialized For more info: http://flickr.com/photos/xuvs
magazines in Brazil with articles and case studies published.

Today he is fully dedicated to Alfaiataria projects.
Personally sewing every business deals, strategic plans and new
products development.

For more info: http://www.linkedin.com/in/nortonamato


I. Describe your agency’s experience with concepting, designing, II. Describe your agency’s technology experience in developing
building, deploying and supporting Facebook applications. Please middleware applications that leverage existing open web-services
provide links to relevant examples of prior work. API’s.

Alfaiataria creates and develops widgets for most available Since 2006 we´ve been developing and using an internal
plataforms. We have been playing around with Flash Action administration system. Its an extranet that controls employees
Scripting, Adobe FLEX / AIR and iPhone dev. framework.
timing interface. Its integrated with Basecamp´s API for macro
At recent projects we have been using viral distributing tools such project management and client communication. Our extranet is
under new development now and should be out to the Cloud
networks web site and extract custom reports of its distribution. market by the end of this year. Recently, we´ve been testing Twitter
API possibilities too.
faster. Check the TwitRadar.com case for example.
From dashboard analytical widgets to net art UGC.Working for
Besides product conception, we have developed and tested new Qualicorp, we´ve created a Health Insurance quotation tool
promotional formats to be distribute through Orkut Scrapbook. integrated with the company´s ERP system, through custom

used to promote special events and music concerts. widgets were used in all promotional retail websites as a realtime
quotation tool and CRM data capturing database for future
Links:
Sonido Party August 2008
http://www.anydesign.net/sonido/agosto/

Sonido Party September 2008
http://www.anydesign.net/sonido/


III. Describe the technology skill sets represented in your agency, include references to any and

a project is planned, we work with exchanging doubles carring the project from one department
to another. After the development is released we take the project back to the prior departments
for QA testing and adjustments.

For Motorola Latin American Product Advisor, we have developed a .NET application in
compliance with the client´s international development, deploying and privacy standards,

database for all 13 countries operations. Once the database was built, we´ve created multiple
costumer interfaces for promotional use and CRM data capturing.

For Brasil Telecom, we have developed a low-level application using C++ that would parse XML

system.

We also master the development of e-commerce websites, from usability testing and conception
to integrated ERP development.

Link:
Motorola Product Advisor
http://www.motorola.com/Consumers/BR-PT/Consumer-Product-Services/Mobile-Phones

Comprajato e-commerce integration with a logistcs ERP
http://www.comprajato.com.br


IV. Describe the size of your agency’s technology development
department, their level of experitise/competency, years of could potentially impact project delivery schedules, such as, but
not limited to, electrical power disruption,telecommunications
disruptions, etc.
Alfaiataria was founded in 2003 as Anydesign.net, right after
Norton Amato left the creative inhouse for Submarino (5 years at We are estabilished in Sao Paulo, Brazilian biggest city and the 3rd
the largest pure-player Latin American e-commerce market). most populated city in the world. Our telecom and eletric
Today, the company is structured and divided in 6 departments: infrastrure is compared to New York and shouldn´t represent any
sales, administrative, projects & costumer care, creative, interface
and development. We count on 13 people working full-time on a internet cables and servers.
daily basis at our HQ.

V. Describe how your agency handles growth spurts. Please include

and capabilities.

We also rely on a highly capable network of freelancer
professionals and small development factories for growth spurts
and short deadlines. All our contributors work under our service
guidelines and production standards.


VII. Describe your business structure, operating format, general VIII. Describe your business operations, including overall operating
policies and processes structure and annual sales revenue.

For the last 3 years we managed to keep up with high growth rates. In
the last year we reached more than R$ 600k in sales, about 400k USD.
1. Closed Project
For pre-determined scope of work we determine budget and We target the Brazilian communication and advertising market but
have also worked with Canadian, French, German and American
assumed by us. clients.

IX. Describe any process, contractual or regulatory issues that could

technology solutions.

can freely schedule the total hours quoted between our fact, the Brazilian goverment supports exportation services with low
departments and pre-order more hours for the next month. For big
accounts (over 400 hours) we dedicate an exclusive account
In order to estabilish a partnership, we would go through the regular
legal process with a formal contract paperwork and payments
through international credit cards or international money order upon
presentantion of Brazilian “Nota Fiscal” (invoice) for taxes billing and
receipt. By the current Brazilian legislation, we as the service
provider, are the only responsable for paying any goverment taxes
and fees.


Address any doubts, comments or further info to

Norton Amato Jr.
norton@alfaiataria.net
Skype alfaiataria.bet
Phone +55 11 3863 9786
Mobile +55 11 8226 0088


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