This presentation outlines the outcomes of 3D printing on entrepreneurship. The evolution of 3D printers, The market opportunity, and the application in industry.

1. 3D Printing and Entrepreneurship
A Co-Evolution

3. Part1 3Dpi technology
Addidive manufacturing: is a process of joining materials to make object from 3D model
data, usally layer upon layer, as opposed to substractive.
Marc Cotteler (2014) Deloitte review
1. Historic
1.1. Patent - 3D system & Stratasys(1985)
1.2. Open source - Reprap (2005)
2. Technology
2.1. Types
2.1.1. FDM
2.1.2. SLA
2.1.3. Others: PolyJet, Powder based 3D
printing, SLS
2.2. Process
2.2.1. Ideation
2.2.2. Modelisation
2.2.3. Slicing & calibrating
2.2.4. Prototyping & production

4. Idea Concept
3D print Prototype
B9Creator

5. Fused Deposited Material
Digital Light Processing
Replicator 2
Rova 3D
Solidator
StereoLithogrAphy
Form 1
PolyJet
ObJet
Powder
Selective Laser Sintering
Powder

6. Fused Deposited Material

7. Stereolithography

8. PolyJet

10. Powder-based 3D printing

12. Selective Laser Sintering

14. Part 2: 3D Market
An overview

15. MARKET - Players
Additive manufacturing Desktop 3D printers
Major players
3Dsystems & Stratasys
Present since mid 80
Technology patents
SLA and FDM (80%)
Slow growth market
New players
Patents expired in 2005
Reprap (open source)
Makerbot (crowdsourcing)
Ultimaker (install & maintenance)
Fast growth market

16. MARKET - Share
3 Major sector
● Automative
● Medical
● Aerospace
Fast growth rate
(2025)
● Medical/dental
50%/yr
increasing use for
orthopaedic implant
● Jewellery,
design arts,
architecture
combined annual 20%
● Consumer and
commercial
Maximum revenu
reaped by applications

17. MARKET - Revenu forecast
Market forecast until 2020
Market growth of 15%/year.
● Medical applications are the
most attractive market.
● Maximum revenue will be
reaped by 3D printing
applications in the consumer
and commercial space.

18. MARKET - Priority matrix

19. MARKET - Opportunity and challenge

21. Part 3: Industry
Structures in change

22. INDUSTRY - 3D pi service value proposition
Would you use 3D pi for high or low value proposition ?
● Outsourcing
● Crowdsourcing

23. INDUSTRY - 3Dpi service ecosystem
1. Software
2. Equipment
3. Prototype
4. Material
5. Service
Integration, outsource or
crowdsource
● Which software you’ll
use ?
● Will you do your
models ?
● Will you prototype
yourself ?
● Will you print/produce
?
● Which 3Dpi and
material you’ll use ?

24. Rifkin’s 3rd revolution Hype
1
2
IP issues
with open
source
3
5
Service ecosystem
easy access 2-5 yr

25. INDUSTRY - 3Dpi Supply chain
● Customer
● Service provider
● Distribution center
Fab Lab

27. Part 3: 3Dpi strategy
Integration and development

28. Strategy: 3D printing breakeven point
3Dpi have the ability to break existing
performance trade-offs in 2 fundamental ways
1) reduce the capital required to achieve
economy of scale
2) increase flexibility and reduce capital required
to achieve scope
AM/3Dpi used Traditional manufacturing
used

29. Strategy: Key differenciators
Direct cost
Tooling cost: improve and eliminate cost
associated with tooling.
Machine cost: 3Dpi offers the potential to
match traditionnal manufacturing on a direct-cost
basis for low and intermediate levels of
production above 100 000 units.
Materials cost: speed delivery and
production. Shorten product life cycles and
increasing global competition, speed to
market and prompt delivery may be crucial
determinant of customer value.
Labor cost:

30. Strategy: imperatives and drivers of value
What are your current imperative : « core
competence » needs more?
● Performance : accomplishment of an objectve relative to
identified standards and relevant trade-offs. So you already
know your manufacturing capabilities
● Innovation : a combination of activities or technologies that
breaks existing performance trade-offs in a way that makes new
outcomes possible.
● Growth : an increase in revenues that results from a set of
management choice
In wich way value is likely to be delivered ?
● Profit : The changes in cash flow delivered through cost
reduction or revenu enhancement
● Risk : The likelihood that cash flows will materialize certainty
● Time : The speed to market at which cash flow can be realize
How these choice build toward delivery of value ?

31. Strategy: paths of value
A framework to understand path of value
Capital vs scale have potential to affect
how supply chains are configured
Capital vs scope have the potential to
impact product design.
They impact present company with choice
on how to deploy AM across their
businesses in 4 paths:
Outsourcing
Crowdsourcing

32. Path 1 : Stasis as the starting point for additive manufacturing
Companie are in stasis path since the last 30 years.
Ecosystem is still underdevelopment for next 2-5 years
Lower risk starting point for 3Dpi integration.
What are targeted areas of performance?
● Modeling,
● prototyping,
● tooling
● short-run production.
Profit by cost reduction and speed business cycle
● Streamline and accelerate the design process
● reduce time to market, improve product quality

33. Path 2 : Supply chain evolve in pursuit of performance and growth
Improve performance through supply chain transformation.
Drived by profit: (outsource through service ecosystem)
● Reduce minimum efficient scale in production location
● Reduce working capital requirements.
● Reduce risk outsource service operation (see UPS)
● Reduce long tail inventory (stock)

34. Path 3 : Product evolve in pursuit of product innovation
HIGH VALUE (Zero cost of increased complexity)
Balance focus on growth, innovation and performance
Value drived by profit, risk and time (crowdsource)
Customization enable market responsiveness
speed client demand
More accuracy, functionnality and quality

35. Path 4 : Combined evolution in pursuit of business model innovation
Transformation of supply chain and product lead to the
creation of new business models or new ways to
delivers value in an effort to deliver growth opportunities
in a manner that eather creates new markets or impairs
competitor ability to compete.
Present opportunities to disrupt competitors and
market when combined product design with supply chain
innovation
Can increase the level of collaboration between
producers and end users.

36. Part 4: 3Dpi and your
business

39. RECHARGEABLE
3D printed pen - see on 3ders

40. the tip?
the ink?

41. http://pi-top.com/

42. http://pi-top.com/ 3D printed
Raspberry PI
open hardware
core product

44. Build a business model in 30 minutes
Questions
1. Product - Chose your product case
2. R&D - How are you going to use 3Dpi to develop it?
3. Supply chain - Are you going to use 3Dpi to produce it?
4. Product design - How are you going to capture the value?
5. Business model - What is your strategic plan?
6. Partnerships?

46. Référence:
http://dupress.com/articles/dr14-3d-opportunity/

47. During 2013, Gartner predicted that
by 2018,
3D printing will result in the loss of
at least $100 billion per year in
intellectual property globally.
IP protection can be addressed
from at least two perspectives. Two
of the
most apparent perspectives are: (1)
markers on the objects that
authenticate them and (2) search
engines that compare 3D objects.
Tibi, reprendre l’argumentaire.
Business Impact: Enterprises will
either redefine their business
strategies to reduce the potential
impact of such IP theft or introduce
steps into manufacturing, service,
sourcing and service to
ensure that original and
replacement parts are not
counterfeit. This is likely to increase
costs of
designing, producing, sourcing and
maintaining products. Some
companies might redefine their
business value proposition and
business strategy to emphasize
value-add services and their
ecosystem that serves customers
rather than prioritizing physical
content of products as the key
value proposition.

48. demographic - students in arts, engineering, entrepreneurs, hackers, self-driven
help entrepreneurs in the audiance to build a business plan that goes with the future.
Presernt the example of the piezo pump, going from the idea to the prototype in 2 hours, reduced innovation
cycle.
Co-evolving (se sensorica and district3). Present at the end the relationship between SENSORICA and
District3.
Keep the printing of a sample open, ask what they want to print, and have Daniel finish the 3D design and print.
We can also propose a few options and let them chose.
Make it visual, provide the piezo pump example, make a show, hear the machine, feel the parts, make people
imagine they are using it.
Address prople directed by type: to alll the artists, to all the engineers, to all the business people and
entrepreneurs.
Ask the students about what they are into - entineers, designers, etc.
Story telling, engaging, asking questions. invite someone from the crowd to participate in design and printing
the sample.
Invite people to play with the printer at SENSORICA.

49. Chose your product case
Consumers electronics
Mini automatic aquaponic
system
Open on Aliexpress
Scientific instruments
Micromanipulateur
Open project
3D printer
Open project