A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsa
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Using Infographics as a PR Strategy
1.
2. I nt r o
• Why infographics, and not
other content?
• What is the ROI of an
infographic?
How to make the business case
for an infographic?
• What makes an infographic successful?
• How much, and how long, should it take
to produce an infographic?
3. W I nf ogr aphi cs?
hy
Everything else sucks
and is boring.
4. M h:
yt Al l I nf ogr aphi cs
ar e Al i ke
Prepare
yourself.