2. Fond Memories of Matsuri Cotton Candy (Watagashi) Toy Shooting (Shateki) Fried Noodles (Yakisoba) Hero’s Mask (Omen)

3. How Well Do You Know ？

4. 300,000 !

5. Mr. Matsuri ( 祭男 ) Says… Sanjya-Matsuri ( 三社祭 ) My Matsuri Team One for all, all for one ！

6. People Get Excited!

7. The Ceremony of Mitamaire ( 御霊入 ) What’s Mikoshi? Pray to put the God’s soul into the portable shrine . We lift up God’s Soul !

8. Gods （八百万の神） Seeing Off （見送る） Honouring （もてなす） Origin of Matsuri Welcoming （迎える）

9. Why Is Matsuri Attractive?

10. Human Brain Limbic System （辺縁系） : Instinct Neocortex （新皮質） : Intelligence Brainstem （脳幹） : Life Support System + + +

11. Suspension Bridge Effect

12. Suspension Bridge Effect

13. Suspension Bridge Effect

14. Suspension Bridge Effect

15. Matsuri’s Benefits 1. On the Low Birth Rate Problem 2. On Local Economy 3. On Teamwork Building

17. Average Birth Rate in Aomori Average birth rate in Aomori Prefecture 2006-2008 Average 859

18. Japan’s Birth Rate Will Be... rank country births / 1,000 people 212 Greece 9.5 227 Japan 7.9

19. Japan’s Birth Rate Will Be... rank country births / 1,000 people 212 Greece 9.5 213 Japan 9.4

20. Economic Effect - Big 6 Tohoku Festival Consumption Expenditure - Consumption Expenditure Number of Visitors Nebuta in Aomori （青森ねぶた） JPY 50 billion （ 500 億円） 3.1 million Kanto in Akita （秋田竿燈） JPY 19 billion （ 190 億円） 1.2 million Sansa in Morioka （盛岡さんさ） JPY 21 billion （ 210 億円） 1.3 million Tanabata in Sendai （仙台七夕） JPY 33 billion （ 330 億円） 2.0 million Hanagasa in Yamagata （山形花笠） JPY 16 billion （ 160 億円） 1.0 million Soumanomaoi （相馬野馬追） JPY 3 billion （ 30 億円） 0.1 million Total JPY 143 billion （ 1430 億円） 8.8 million

21. Office Life Change Past Present

22. Teamwork Building Challenge Spirit Energy Collaboration Open Attitude

23. Orya! Orya! Orya!

24. Matsuri Gives Japan More Energy!