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  On	
  The	
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“Designing	
  for	
  Complexity,	
  Designing	
  out	
  Complica<on“	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
www.organizeforcomplexity.com	
  	
  -­‐	
  Buy	
  it	
  on	
  Amazon.com!	
  
	
  www.nielspflaeging.com	
  	
  www.betacodex.org	
  	
  TwiBer@NielsPflaeging	
  
	
  
2	
  
3	
  
4	
  
Dynamic part
of value
creation
Solution: man
Formal part
of value
creation
Solution:
machine
1850/1900
Local markets,
high customi-
zation
Spacious markets,
little competition
highhigh
dynamicsdynamicsdynamicsdynamics
sluggish/dull,sluggish/dull,
low dynamiclow dynamicss
highhigh
dynamicsdynamicsdynamics
“Outperformers” exercise
market pressure over con-
ventional companies
Age ofAge of
Crafts Manu-Crafts Manu-Crafts Manu-
facturingfacturing
Industrial Age/
Age of
Tayloristic Industry
Solution: man
Formal part
Solution:
machine
1850/1900 1970/80 today
Age of
Global
Markets
ventional companies
5	
  
6	
  
7	
  
8	
  Client
Market
Center
Periphery
1 Impulse
2 Information 3 Decision
4 Command
5 Reaction
Is in
charge!
9	
  
10	
  
11	
  
12	
  
13	
  
14	
  
www.organizeforcomplexity.com	
  	
  	
  
www.nielspflaeging.com	
  	
  
www.betacodex.org	
  	
  
@NielsPflaeging	
  

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Design for Complexity. Webinar with Niels Pflaeging organized by On The Mark

  • 1. 1   Slides  from  the  On  The  Mark  Webinar   “Designing  for  Complexity,  Designing  out  Complica<on“                                     www.organizeforcomplexity.com    -­‐  Buy  it  on  Amazon.com!    www.nielspflaeging.com    www.betacodex.org    TwiBer@NielsPflaeging    
  • 4. 4   Dynamic part of value creation Solution: man Formal part of value creation Solution: machine 1850/1900 Local markets, high customi- zation Spacious markets, little competition highhigh dynamicsdynamicsdynamicsdynamics sluggish/dull,sluggish/dull, low dynamiclow dynamicss highhigh dynamicsdynamicsdynamics “Outperformers” exercise market pressure over con- ventional companies Age ofAge of Crafts Manu-Crafts Manu-Crafts Manu- facturingfacturing Industrial Age/ Age of Tayloristic Industry Solution: man Formal part Solution: machine 1850/1900 1970/80 today Age of Global Markets ventional companies
  • 8. 8  Client Market Center Periphery 1 Impulse 2 Information 3 Decision 4 Command 5 Reaction Is in charge!
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  • 14. 14   www.organizeforcomplexity.com       www.nielspflaeging.com     www.betacodex.org     @NielsPflaeging