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Using Social Media Creatively: Tools for Networking, Outreach, & Marketing (ACR SE Michigan May 2011)
- 1. Using Social Media Creatively: Tools for Networking, Outreach, & Marketing Jim Leija Manager of New Media & Online Initiatives, UMS Ann Arbor [email_address] Twitter: @jimleija LinkedIn: www.jimleija.com
- 5. WHAT IS Social Media & Web 2.0?
- 6. Social media and Web 2.0 encompass those technologies that facilitate interactive information sharing, user generated content and collaboration, and are frequently hosted on third party platforms (ie, Facebook, Twitter, LinkedIn).
- 7. Or, it ’s a fancy word for the conversations taking place 24/7 online
- 9. “ Yellowpages” Style Websites Aren ’ t Enough
- 10. Expectation is for Interactivity, Conversation, and Social Sharing
- 11. “ Add This” Feature on Many Pages
- 20. Google Search: Jim Leija Social Media
- 21. Golden Rule of Social Media Beth Kanter says: Crawl – Walk – Run – Fly (www.bethkanter.org) Pick and choose what ’ s right for you – you don ’ t have to read, write, and participate in EVERYTHING.
- 24. Getting Your Listings In Order http://informationarchitects.jp/webtrends2007/
- 31. Facebook Pages
- 32. Facebook Pages
- 34. Facebook Places
- 35. Facebook Places
- 36. Google Places
- 37. Google Places
- 39. Yelp
- 40. Yelp: Claim Your Business
- 41. Yelp: Claim Your Business
- 42. Creating Professional Profiles http://informationarchitects.jp/webtrends2007/
- 46. LinkedIn
- 47. LinkedIn
- 49. Advanced Social Media Blogging Twitter http://informationarchitects.jp/webtrends2007/
- 52. Become a Blogger
- 55. Promote others and share your knowledge
- 57. Online Advertising Google Adwords Display Ads
- 60. No charge until the link is clicked
- 61. Online Advertising Facebook Ads
- 66. Measure Success What ’s your metric? Found leads or job? More clients? More website traffic? More speaking invitations? Feeling more connected?
Notes de l'éditeur
- Here are some of the most popular social media/social networking sites: facebook, youtube, twitter, flickr, plus wordpress (blogs) and LinkedIn
- Invite questions throughout presentation. Show of hands… And reassure them there ’s no shame behind it…it’s normal!! If many people raise hands, point out that’s there’s a lot of expertise already in the room, and this is a great opportunity to network with someone who can be your “social media buddy.” What has your organization done so far with social media, what is your role in that? Are you using social networking personally?
- Idea that social media has replaced traditional, which used to be very unidirectional – we talk, you listen. Now, consumers/stakeholders are empowered to speak their minds, create content and conversation, and speak up about what they like and don’t like.
- Cartoon from the New Yorker --- Social Media and Facebook are good old fashioned word of mouth. Real world activities and broadening their reach online.
- NEW’s new website
- New’s Facebook Page
- Starting to see social sharing technologies integrated into “traditional” websites.
- Comes down to activities and engagement --- it ’s not about the tools. Today I’m going to provide an overview of a lot of different tools, a lot of different possibilities, but I don’t want you to leave feeling overwhelmed
- A big part of participating in the social web is just having a presence in the places online where people are already gathering. We want to insert ourselves into the environment where most people are seeking information and having conversations already.
- Lest you think Facebook is only something for the “young” More than half of all Internet users read blogs at least monthly. 25% of Americans today go online for legal information (2009) Trends point towards Facebook becoming a more widely used “search engine” – SF Chronicle 2010
- Explain Google alerts
- First step, get in the habit of listening. Also, very simply, Google yourself and imagine how people would find you and your services online.
- Web Log. Journal entries, online journalism
- I would first encourage each of you to get comfortable using facebook on a personal level. Build your own profile and spend a month just getting into the habit of visiting facebook each day, linking up to friends, family, and colleagues.
- Oakland Meditation Center on Facebook. Not linked to a place.
- Find this link, and walk through all the prompts to create your page.
- Search for you business, and if it has a “place” you can claim it and connect it to your page. If it doesn’t have a place, then don’t worry about it.
- Think of Yelp as the “comment box” – tell the story about Bennett. They should have asked me to go on and Yelp and leave my comments. You might, as a strategy, ask your clients to leave comments about you on Yelp. This is all about making the conversation of the comment box, which is usually private, and public conversation that everyone can participate in, including you.
- First step is to search for you business and then you claim your business.
- First step is to search for you business and then you claim your business.
- Think of LinkedIn as Facebook for your professional life.
- James Abron’s Profile… Joining groups.
- Web Log. Journal entries, online journalism
- “ micro-blog”
- Hopefully familiar looking page See 2 types of results FIRST, you ’ll notice the standard Google search results which are based on a number of factors, mostly their relevance to the keywords that you entered in the search bar SECOND, you ’ll “sponsored links” along the top and side of the “organic” search results We ’ll take an even closer look at how the sponsored links are determined
- These sponsored links are “advertising” but the advertiser is not charged until you click their link. This is called the “cost-per-click” fee model, or CPC for short For those of you who have advertised with other online providers, like Facebook for example, you may be familiar with this model, and you ’ve probably also heard about the “cost-per-impression” or CPI, which charges the advertiser each time the ad is shown to a user The great thing about CPC is that you receive impressions basically for free, and you set the amount you pay per the click –with a Google adwords grant you are only allowed to pay up to $1 dollar per click, other advertisers have no limit
- Give a plug for NEW – new.org. I like people to try new things themselves, but you can always hire freelance or consulting help to develop your social media projects.