1. Google Analytics for Nonprofits For Audio 866.740.1260 Access Code 9577700

2. Road Map Setting the Context Metric Basics Nonprofit Goodies Tips & Tricks Q&A

3. NPower Northwest Vision A thriving community with high performing nonprofits. Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.

4. Introductions Presenter Ash Shepherd Project Strategist NPower Northwest Moderator Stephen Eggers HandsOn Tech AmeriCorp VISTA Serving at NPower Northwest

5. Poll Primary Challenge with Google Analytics

6. Setting The Context

7. It’s About People

8. Not About the Numbers

9. Got Questions Metrics are the answer, not the question Do you know what your questions are?

10. Strategic Cycle

11. Process Is Scalable 20 Goals 1 Goal

12. Poll Rate your level of use of a strategic cycle

13. Metric Basics

14. Orientation

15. Orientation Date Range Defaults to 1 month but can be adjusted

16. Orientation Chart Defaults to visitors by the day. Lots of options to change metrics, compare metrics, change increment

17. Orientation New vs. Returning Chart Percentage of new vs. returning visitors, relative to the date range you have set.

18. Orientation Metrics Basics Base set of metrics, relative to the date range you have set.

19. Visits Total # Of Visits To The Site = 5 Visits

20. Unique Visitors Are They A New Visitor To The Site *Only new visits counted YES NO

21. New vs. Returning First Time or Returning Visit *All visits counted First Time Visit YES NO Return Visit

22. Pageviews Total number of pages viewed = 6 Pageviews

23. Pages/Visit Total Pageviews Total Visits = Average Pages/Visit Average Visitor =

24. Average Time on Site Total Time Total Visits = Average Time on Site Average Visitor =

25. Bounce Rate The number of single-page visits to your site

26. Questions

27. Nonprofit Goodies

28. Date Range Customize Date Range Grant Reporting Periods Campaigns Board Reports

29. Graphics ScreengrabThose Graphics

30. Map Graphic May Be Serving A Larger Community

32. Planning

33. Bulk Email Tools

35. Customize The Dashboard (New Version) Cut through the noise and see what is most important to you

36. Annotations Record outside actions & “Ah Ha” moments for self and teams Create a new annotation

37. Annotations Sent e-Newsletter with new subject line “Call To Action”format

38. Annotations Will be seen anytime your note is in date range (Private/Shared)

39. Annotations Be sure to use in analysis and feedback into goals

40. Track Document Downloads Downloads not tracked by default Track in new window/tab Track in Current window/tab Track site wide *Specific details in handout

41. Custom Alerts Let The Technology Work For You Something out of the norm happens (you define the norm) you get notified

42. Custom Alerts Let The Technology Work For You

43. Poll Identify your primary next step

44. Take Aways Metrics answer questions, should know these Scale process to be successful Make the technology work for you Always refine and adjust, ongoing

45. Thank You Ash Shepherd Project Strategist ashs@npowernw.org Twitter: @NPTech_Ash NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw