This document provides an overview of social media tools, trends, and best practices for strategic planning. It emphasizes the importance of setting goals and using an editorial calendar to plan content across multiple platforms. Specific tools mentioned include listening dashboards to track brand mentions and fans, and management dashboards to schedule posts and analyze analytics. The document also discusses effective trends like asking followers to participate in "secret missions," running contests to engage people for events, and using video to tell stories and fundraise. It stresses focusing on goals and the right tools rather than chasing every new tool.