How to Identify and Track Your Social Community

1. How to Identify and
Track Your Social
Community
May 2013

2. 2
What’s the top news story
happening locally this
week?
Describe in the chat box
While We Wait

3. 3
Don’t Forget: Twitter Contest
1) Create a public Twitter list. Tweet a link to it to
@NPRKnight.
2) Tweet a photo from in your newsroom or in the
field while reporting.
3) Tweet the story idea you find for week 2 of the
social media training's assignment.
4) Tweet a link to a story from another station that is
in the #NPRKnight training that you find interesting.

4. 4
Previously on #NPRKnight
• Getting to know your audience with analytics
• Headline writing
• Web writing
• Your daily workflow
• Visual storytelling
• Finding images, videos and stories you need
• Making the most of Facebook.

5. 5
Social Media: Week 2
• Distribution: Sharing your stories as a
station or an individual
• Reporting: Finding story ideas and sources
from your social media community
• Creation: Create stories that people want to
share

6. 6
Why? It Can Be a Valuable Tool
For…
• Finding sources for your stories.
• Finding story ideas early on.
• Tracking and connecting with your
community.
• Following breaking news.

7. 7
Twitter Search

8. 8
Twitter Search
• Twitter is a powerful search tool that
can be used to find out what people
are saying about pretty much anything.
• Use search.twitter.com just like you
would Google.com.
• Perfect for live and breaking news
situations.

9. 9
Live Demo

10. 10
Twitter Lists

11. 11
Twitter Lists
• Lists are a way to organize people on
Twitter by topics and categories.
• For example, if you covered
commuting in Boston you could create
a list of city officials, journalists and
newsmakers tied to commuting.

12. 12
Demo

13. 13
Reddit

14. 14
What is Reddit?
• It’s a huge online community made up
of many smaller communities.
• People can ask questions, post
images and post links.
• It’s a good way of getting the pulse of
the Internet at any given moment.

15. 15
What is Reddit?

16. 16
What is Reddit?

17. 17
What is Reddit?

18. 18
What is Reddit?
www.reddit.com/r/austin

19. 19
What is Reddit?

20. 20
What is Reddit?

21. 21
What is Reddit?
• There is a lot of everything on Reddit and most of
what you see will likely not be of journalistic value to
you. But there are gems that can lead to story ideas
and news tips.
• By monitoring and searching specific Reddit
communities, you can get in front of news and find out
what’s buzzing.
• You don’t need to check Reddit constantly, but looking
around specific communities once or twice throughout
the day (or when breaking news is happening) is
worthwhile.

22. 22
What You Might Find
www.reddit.com/r/houston
www.reddit.com/r/cleveland
www.reddit.com/r/denver
www.reddit.com/r/capecod
www.reddit.com/r/texas
www.reddit.com/r/nashville
www.reddit.com/r/neworleans
www.reddit.com/r/losangeles
www.reddit.com/r/santacruz
www.reddit.com/r/nebraska
Search here: http://www.reddit.com/reddits/search

23. 23
Demo

24. 24
Other Search Tools
Facebook Search
LinkedI
n

25. 25
What About Photos and
Videos?
http://bit.ly/search-photos-video

26. 26
Assignment
• Find one story idea by searching social
media.
• Search around on
Twitter, Facebook, LinkedIn, Reddit and
YouTube.
• E-mail your story idea and how and where
you found it to dseditorial@npr.org by end of
day Thursday.
• Go here: http://bit.ly/social-assignment

27. 27
Assignment
Briana O’Higgins, KMUWBriana O’Higgins, KMUW

28. 28
Assignment
Briana O’Higgins, KMUW

29. 29
Assignment
Briana O’Higgins, KMUW

30. 30
Don’t Forget: Twitter Contest
1) Create a public Twitter list. Tweet a link to it to
@NPRKnight.
2) Tweet a photo from in your newsroom or in the
field while reporting.
3) Tweet the story idea you find for week 2 of the
social media training's assignment.
4) Tweet a link to a story from another station that is
in the #NPRKnight training that you find interesting.

31. 31
Questions
?