Overview of GOStrategies\’ expertise, experience and product & service offering.

1. Be Strategic … Manage Strategically!

5. 30+ years of business experience Other Health Care Consumer Goods

6. International Consulting Experience

9. Strategic Management 5. Key Performance Indicators (How will we measure our success?) 4. Strategies & Tactics (How will we get there?) 2. Key Business Issues (Where are we?) 3a. Vision & Mission (Who are we? What is our Purpose?) 3b. Brand Positioning /Value Proposition (How do we wish our brand to be perceived? What added value do we bring?) 3c. Objectives (Where do we want to be? When?) 1. Situation Analysis (What is the Competitive Domain? How is it trending?) 6. Performance Dashboard (Are we on track? Should we take corrective measures?) Return to ... Concepts

10. OrientAction Grid ® Strategic Product Portfolio Management A Return to ... Concepts The OrientAction Grid ® is a registered trademark of Objexis Corporation D C B

12. Best Practice Marketing Plan Return to ... Planning Models Contingency Plans Customer Segments (Segmentation & Profiling) Opportunity Investment Scenarios Competitor Profiles (Competitive War Games) Upside & Downside Key Performance Indicators (KPIs) Objectives (Sales, Marketing & Financial) Competitive Sets © (Product-based Segmentation & Profiling) Plan Assumptions Resource Reconciliation Positioning (Unique Selling/Value Proposition) Key Business Issues Project Post-Mortem Domain & Portfolio Diagnostic (Domain, Competition, Customers, Our Company) Profit & Loss Statement (1 to 5 years) Tactical Calendar Target Needs & Target Customers Competitive Advantage Brand Positioning Review (Brand Blueprint  ) Driving Forces (Historical Milestones & Key Trends) Spending Analysis Tactics (Per Strategy) Portfolio Orientation (OrientAction Grid  ) SWOT Brand Health Competitive Domain Sales & Revenue Forecasts (1 to 5 years) Strategies (Per Key Business Issue) Strategic Goal Lessons Learned Brand Portfolio 4. Financial Orientation 3. Strategic Orientation 2. KBIs (Key Business Issues) 1. Situation Analysis

13. Example Strategic Models Competitive Sets Segmentation  : Leadership through product portfolio strategy! Product & Service Mapping: Which products & services most contribute to our value? New Product Imaging  : New products that beat the odds! Vision & Mission: Inspire & align your organization! Performance Scorecarding: Performance aligned to business strategies and tactics. Competitive War Games: Be the competition to beat the competition!

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