The bottom line is that recruiting the nation’s best and brightest definitely continues to be a challenge. Here is why... Combat Support Operations have increased the requirement for special ratings. At the same time, the pool of eligible prospects is shrinking, the unemployment rate continues to fluctuate (currently 9.6% - affecting all recruiting resources) and the propensity to recommend military service remains low. The combination of these elements makes recruiting a difficult challenge and requires a concerted effort from the entire recruiting team, to include active, reserve, and retired personnel (influencers). So, Why is Recruiting So Challenging… Only 1/3 of the target market is QUALIFIED Current Wars Decrease of influencers recommending service (less Vets) Fluctuations in Economy Weeding them out takes time, resources and training Once we get them, keeping them motivated and preparing them to succeed takes time, resources, training and PATIENCE Avg. Delay before boot-camp is about 9 months => Recruiters have less time to prospect
Here’s a quick look at the data
A very big part of Navy Recruiting success is the support we receive from citizens who influence young Americans, i.e., parents, siblings, educators, veterans, youth workers and various Friends of the Navy (FON) organizations such as Navy League, the Fleet Reserve Association and Navy Club of the USA. These Centers of Influence (COI’s) like each one of you, are vital to the future of our Navy. More often than not “Influencers” such as yourselves will choose to recommend service in the military as a result of your own views on education, war, and the economy. Let’s look at some ways that you can help. (Next slide).
Here are a few valuable sources of information to assist you and those you influence. Thank you all for your dedication and service. 1-800-USA-NAVY (1-800-872-6289) www.navy.com www.elnavy.com www.facebook.com/NavyRecruiting www.cnrc.navy.mil
HSDG – NRC: 97.4% - PHX: 98.2% TCU – NRC: 83.0% - PHX: 95% Even with significant training, 50% of recruits fail initial PT Test at boot-camp
