A basic primer on how and why to make presentation slides that enhance your message.

1. Making
Slides Work
For You

2. People think
they hate
slides

3. Why
present
in
person?

4. Slides help
create a
mood

6. When a
slide is
working

7. When a
slide isn’t
working

8. People
won’t like
you

9. Audience pet
80%
peeves
70%
60% 67%
50%
40% 45% 45%
30%
20%
10%
0%
Reading
Reading the Slides
Small
Small Text
Full
Full Sentences
slides text sentences

10. The Evidence/Assertion
method

11. Start offline

12. Identify key messages
(Assertions)

13. Establish
consistency

14. Find your
visuals
(Evidence)

15. Avoid
clichés

16. Get creative!

18. Contrast

19. Contrast

20. Balance

21. Balance
Logo!
•So Important
•All the time
•Don’t forget!

22. White
space

23. White
space

25. Look for
conversation
clues

26. Let’s experiment

27. Speakers for Success!
Benefits of Live Speakers
• Speakers create an emotional connection
• Speakers can answer questions
• Speakers convey information both verbally
and visually
• Speakers create higher information retention
than reading
“Speak and the man shall be shown” - Proverb

28. Speakers for Success!
Benefits of Live Speakers
• Speakers create an emotional connection
• Speakers can answer questions
• Speakers convey information both verbally
and visually
• Speakers create higher information retention
than reading
“Speak and the man shall be shown” - Proverb

29. Speakers for Success!
Graph of important stuff
- From Important Stuff Archives Vol. 2, 2010, pg. 350
100%
90%
80%
70%
60%
Series 3
50%
Series 2
40%
Series 1
30%
20%
10%
0%
Category 1 Category 2 Category 3 Category 4
“Speak and the man shall be shown” - Proverb

30. Speakers for Success!
Graph of important stuff
- From Important Stuff Archives Vol. 2, 2010, pg. 350
100%
90%
80%
70%
60%
Series 3
50%
Series 2
40%
Series 1
30%
20%
10%
0%
Category 1 Category 2 Category 3 Category 4
“Speak and the man shall be shown” - Proverb