1. 2011
White Paper: Importance of
Blogging for Lead Generation
Social Media HQ
5/12/2011

2. White Paper: Importance of Blogging for Lead Generation
Are you still a little reluctant to jump into the "blogosphere"? Executives will ask you what the return on
investment will be for extra time and effort away from current activities. This is the point where you will
need to present solid data to support your cause. In this white paper, we will present data that clearly
makes the case for blog implementation. Feel free to share these statistics with your boss or use them
as motivation to finally get started.
Blogging Increases Leads
Whether it is a B2B or B2C company, it is clear that companies who do blog are generating significantly
more leads per month than companies who do not. Blogging is tough for many traditional marketers to
grasp. "If it is not selling products or services, then why we are we doing it?" is usually the common
statement that we hear. There are a whole host of reasons that prove the value of blogging:
 Search Engines love fresh, relevant content
 Users love fresh, relevant content
 Blogging gives you something original to share on social networks
 If you provide quality content, readers will come back to your website on a regular basis,
increase the probability that they will buy from you in the future
 If you provide solutions for your prospects' and customers' problems, they will share your
content with their colleagues, friends, and family.
 Including calls to action on your blog will help capture leads while your customers seek solutions
to their problems.
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3. Blogging Increases Leads If Done Over Time
The search engine value of blog posts appreciate over time. As you produce more content, the old
content will gain in value through on-page optimization and link building tactics.
Blogging More Often = More Customers Acquired
The more often you blog, the more fresh content search engines will have to ultimately serve your
prospects.
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4. Blogging Increases Website Traffic
Websites which include a blog receive 55% more traffic than websites that do not. This is a significant
increase. If this isn't evidence that you should give blogging a try, then you are missing out on potential
traffic to your site.
Conclusion
Now that you have the data to back up the case for blogging, give it a try and don't be afraid to hire an
outside consultant to help you get started. Contact Social Media HQ if you would like to hear about our
consulting services.
Data Source: Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
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