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USF Presentation
1.
PR IN A
DIGITAL WORLD Nathan Schock Director of Public Affairs & CSR
2.
WHAT IS PUBLIC RELATIONS?
3.
PR VS. ADVERTISING
4.
THE POWER OF
PR PAGE 4
5.
TRUST IN ADVERTISING
& PR PAGE 5
6.
NEWS IS GOING
DIGITAL PAGE 6
7.
IMPACT ON NEWS
• Fractured Audiences • Shrinking Newsrooms • Faster • More Opportunities PAGE 7
8.
HOW HAS IT
CHANGED PR? • Go where the audience is • Content Creation • Conversation • Transparency PAGE 8
9.
SOCIAL MEDIA PAGE 9
10.
CONTENT CREATION PAGE 10
11.
CONVERSATION PAGE 11
12.
HOW CAN YOU PREPARE?
13.
INTERNSHIPS PAGE 13
14.
EXPERIMENT!
15.
•
Nathan Schock • Director of Public Affairs & CSR • nathan.schock@poet.com • http://www.poet.com PAGE 15
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