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PR IN A DIGITAL
WORLD

Nathan Schock
Director of Public
Affairs & CSR
WHAT IS PUBLIC
RELATIONS?
PR
VS.
ADVERTISING
THE POWER OF PR




PAGE 4
TRUST IN ADVERTISING & PR




PAGE 5
NEWS IS GOING DIGITAL




PAGE 6
IMPACT ON NEWS

     •   Fractured Audiences
     •   Shrinking Newsrooms
     •   Faster
     •   More Opportunities




PAGE 7
HOW HAS IT CHANGED PR?

     •   Go where the audience is
     •   Content Creation
     •   Conversation
     •   Transparency




PAGE 8
SOCIAL MEDIA




PAGE 9
CONTENT CREATION




PAGE 10
CONVERSATION




PAGE 11
HOW CAN YOU
PREPARE?
INTERNSHIPS




PAGE 13
EXPERIMENT!
•   Nathan Schock
          •   Director of Public Affairs & CSR
          •   nathan.schock@poet.com
          •   http://www.poet.com




PAGE 15
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