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Alfons Cornella
- 1. the “new”
and the “best”
in teaching innovation...
Alfons Cornella
founder & president
Infonomia 2007
Infonomia.com
© Infonomia.com 2006 1
- 3. our
standpoint?
Infonomia 2007 © Infonomia.com 2006 3
- 4. infonomia =
idea editors,
& innovation services
since 1995
Infonomia 2007 © Infonomia.com 2006 4
- 5. knowledge
innovation innovation
editors projects services
resources
how companies how you
do innovate can innovate
Infonomia 2007 © Infonomia.com 2006 5
- 6. mission, in brief
understanding,
explaining & fostering
innovation
in organizations
Infonomia 2007 © Infonomia.com 2006 6
- 7. how
1) by detecting
the best ideas
and experiences, both in
Spain and the World
Infonomia 2007 © Infonomia.com 2006 7
- 10. how
2) by explaining new
ideas and experiences
in different formats:
web, journal, books,
events video, etc
Infonomia 2007 © Infonomia.com 2006 10
- 14. how
3) by connecting people
to act
on what’s next…
Infonomia 2007 © Infonomia.com 2006 14
- 15. a network
of 15000 restless
business minds,
in Spanish
(“unquiet” people)
Infonomia 2007 © Infonomia.com 2006 15
- 17. how
4) by designing and
developing projects with
actual companies to help
them foster innovation
Infonomia 2007 © Infonomia.com 2006 17
- 18. so far, we have
documented
600
innovative experiences
in Spain
Infonomia 2007 © Infonomia.com 2006 18
- 19. we have learned
some things
although we have done
no serious scientific
research…
Infonomia 2007 © Infonomia.com 2006 19
- 21. management =
f: resources results
Management aims at transforming resources into results;
that is into value for a whole set of agents.
So it converts complexity and specialization into performance
Infonomia 2007 © Infonomia.com 2006 21
- 22. resources
market
product
Infonomia 2007 © Infonomia.com 2006 22
- 23. academic setting: narrow specialization ?
Infonomia 2007 http://www.rotman.utoronto.ca/integrativethinking/
© Infonomia.com 2006 23
- 24. resources
market
product
Infonomia 2007 © Infonomia.com 2006 24
- 25. resources
market
product
Infonomia 2007 © Infonomia.com 2006 25
- 26. resources
market
product
Infonomia 2007 © Infonomia.com 2006 26
- 27. business problems are now (very) messy
and require a miscellaneous approach
Infonomia 2007 http://www.rotman.utoronto.ca/integrativethinking/
© Infonomia.com 2006 27
- 33. so, the question may well be
not to insist on wedging innovation
into current management programs,
but to make management programs
buy into the (new) innovation mindset
Infonomia 2007 © Infonomia.com 2006 33
- 35. a challenge
individuals organization
persona organización
productive manufacturing
productivity line
productividad individuals
imaginative systematic
innovation
innovación individuals innovation
Infonomia 2007 © Infonomia.com 2006 35
- 36. what
innovation is
Infonomia 2007 © Infonomia.com 2006 36
- 37. innovation =
f: ideas value
innovation transforms ideas into value
for customers, and so bringing a profit
that has to be sustainable for the company37
Infonomia 2007 © Infonomia.com 2006
- 38. The Carolina Entrepreneurial Initiative
helps UNC students, faculty and staff learn
to transform ideas into sustainable enterprises
that create value.
www.unc.edu/cei
Infonomia 2007 © Infonomia.com 2006 38
- 39. results
ideas mgmt value
Infonomia 2007 © Infonomia.com 2006 39
- 40. resources
results
value market
mgmt
ideas
product
Infonomia 2007 © Infonomia.com 2006 40
- 42. so much for
the theory…
Infonomia 2007 © Infonomia.com 2006 42
- 46. what really NEEDS
the innovator out there?
Infonomia 2007 © Infonomia.com 2006 46
- 50. results tools
skills
contacts
mgmt
ideas value
tips
Infonomia 2007 © Infonomia.com 2006 50
- 51. results
ideas mgmt value
tools to
discover opportunities…
Infonomia 2007 © Infonomia.com 2006 51
- 52. discovering
problems
looking
for a solution…
Infonomia 2007 © Infonomia.com 2006 52
- 53. rather than
solutions
looking
for a problem…
Infonomia 2007 © Infonomia.com 2006 53
- 57. results
ideas mgmt value
tools for
Infonomia 2007
value analysis…
© Infonomia.com 2006 57
- 58. needs approach benefits competitors
Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006
Innovation, the five 58
- 59. Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006
Innovation, the five 59
- 60. Needs
Approach
Benefits
Competitors
Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006
Innovation, the five 60
- 65. new energy stems from
connecting “free radicals”
Infonomia 2007 © Infonomia.com 2006 65
- 70. results
ideas mgmt value
tools for
payback management…
Infonomia 2007 © Infonomia.com 2006 70
- 72. Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007 © Infonomia.com 2006 72
- 73. Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007 © Infonomia.com 2006 73
- 74. iridium
Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007 © Infonomia.com 2006 74
- 75. iPod
Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007 © Infonomia.com 2006 75
- 77. a different
style is coming…
Infonomia 2007 © Infonomia.com 2006 77
- 81. from
learning innovation
to
living innovation
Infonomia 2007 © Infonomia.com 2006 81
- 83. innovation
is innovators…
Infonomia 2007 © Infonomia.com 2006 83
- 85. different tracks for
different profiles and
goals:
art, science, social
innovation
Infonomia 2007 © Infonomia.com 2006 85
- 86. the context
is critical…
Infonomia 2007 © Infonomia.com 2006 86
- 87. Infonomia 2007 © Infonomia.com 2006 87
J.M. Zabala, Expansion 04sep07
- 90. public private
open on demand
free fee
1 2 3 4
we we we we
WATCH FEED you CONNECT you HELP you
what’s next smartly to opportunities act upon them
DETECTING EXPLAINING CONNECTING PROJECTS
Infonomia 2007 © Infonomia.com 2006 90
- 91. infonomia.com
cada día, una idea
a new day, a new idea
Infonomia 2007 © Infonomia.com 2006 91
