1. Delivering the
productivity and time
saving benefits of
mobility
Sarah Probert
Director, EMEA Marketing
Research In Motion
All Information Strictly Confidential for RIM Use and Employees Only
2. Agenda
• BlackBerry overview
• The way we live and work today
• Mobility: the benefits for your business
• Mobility and the enterprise
• Mobility and SMBs
• Deployment: secrets to success
All Information Strictly Confidential for RIM Use and Employees Only
4. BLACKBERRY MILESTONES
16 MILLION THUMBS AND COUNTING…
1987 RESEARCH IN
MOTION (RIM) FOUNDED BlackBerry Subscribers
IN WATERLOO, CANADA
9,000,000
1997 RIM IPO TORONTO 8,000,000
STOCK MARKET 7,000,000
6,000,000
1999 RIM LAUNCHES 5,000,000
FIRST BLACKBERRY 4,000,000
3,000,000
1999 RIM IPO NASDAQ 2,000,000
1,000,000
2001 BLACKBERRY 0
INTRODUCED IN EUROPE Feb Feb Feb Feb Feb Feb Feb YTD
'00 '01 '02 '03 '04 '05 '06 '07
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5. BLACKBERRY OVERVIEW
MOBILITY BEYOND EMAIL
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6. THE WAY WE LIVE AND WORK
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7. THE BENEFITS OF MOBILITY
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8. MOBILITY FOR THE ENTERPRISE
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9. MOBILITY FOR SMBS
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10. DEPLOYMENT:
EVOLUTION NOT REVOLUTION
Number of
Employees,
Assets
Mobile Email Will Facilitate This Transition
Holistic Mobility
Strategic Mobility
Opportunistic
Mobility
Today + 3 years 3 to 10 years 10+ years
Time / Company Evolution
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Source: Yankee Group 2006
11. DEPLOYMENT - SECRETS TO SUCCESS
• Easy to use
• Meet real needs
• Think about tomorrow
• Security, security, security
• Calculate ROI
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12. PERSONALISATION
CUSTOMISATION IS KING
BLURRING
BOUNDARIES:
PERSONAL VS
PROFESSIONAL
INDIVIDUAL VS IT
MANAGER
All Information Strictly Confidential for RIM Use and Employees Only