1. nightclub.com
2012 Digital Media Kit
The only industry media
group offering a growing
and engaged digital
audience of on-premise
professionals!

2. Top Reasons to Partner with
Nightclub &
Bar is the go-to
resource for the
on-premise
professional and 1 The largest on-premise reach --
online and in person!
offers marketers
diverse and
2 More original, exclusive content than
any other digital on-premise resource!
effective 3 The largest portfolio of digital media products,
offering solutions to engage your target audience
opportunities to and achieve your goal.
increase sales!
Stand out in the
4 Official online resource of the industry’s biggest and most
important bar, nightclub and beverage event: Nightclub & Bar
Convention and Trade Show!
industry like
Nightclub & Bar! 5 Unmatched digital presence across Nightclub.com,
five targeted NCB e-newsletters and our popular
NCB social-media communities!

3. Our decision-making The
audience includes:
owners, presidents,
Influence
partners,
general managers, Total
Reach: 134,506
bar managers,
food/beverage buyers, 10,312* NCB Nightclub
Confidential E-newsletter
banquet managers, 11,425*
NCB Promo Power E-newsletter
restaurant managers,
bartenders/mixologists 43,382** Nightclub.com
4,027*** Facebook
3,502*** Twitter
1,000**** NCB Rescue Tour
11,685* VIBE E-newsletter
10,854* NCB Mix E-newsletter
7,319* NCB Bar IQ E-newsletter
31,000****
Sources: *Verified Audit Circulation Report, Sep 2011; **Google Analytics (monthly average from Jan-Nov 2011);
*** Publishers Own Data as of Dec 16, 2011 ****NCB Attendee Database

4. Nightclub & Bar offers unique opportunities
SponsorshipOpps
to engage our on-premise audience through
sponsorship of our dynamic programs and events all
year long. Each program is highly visible, thanks to
RESCUE
extensive marketing and coverage across all
NCB media properties and TOURbeyond!
with
Jon Taffer
NCB University Rescue Tour: Featuring Jon Taffer, NCB Media Group president
and star of Spike TV’s hit show “Bar Rescue,” these workshops help on-premise
owners, operators, managers, bartenders, chefs and other pros take their businesses RESCUE
to a higher level. TOUR with
Jon Taffer
Nightclub & Bar Top 100: The industry’s only revenue-based ranking of the
nation’s leading nightclub and bar venues, the NCB Top 100 is developed in
partnership with Technomic. Released in February and celebrated at the NCB Show
in Las Vegas, it remains a top content item year round.
Nightclub & Bar Awards: The premier program recognizing excellence in bar
and club operations, the NCB Awards generate hundreds of entries and significant
industry attention. Finalists and winners are profiled on nightclub.com and
celebrated at the NCB Show.
Nightclub & Bar Bartender of the Month: Every month, an innovative working
bartender is profiled on Nightclub.com. Up-and-comers and established
bartenders alike vie for this honor and stay tuned to see who’s in the spotlight.
The NCB Business Builders area is a highly promoted resource area on
nightclub.com that provides operators unique programs and services that help
boost their bottom line. This is a great opportunity to provide whitepapers,
videos, case studies, research or any other information that you feel would
benefit our independent operators looking to increase profits in their businesses.

5. NightclubConfidential NCB Nightclub Leaderboard (728x90)
Confidential e-newsletter
delivers insider updates on
the movers and shakers
Skyscraper Ad (160x600)
in club management Banner Ad (468x60)
and ownership, as well
as the latest on trends in
operations, marketing, and
the club scene to nightclub (125x
executives. 125)
(125x
125)
Frequency:
Emails every other
Thursday
Subscribers:
More than 10,312* highly
targeted nightclub
executives
*Verified Audit Circulation Report, Sep 2011

6. Leaderboard (728x90)
NCB Mix e-newsletter
showcases the latest in
mixology and bartending
Mix
news, trends, techniques,
Skyscraper Ad (160x600)
BANNER AD (468x60)
training and bar openings/
updates, along with the
personalities and products
that drive the vibrant cocktail
(125x
125) business to serious bar
(125x professionals nationwide.
125)
Frequency:
Emails every other Tuesday
Subscribers:
Recipients include more
than 10,854* bartenders,
mixologists, consultants and
bar/lounge owners, operators
and managers who are the
decision-makers in their
establishments and trend-
setters in the industry.
*Verified Audit Circulation Report, Sep 2011

7. BarIQ Bar management is a leading Leaderboard (728x90)
topic of interest for our
audience and NCB Bar IQ
e-newsletter delivers! Edited by
Skyscraper Ad (160x600)
bar management expert Robert
Plotkin, NCB Bar IQ covers the
nuts and bolts of running a bar Banner Ad (468x60)
profitably, from inventory and
pour cost management to (125x
125)
staffing and other crucial
business issues.
Frequency:
Emails every other Tuesday
Subscribers: Recipients
include 7,319* bar owners,
operators, managers and
bartenders.
*Verified Audit Circulation Report, Sep 2011

8. NCB Promo Power
Leaderboard (728x90)
e-newsletter delivers a
bi-monthly dose of ideas,
PromoPower
programs and advice to keep
Skyscraper Ad (160x600)
feet coming through doors and
patrons clamoring for more at
Banner Ad (468x60) bars all year long. While many of
the tried-and-true strategies still
(125x work, new ideas, approaches
125)
and media now make
(125x
125) promotions more appealing —
and therefore effective.
Frequency:
Emails every other
Wednesday
Subscribers:
Recipients include more than
11,425* bar and nightclub
owners, operators, managers/
directors and bartenders.
*Verified Audit Circulation Report, Sep 2011

9. VIBE The VIBE e-newsletter provides Leaderboard (728x90)
news, insights, research and
ideas for multi-unit restaurant
beverage executives to support
Skyscraper Ad (160x600)
their business growth strategies.
From the challenges facing
chain restaurants to innovative Banner Ad (468x60)
products and services,
VIBE keeps chain beverage (125x
125)
professionals in-the-know and
up-to-date.
Frequency:
Emails every other Monday
Subscribers:
Recipients include 11,685*
beverage executives, some
of whom attend the VIBE
Conference in Las Vegas!
*Verified Audit Circulation Report, Sep 2011

10. More and more on-premise industry
Nightclub.com
Banner Ad (468x60)
professionals rely on Nightclub.com
as their online destination. Our robust
Skyscraper Ad (160x600)
website features content on spirits, wine
and beer, promotions, bar/nightclub
Banner Ad (468x60) management, entertainment, the
latest news and so much more.
(125x A highly interactive destination, our
125)
Nightclub.com community averages
more than 53,033* visits each month.
(125x
125)
Gain leads and traffic to your website
by advertising on Nightclub.com. Start
making an impact today!
Banner Ad (468x60) Banner Ad (468x60) *Google Analytics, Monthly Average # of Visits (Jan-Nov 2011)
»Impressive Unique Visitor visitors coming to Nightclub.com increased
In 2011, the number of unique
Growth!
tremendously. The average number of unique visitors per month:
2010» 2011»
29,778 43,382
»45% Growth year over year!
Source: Google Analytics, Average number of Unique Visitors Per Month (Jan-Dec 2010; Jan-Nov 2011)

11. Rich Media Rich Media = Rich Results
Achieve the highest levels of interaction with
rich media ad units that deliver significantly
increased CTR — as much as 10X higher than
traditional display units!
Prestitial and Peel Down
Interstitial
WallPaper Floating Ad to
Skyscraper

12. Custom Advertising Opportunities
AdvertisingOpps
Skyscrapers, banners and buttons
are just the beginning at
Nightclub.com. In addition to
highly effective traditional digital
advertising, Nightclub & Bar’s
website also offers unique and customizable
options. If you can think it, we can create it!
Sponsored Video — Webinars — Engage and Educate
Engage the Audience From instructive how-to seminars
Showcase your brand and products in or demonstrations of your product’s
action with sponsored video placement applications and capabilities, webinars
and achieve higher interaction and CTRs. attract attention and generate leads for
Also available: highly engaging pre- and genuinely interested buyers.
post-roll placements on editorially focused
video. White Papers —
Take a Partnership Position
Custom E-Blasts — Targeted Messaging Demonstrate your depth of knowledge
Reach your target market with actionable and establish your company and brands
messages custom e-blasted to select as true industry partners while generating
segments of the 34,151+ members of the valuable leads. Hosted on Nightclub.com
NCB audience. Get results! and promoted via various digital products,
white papers work!
Custom Surveys — Actionable Insights
Gain the insights you need to grow your
sales. Targeted custom email surveys
deliver!

13. 2012Rates&ProductInformation Nightclub.com Gross Advertising Rates:
468x60 Banner.................................................... $55/CPM
.
160x600 Skyscraper........................................... $55/CPM
125x125 Button................................................... $25/CPM
Notes: *Monthly and other time-based rates are available; contact a sales rep-
resentative for details. Ad units and pricing are based on current average traffic
data; all units are subject to availability.
Frequency discounts available.
E-newsletter Gross Advertising Rates:
728x90 Leaderboard...............................$850 per issue
160x600 Skyscraper.................................$850 per issue
468x60 Banner..........................................$800 per issue
.
125x125 Button.........................................$350 per issue
Frequency discounts available.
Rates for custom advertising — rich media, video, e-blasts,
surveys, webinars and white papers — are available upon request.
Please contact your representative.
Material Specs:
JPG, GIF, PNG Files Accepted. Flash and Rich Media are not ac-
cepted for newsletter ad placements.
728x90 Leaderboard: 40Kb Max File Size
160x600 Skyscraper: 40Kb Max File Size
468x60 Banner: 20Kb Max File Size
125x125 Button: 10Kb Max File Size
Contact our team to learn more about our digital media opportunities
Greg Goulski Leo Squatrito
Director of Sales, Digital Media VP, Business Development
617-219-8370 617-219-8378
ggoulski@questex.com lsquatrito@questex.com