This document discusses various aspects of digital advertising such as search engine optimization, social media, blogging, press releases, search engine marketing, analytics, maps, videos, and display advertising. It provides statistics on internet usage and growth. It also outlines key factors for search engine optimization including rich content, inbound links, website submission, title tags and descriptions. Finally, it offers tips for writing effective landing pages that convert visitors into customers.

1. Digital Advertising What is it all about? How is it done? What to look for when hiring an agency? SKISLAK DIGITAL ADVERTISING

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3. SKISLAK DIGITAL ADVERTISING The Internet is a massive, rapidly growing medium 85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person* 80% of 824 million global Internet users now outside of U.S. 99% of online population search in a month, conducting 22 searches per searcher** 75% of online population stream a video, viewing an average of 70 videos per viewer per month*** 66% of online population visit a social networking site, spending 4 hours per month per visitor* 40% of online population visit a blog site in a month*

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5. SKISLAK DIGITAL ADVERTISING Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm

6. SKISLAK DIGITAL ADVERTISING Web Delivers More Than TV

7. SKISLAK DIGITAL ADVERTISING The Internet is the 3rd most used medium and about to become 2nd only to TV

8. SKISLAK DIGITAL ADVERTISING U.S. Online Advertising 1/3 Branding. 2/3 Direct Response

9. SKISLAK DIGITAL ADVERTISING Internet Ad Revenues Continue To Surge

10. SKISLAK DIGITAL ADVERTISING Ad Dollars Are Flowing Online

11. SKISLAK DIGITAL ADVERTISING Yet, Online is only 7% of Total Online Spend

12. In The News…… SKISLAK DIGITAL ADVERTISING

13. Online Tools SKISLAK DIGITAL ADVERTISING

14. SKISLAK DIGITAL ADVERTISING Searchers are more affluent, younger and more likely to be female

15. Digital Overview Search Engine Optimization Social Media Blogging 101 Press Releases Search Engine Marketing Analytics Maps Online Videos Display Advertising Web-Site Development SKISLAK DIGITAL ADVERTISING

16. Search Engine Optimization The process of increasing your website’s page rank on the “natural” or “organic” side of a designated search engine. Google’s Main Goal: Most Relevant sites at top. Google has over 200 factors that are considered when ranking a website. Most Important: Rich Content Inbound Links Website Submission Title Tags, Meta Tag Keywords & Descriptions Social Media SKISLAK DIGITAL ADVERTISING

17. Rich Content Relevance is Key Each page contains specific information Content is key Limit flash use Fine line between looking good to customers and looking good to search engines SKISLAK DIGITAL ADVERTISING

18. Inbound Links 2 types of links: Inbound Links Outbound Links Link Building Companies: Be Careful! E comp Enterprises The More Expensive The better Need Authoritative links. SKISLAK DIGITAL ADVERTISING

19. Website Submission Submit your site to Google and Yahoo! Google, “Submit site to search engine” Web Master Tool Track how often the Google Spider visits your webpage. SKISLAK DIGITAL ADVERTISING

20. Title Tags & Descriptions Page Titles Add relevant, highly searched keywords to your Titles Include word like: cheap, affordable, shop, services Meta Tags Back end keywords Use same keywords that are in Title Headlines Be creative and relevant Page Elements Be efficient and to the point Make the site easy on the eyes, rich with content SKISLAK DIGITAL ADVERTISING

21. Social Media SKISLAK DIGITAL ADVERTISING del.ic.ious PRLog.org

22. SKISLAK DIGITAL ADVERTISING User Generated Content Site

23. Blogging 101 Stay committed After posting, submit to your social networks Stay relevant “Who Cares?” SKISLAK DIGITAL ADVERTISING

24. Press Releases Free and Paid services Free- prlog.org Great Organic Ranking SKISLAK DIGITAL ADVERTISING

25. Search Engine Marketing SEM is a targeted marketing tool that is a function of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought. Relevance Quality Score Bidding Ad copy Keywords Analytics SKISLAK DIGITAL ADVERTISING

26. SKISLAK DIGITAL ADVERTISING Case Study

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28. Analytics SKISLAK DIGITAL ADVERTISING

29. Google Maps/Local Business SKISLAK DIGITAL ADVERTISING

30. Online Videos SKISLAK DIGITAL ADVERTISING

31. Display Advertising Offer, Offer, Offer Great Creative! Cost per click CPM Guaranteed Impressions Targeting SKISLAK DIGITAL ADVERTISING