Presentation on how healthcare providers in oncology, hematology and blood/marrow transplantation can use Twitter for professional purposes. Presented at the 41st Annual Meeting of the European Society for Blood and Marrow Transplantation (EBMT), March 23, 2015, Istanbul, Turkey.

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2015 EBMT Meeting, Istanbul, Turkey
Thank you, #EBMT15 for giving me the opportunity
to convert more of our blood and marrow
transplant colleagues to Twitter!
This is a slightly modified version of the actual
presentation

2. www.ebmt.org#EBMT15
Social Media Special Session
Why Do We Need Twitter (in BMT)?
Navneet Majhail, MD, MS
Director, Blood and Marrow Transplant Program, Cleveland Clinic
Professor, Cleveland Clinic Lerner College of Medicine
Cleveland, USA
@BldCancerDoc

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What is Twitter?

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• Microblogging social media platform
– “Tweets” 140 character limit!
• Founded in 2006
• Twitter usage
– 288 million monthly active users
– 500 million Tweets are sent per day
– 80% of active users are on mobile

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SIMPLE
QUICK
INTUITIVE

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TAB
TAB
DONE!

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• Your tweets show up on your and your “Followers”
timelines
• Your “Followers” can “Re-tweet” or “Favorite” a
tweet, their “Followers” can do the same …

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Doug Ray, http://instagr.am/p/nm695

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Why/How Do I
(A Health Professional)
Use Twitter?

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#1
To Get Information…

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… About Research And
Publications

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… About My Profession

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… About Latest Happenings

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# Hashtags
• To follow and curate information of interest
– #bmtsm BMT
– #mmsm multiple myeloma
– #leusm leukemia
– #lymsm lymphoma
– #mpnsm myeloproliferative neoplasms
– #healthcosts healthcare costs
– #meded medical education
– #nurses nurses
– #JCO Journal of Clinical Oncology
– #bloodjournal Blood
– #EBMT15 EBMT 2015 annual meeting

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#2
Follow, Perspectives,
Opinions, Events …

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… Organizations
That Impact My Field (BMT)

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… My BMT Tweeps

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… Other People
Who Frequently Have
Something Important To Say

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#3
Promote My Work
Promote Work of Others
(That I think is important and will
be of Interest to my followers)

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Tweet To Increase Impact Of Research?
• Emerging body of evidence on use of Twitter to
increase citation/downloads of published peer-
reviewed papers
– Twitter impact?
– Papers were high impact and were very likely to be well
cited anyways?

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#4
Engage/Educate …
Myself and others

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… Twitter Journal Clubs

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… Twitter Chats
Around Health Related Issues

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#5
Voice My Opinions,
Participate in Conversations

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#6
Learn What Matters To
Patients

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#7
Take a Break!!

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Why You Should Use
Twitter At #EBMT15
(Examples From #ASH14)

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ashclinicalnews.org

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#ASH2014 Twitter Analytics
www.symplur.com

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“Twittertending” A Conference
• Virtually follow the meeting
• Attend several sessions simultaneously (if your
Tweeps are actively tweeting from other sessions)
• Get real time commentary
• Network
• Promote your work
• Promote your trainees
• Hear what matters to patients, get their perspective
on research and physician opinions

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Take Home Points …

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Social Media Is Ubiquitous
Embrace It!

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Twitter is One Tool to Interact
and Communicate
… With our peers/colleagues
… With our patients

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Choose Where You Want To Be On The
Social Media Ladder
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Joyce Lee, MD, MPH (@joyclee); twittersuperuser.com/

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Learning Resources

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www.asco.org/about-asco/social-media

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ASCO: 10 Tips for Use of Social Media
1. Get involved
2. Engage Often
3. Always identify yourself
4. Protect patient confidentiality and privacy
5. Contextualize your activity
6. Avoid impropriety
7. Give credit where credit is due
8. Professionalism is critical
9. Separate the personal from the professional
10.Be aware of your institutional social media policy

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Acknowledgements
(Borrowed content/ideas … implied permission)

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Happy Tweeting!
@BldCancerDoc