Project 6

Mobile banking —
without the bank?
http://www.bbc.com/capital/story/20131217-mobile-banking-without-the-bank
Nicole Sobey Professor Klinkowstein
Selected Business Article

Selected Business Article

Selected Business Article Summary
• Banking with apps becoming popular
• Some are only in-app banks
• Apps specifically made for smartphones.

• In-app banks are popping up
world-wide.
• Students use apps to bank.
Setting/ When This Can Be Observed

Interview Questions
• What do you like and dislike about using an
app to bank?
• Do you prefer to use your phone to bank or
go to the bank to bank?

Interview Questions
• What do you normally use your banking app
for?
• Do you think that banking on your phone is a
convenience or annoying to do?

Students using phone apps to bank.
Ethnographic Research- Subject 1

• Likes to use the app to bank.
• Doesn’t have any complaints about
the app.

• Prefers to use the app unless she has to
deposit a check.
• Finds the banking app to be
very convenient.

• Likes to use the app and doesn’t have any
complaints about using it.
• Still goes into the bank and uses the app.
• Using the bank or the app depends what she
needs to do with her money.

• Uses the app to check balance, transfer
money, and deposit checks.
• Finds the app to be very convenient.

• Likes the app because of its convenience to
bank anywhere.
• Likes to go to the bank and use app, depends
on how much time is available.

• Uses app to transfer money.
• Thinks the app is very convenient and
doesn’t really have any complaints
about it.

• Dislikes app because it doesn’t feel secure as
going to bank.
• Likes app because its makes it easy to
transfer funds between accounts.
• Prefers to go to the bank instead of
using app.

• Uses app to transfer funds
between accounts.
• App is convenient, except for
depositing checks.

Conclusion
• Most subjects thought the banking apps were
convenient and enjoyed
using them.
• Most subjects did not have many complaints
about using banking apps.

Conclusion
• Most subjects found it difficult to deposit
checks while using phone app.
• Most subjects used the app to transfer money
from one account to another.

Proposal for an Innovative Business
• Touch- screen technology could
allow signatures to be written on
electronic checks.

• These electronic checks could be delivered
through wirelessly connected printers or
through the internet.

• Checks could be written for bank branches or
online- only banks.

Additional Research
• Phone apps do allow you to deposit checks
into your account, but there can be technical
difficulties.
Trying to Deposit Checks With My New
iPhone, Ann Carrns
http://bucks.blogs.nytimes.com/2012/08/14/trying-to-deposit-checks-with-my-new-
iphone/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&action=click&module=Search&region=s
earchResults#0&version=&url=http://query.nytimes.com/searc

• The online banking start- up Simple’s app
allows customers to see their balance at a
glance, find nearby ATMs, deposit checks, as
well as view and categorize their past
spending.
Simple’s Online-Only Banking App
Launches on Android, Adrianne Jeffries
http://www.theverge.com/2013/1/15/3877066/bank-replacing-simple-android-app-launches
Additional Research

• Banking on apps allows you are able to
check balances, pay bills, transfer funds,
receive alerts, and even deposit checks on
the go.
Is Mobile Banking Really Safe?,
Stephanie AuWerter
http://money.cnn.com/2012/08/08/pf/mobile-banking.moneymag/
Additional Research

Tagline Study
• America’s Most Convenient Bank
• What’s in You Wallet?
• Putting People First
Existing Taglines

Tagline Study
Image Research

Tagline Study
• What’s in Your Account?
New Tagline

Tagline Study
Manipulated Background Image for Tagline

Tagline Study
Final Tagline Study

Workings and Output
• User
• Mobile Device
• Log Into Account
• Checkbook
• Sign Check
• The Cloud

Diagram Sketches

Diagrammatic Visualization

Project 6

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