1. REBUILDING A BROKEN BUSINESS

3. Why Does Your Business Exist? (Purpose) Extraordinary Growth #3 Employees #1 Owners #2 Customers Evolution Customer-Driven #1 Customers #3 Employees #2 Owners Revolution #1 Employees Workforce-Driven #2 Owners #2 Customers Owner-Driven (Profit) (Growth) (People)

4. Mission, Vision, Values & Principles Mission “ Why do we exist?” Vision “ Where are we going?” Values “ What do we stand for?” Principles “ How will others know?” Actions Goals Purpose Character Truths ( Timeless ) Applications (Temporal)

5. How Should We Live? (Values) Builds Naturally Extraordinary Performance Voluntary Commitment Trust Security OR COUNTER-PRODUCTIVITY HIGH PERFORMANCE Admissible Performance Minimal Commitment Distrust Fear

6. Values: The “Absolute” Standard vs. Acceptability Utter Brokenness Our Standard Slight Imperfection Absolutes Our Goal Legal, but Sub-Standard Unacceptable “ Above the Line” “ Below the Surface” Most Legal & Social Acceptability

7. Values: The “Absolute” Standard – Security or Fear Utter Brokenness Our Standard Slight Imperfection Absolutes Extraordinary Performance Voluntary Commitment Trust Security Admissible Performance Minimal Commitment Distrust Fear No Performance No Commitment Complete Distrust Absolute Fear Most Law

15. Overall Picture: Mission, Values, Vision, & Strategy Mission Core Values Sustainable Profit Model Vision Goals/Strategy Tactics Execution Deliverables Long-Term Goals Short-Term Initiatives Immediate Action Plans Tools Business / Profit