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NTCities - NTBristol
1. Bristol in context: the suburbs of the City of Bristol spill over into adjacent local authority areas.
The City also has a wider relationship with nearby towns and cities. For example 21% of the
people who work in Bristol live in South Gloucestershire. Just under 9% of Bristol’s workforce
lives in North Somerset. There are significant flows in the reverse direction out of Bristol.
2. Bristol Portfolio
Clevedon Court
Redcliffe Bay
Leigh Woods
Cadbury Camp
Frenchay Common
Shirehampton
Failand Estate
Blaise Hamlet
Westbury College
Gatehouse
… Tyntesfield
11. Bristol Vision 2012 - 2020
By 2020 everyone in
Bristol will have visited
or feel connected to
their local NT place
12. Bristol’s unique brand?
Destination Bristol, has been developing a
place-making and marketing strategy for
the City of Bristol. Their analysis points to
Bristol as having defining characteristics of
innovative, creative and unorthodox.
13. Bristol has a large and diverse voluntary sector. VOSCUR, the umbrella body in the City has
more 450 member organisations, spanning everything from the 1st Bristol Muslim Scout to the
Character of the voluntary sector
Churches Conservation Trust, and the Furniture Reuse Project to the Easton Jubilee Trust.
There also appears to be a fairly strong interest in volunteering. Volunteering Bristol responded to
14,800 volunteer enquiries in 2008/9. Below is a snapshot of this varied sector:
Bristol Musicspace provides music
Easton & Lawrence Hill Firebird Theatre Horfield Organic therapy services fro children, young
Neighbourhood Management is a Company of Commuity Orchard – a people and adults in Bristol and the
- A resident-led organisation to sixteen disabled small group who created Surrounding area
make positive changes in actors. an orchard on overgrown
Easton and Lawrence Hill allotment plots
The People’s Republic of Stokes
Croft is working to support the Young Bristol works with
development of Stokes Croft as a young people across the
Cultural Quarter Saxon Road Green Space Windmill Hill City Greater Bristol area running
– a community group in St Farm is an projects that build young
Werburghs working to independent people’s confidence, give
conserve a local community project them new practical skills and
greenspace for people and half a mile to the a sense of purpose and self-
wildlife south of Bristol City worth
Centre
14. Bristol Mosaic
Area Bristol Urban Area
Members TOP 3 MOSAIC Groups Members TOP 3 M OSAIC Groups
11,626 Liberal Opinions 34,226 1 Ex-Council Com munity 46
Non FIT
Non Members Industrial Heritage 28,356 Non M embers #N/A #N/A
194,611 Suburban Mindsets 24,482 46 #N/A #N/A
Penetration Penetration
6.0% Top 3 P roportion of box 45% 2.2% Top 3 Proportion of box #N/A
Members TOP 3 MOSAIC Groups Members TOP 3 M OSAIC Groups
9,059 Liberal Opinions (Fit) 14,039 0 #N/A #N/A
Non Members Professional Rewards 6,009 Non M embers #N/A #N/A
Fit
37,458 Suburban Mindsets (Fit) 5,235 0 #N/A #N/A
Penetration Penetration
24.2% Top 3 P roportion of box 67% #DIV/0! Top 3 Proportion of box #N/A
Reach Non Reac h
15. Bristol MOSAIC Profile
within 40 minutes Drivetime
Suburban Mindsets – Married, middle aged with kids. Typically this group are middle class or
skilled working class; with aspirations to owning their own house and a decent standard of living
and lifestyles in which to bring up their children. One of the groups least likely to get involved
with local society; simply because they have ‘busy lives’. They are unpretentious in their tastes,
and often working within a budget. Would include some of our explorer families who might find a
more local NT offer appealing from a value and ‘connecting / learning with their children’
perspective.
Liberal opinions – Young upwardly mobile, cosmopolitan professional. Well educated and
likely to be in good jobs which would include journalists, politics or the arts. This group would be
a strong target for NT, as much of their leisure time is spent in museums, exhibitions, cinema
and theatres.
Industrial Heritage – Traditional and conservative this group are mostly married and are
approaching retirement. Their children have left home leaving them in a larger home than they
need; mortgages are virtually paid off as they save carefully and avoid debt. They are socially
responsible people who generally live in the same community as where they have grown up.
Neighbourhoods are concentrated where there was growth in the industrial revolution; South
Wales, East Midlands, South Yorkshire and the Pennines. This group are more responsive to
traditional sales approaches that emphasize value for money.
16. 2011 – 12
We’ve been doing a lot of talking
Bristol Natural History
Consortium
Home Farm Frolic
Bristol Spirit of Place
Debate
Forum for Future
Kings Weston Volunteer
Partnership
Bristol City Council
18. Now we’ve got to do something!
What next?
Currently in planning
phase for
programme of work
2012 – 2017
Three streams:
• Animating Urban
• Outdoors
• Perception busting
19. Animating urban environment
Bear Pit improvement
group
Happy City Initiative
Reconnecting People to
Food pilot
(Morrisons/Forum for
Future/NT/BCC)
ISHED digital
technologies
Place making projects
20. Outdoors – 83% of Bristol People
use local green space
Kings Weston
Volunteers
New Portfolio
Outdoors Manager –
Focus on
Partnership
Brislington Victory
Park
21. Perception Busting activity…
Exciting digital
engagement projects
with ISHED
Events e.g. Aardman
partnership
Creative Economy
partnership
International Games
Festival
Home Farm Frolic
22. Success dependent on …
Sufficient team capacity
and good range of skills
Clear plan of action
Ability to source funding
Partnership
Sharing learning &
knowledge
