The document discusses communication strategies for public figures who are obsessed with media coverage. It suggests that issues management, rather than reactive media responses, is a better approach. Regular issues monitoring and stakeholder analysis can help anticipate problems and prevent crises. Framing issues strategically and maintaining open communication with stakeholders is important for managing media attention in a controlled manner.

1. How to provide communication antidotes for media-obsessed CEOs, Ministers and Ministerial staff Addiction to sound bites and the media

2. A quick quiz * What was the page three lead in Monday’s Age? * What was the lead item on Sunday’s Channel 9 news last night? * What was the largest topic of conversation on Monday’s Jon Faine program? * What were the top five talk radio topics in the past week? * What was the editorial in Saturday’s Australian about and what line did it take?

3. And the big question: Who cares?

7. How can we do this? By getting the context right Embedding issues management into the planning process Regular updates Line management education

11. How? Understanding the issues lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification Media Action Legislation, Regulation, Project dropped or modified