Qual Canal helps broadcasters increase their shows ratings by increasing buzz about them in social media. For brands and agencies, we help them adjust their strategies to get stronger engagement with their brand through the course of the TV program, and subsequently adjust their media buying strategies to optimize their ROI. This presentation is part of 500 Startups Demo Day. Such event happened on Mountain View (02/06), San Francisco (02/07) and New York (02/15) of 2013. For the video go to http://www.livestream.com/500Startups and for more info go to https://angel.co/qual-canal

1. Engage your TV audience

2. 1st
2nd GLOBO 2nd biggest broadcaster
3rd in the world
4th

3. In Brazil …
200M TV VIEWERS
5.5 hours/day

4. 2 nd largest + 40M/users
+ 65M/users

5. Nielsen says …
9% à 1% = $60M
social media Ratings Per year
buzz

6. MILLIONS TALK ABOUT TV!

7. Most popular tweets
What?
Why?
When?

8. REACH + 1M VIEWERS

9. GLOBO
5 Fig subscription / per TV show
3 Tv shows

10. +3000
TV shows

11. +$250 BN

12. Anderson Fér (CEO) Fabricio Buzeto (CTO) André Terra (CMO) Flávio Ferrari
PhD Computer Science (Advisor and Co-founder)
Former CEO - IBOPE media

13. Fundraising
$500K
Andre Terra - founders@qualcanal.tv