2. COMPANY BACKGROUND
Our group name is Syunaka Enterprise.
Our products for sale are:
DADIH:
STRAWBERRY FLAVOUR
CHOCOLATE FLAVOUR
CORN FLAVOUR
3 LAYER FLAVOUR
BISCUITS:
CHOCOLATE CHIP ALMOND BISCUIT
ALMOND RAISIN BUTTER BISCUIT
KEREPEK:
VARIETY ’S OF KEREPEK
Venue: Ungu Violet Café’
Operation hour : 11.00 am – 5.00 pm
Target : Student from various department
Lecturer Office
Villagers / Non- Residents of Sg. Lang
3. SYMBOL/COLUR MEANS
YELLOW Describe theimage of company and exclusif product.
GREEN Softness and peaceful.
RED To show encourage to take a challenge to sale the product that already in
the market.
WHITE Chaste in produce our product
To be well known and establish in the local and global market.
To enlarge the business in to global side.
Produce a product that guarentee HALAL.
4. ORGANIZATIONAL STUCTURE
CHIEF OF COMPANY
MARKETING PRODUCTIVITY FINANCIAL ACCOUNT
NOOR ATIQAH AZHARI SITI NASUHA MAT ZIN SITI SYUKIRAH HAMZAH
5. MISSION:
To provide a better
service to our market in
OBJECTIVE :
Polytechnic of Sultan Idris
Shah (PSIS) by To make sure our service
representing our unique always follow the
and specialty of our customer needs.
product
To make sure the product
always clean and HALAL.
To expanding our
business.
7. MARKETING PLANNED
Product Dadih Cookies Kerepek
Target Market Student, Student
Lecturer Lecturer
Polytechnic Staff Potential customer out
from Sabak Bernam.
Market Survey By conducting a survey within the business area
administration café,
Promotion Internet
Flyers
Company blog
Poster
Sample gift
Price RM 1.00 per cup RM 1.50 packet Price per gram and type of
RM 12.00 kerepek
tupperware
Credit Policy Cash
Venue Ungu Violet / Outside Restaurant / Various Location based on food
ordering
9. The second product. We made by our own
recipe and idea.
The type of cookies :
Butter Raisin Cookies
Chocolate Almond Cookies
The packaging is divided into two :
Plastic packet
Tupperware
10.
11. The kerepek product take from the supplier.
The variety of kerepek :
Kerepek pisang tanduk
Kerepek pisang masin
Kerepek pisang manis
Kerepek Vadai’ kering
Kuih Bangkit
12.
13. Syunaka enterprise has offered the great price that are suitable for the
customer.
The price decision we made according to the market price and the price of
the raw material.
We have to put price based on market price to attract and persuade
customer.
Our company suggest a few planned for the price decision. There are :
Promotion price decision
o Price will be less at the certain time. The promotion price will
Price before promotionduring festival like ‘Hari Raya’ after promotion
be used Price
Chocolate Almond Butter raisin Cookies Chocolate almond Cookies + Butter Raisin Cookies +
Cookies Butter raisin Cookies Kerepek (Customer choice
RM 15.00 RM15.00 RM28.00 RM 20.00
Discount price decision
o The product will be sold with the discount price if the customer
buy more product.
Price decision by mark up price of the raw material
14. The promotion, Syunaka enterprise
making a few activity promotion :
First method
Make a flyers and poster to tell the customer our
existence and try our product
Make a blog for online business (internet)
Second method
Giving a sample of product to the customer
Free for the lucky customer
17. Competitor
Other company are selling the same product e.g
dadih
Food Supply
Limitation of food supply because the
transportation problem.
Target Market
The landover's of product because student bought
after class.
Kerepek
After few days, we get the result that snack food
are not acceptable.
Problem with the supplier
The supplier of the ‘kerepek’ product cannot
prepared the product as the order at the time.
The supplier also has not prepare the product as
18. Competitors
Make a variety of product or different with
the other company product.
Food Supply
We rent a car to buy stock for product.
Target Market
Aggressively doing sales from department
to another.
Food selling also has been in KAMSIS
area.
Make a specialty selling services.
19. Kerepek
We decide to sold the kerepek out from
Sabak Bernam.
Problem with the supplier
We terminated our supplier to take
product from them and take the product
from the new supplier.
We took the ‘kerepek’ product from the
new supplier that are not expensive and
has the all ‘kerepek’ product we need.
27. MONTHLY SALES
OCTOBER
SEPTEMBER KEREPEK
BISCUITS
DADIH
AUGUST
R0.0 R200.0 R400.0 R600.0
28. DADIH BISCUITS KEREPEK
AUGUST RM 290.7 RM 163.50 RM 439
SEPTEMBER RM 347 RM 38 RM 28
OCTOBER RM 138 RM 38 RM 0.00
29. IMPROVEMENT
To improve the communication skill in terms
of negotiation, reconfirm ordering etc.
To be alert more on festive season, therefore
each customer ordering or reservation can
be fulfil.
We should increase the quantity of food
production in order to meet the demand.
30. CONCLUSION
Learn how to create or run a business
accordingly.
Learn to co-operate with each other.
Learn to take a risk that might be happened
during the business.
To be more efficient in time management.
