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Maximizing the Potential of Your
Datacenter Using XenServer


September 2012
Citrix XenServer
                                                             Best virtualization
                                                                  platform

• Free XenServer Impact
   • 900,000+ downloads
                                                    “XenServer 5.5 now meets 100% of our
   • 150,000+ unique organizations                  enterprise requirements”
   • > 50% of Fortune 500 run XenServer                                  -BurtonGroup,2009

• Proven with leading vendors technology             “Look closely at Citrix as an alternative to
• Entrusted by demanding organizations               VMware. [Citrix] offers many of the same
                                                     features as VMware with more flexibility and a
  to run the most mission critical apps              lower price.”
   • Optimized for XenDesktop deployments                                  -Info-TechResearchGroup,2011


• Used by the largest clouds                         Magic Quadrant “Leader" – noted for features
                                                     and price/performance”
 • Optimized for Cloud deployments
                                                                           -Gartner,2011
• Validated by market thought leaders

 © 2012 Citrix | Confidential – Do Not Distribute
Gartner Magic Quadrant Report

        Citrix placed in the leaders quadrant

“The competitive market for
   x86 server virtualization
infrastructure has matured,
leading more enterprises to
  reconsider their choices,
    and, instead, consider
    multiple virtualization
      infrastructures.”*
*Gartner references extracted from “Magic Quadrant for x86 Server Virtualization Infrastructure” published June 11,
                                                     2012




    © 2012 Citrix | Confidential – Do Not Distribute
Leveraging Multiple Hypervisors
The Benefits                                                    How many server virtualization
•   Many organizations leverage a combination
                                                                   vendors are you using?                                      The Challenges

    of VMware, for advanced management of                                  5    4     3    2     1                             •    When possible, ensure one of your
    critical workloads and apps, and Citrix or                                        1% 3% 7%                                     solutions can manage the other for day-
    Microsoft for cost savings in non-critical                                                                                     to-day management tasks like live
    systems.                                                                                                                       migration & P2V.
• Microsoft can also bring high performance                                                                                    • Microsoft & Citrix can manage VMware
 for Microsoft apps like Exchange or                                                                                            and each other.
 SharePoint.                                                                                                                   • VMware is beginning to offer
• Citrix XenServer is often utilized to support                                                   31%                           management of Microsoft VMs.
 Citrix’s XenDesktop.                                                      58%

                                                                                                                             What pair of vendors
            What vendor are                                2%                                                                  are you using?
              you using?                                                                                           4% 5%
                                                        7%                                                                                              VMware/Citrix

                      VMware                                                                                       9%                                   VMware/Microsoft
                                                  20%                                                                        41%                        VMware/Oracle
                      Microsoft                                                                                   9%
                                                                                                                                                        Microsoft/Oracle
                      Citrix                                     71%                                                                                    Oracle/Red Hat
                                                                                                                       32%
                      Red Hat                                                                                                                           Microsoft/Red Hat
                                                                       Source: Info-Tech Research Group; N = 71

        © 2012 Citrix | Confidential – Do Not Distribute
Why Customers Virtualize with XenServer?
                                                   • 10 minutes to Xen
                                                   • No single points of failure
1               Ease of Use
                                                   • Centrally manage hundreds of virtual servers
                                                   • Enterprise-class features such as live migration, disk
                                                     snap shots, high availability, memory overcommit
                                                   • Enables you to optimize resources with zero-
2               Performance                          downtime to users.
                                                   • Cloud and Desktop Optimized for high density
                                                     workloads with usage specific optimizations
                                                   • Industry-leading server virtualization, free!
                                                   • Extends your server consolidation savings into
3               Affordable
                                                     capital equipment, space, power and cooling costs
                                                   • Per host pricing for premium editions
© 2012 Citrix | Confidential – Do Not Distribute
XenServer Meets All Virtualization Needs
                                                   • High performance, resilient virtualization platform
           Enterprise
                                                   • Simple deployment and management model
          Data Center                              • Host based licensing to control CAPEX



           Desktop                                 • Optimized for high performance desktop workloads
         Virtualization                            • Storage optimizations to control VDI CAPEX



                                                   • Platform for IaaS and Cloud Service Providers
            Cloud                                  • Powers the NetScaler SDX platform
        Infrastructure                             • Fully supports Software Defined Networking
                                                   • Enhanced integrations with Citrix CloudPlatform

© 2012 Citrix | Confidential – Do Not Distribute
Enterprise
Data Center Virtualization
Workload Placement Services

• Feature name: Workload Balancing
• Automated guest start-up and
  management based on defined
  policy
• Guests automatically migrate from
  one host to another based on
  resource usage
• Power-on/off hosts as needed
• Report on utilization of pool
  resources – by VM, by host, etc.

 © 2012 Citrix | Confidential – Do Not Distribute
Integrated Site Recovery

• Supports LVM SRs
• Replication/mirroring setup outside
  scope of solution
 ᵒFollow vendor instructions
 ᵒBreaking of replication/mirror also manual
• Works with every iSCSI and FC
  array on HCL
• Supports active-active DR




 © 2012 Citrix | Confidential – Do Not Distribute
Delegated Web Based Administration

• Enables:
 ᵒIT delegation for administrators
 ᵒVM level administration for end users
• Support for multiple pools
• Active Directory enabled
 ᵒLeverages XenServer RBAC
• XenVNC and RDP console access




 © 2012 Citrix | Confidential – Do Not Distribute
Live Storage XenMotion

                                                                     • Extends standard XenMotion
                                      Live                           • Migrates VM disks from any
                                     Virtual
                                     Machine                           storage type to any other
                                                                       storage type
                                                                      ᵒLocal, DAS, iSCSI, FC
                             XenServer Hypervisor
                                                                     • Supports cross pool migration
                                                                      ᵒRequires compatible CPUs
                       VDI(s)                                        • Encrypted Migration model
                                                                     • Specify management interface
                                                    XenServer Pool
                                                                       for optimal performance


 © 2012 Citrix | Confidential – Do Not Distribute
Desktop Optimized XenServer
Supporting High Performance Graphics

• Feature name: GPU pass-through
• Enables high-end graphics in VDI
  deployments with HDX 3D Pro
• Optimal CAD application support
  with XenDesktop
• More powerful than
  RemoteFX, virtual GPUs, or other
  general purpose graphics solutions




 © 2012 Citrix | Confidential – Do Not Distribute
Controlling Shared Storage Costs – IntelliCache

• Caching of XenDesktop 5 images
• Leverages local storage
• Reduce IOPS on shared storage
• Supported since XenServer 5.6 SP2




 © 2012 Citrix | Confidential – Do Not Distribute
Cost Effective VM Densities
• Supporting VMs with up to:
 ᵒ16 vCPU per VM
 ᵒ128GB Memory per VM
• Supporting XenServer hosts with up to:
 ᵒ1TB Physical RAM
 ᵒ160 logical processors
• Yielding up to 150 Desktop images per host


• Included at no cost with all XenDesktop purchases


• Cisco Validated Design for XenDesktop on UCS

 © 2012 Citrix | Confidential – Do Not Distribute
Cloud Optimized XenServer
Distributed Virtual Network Switching

• Virtual Switch                                    VM




 ᵒOpen source: www.openvswitch.org
 ᵒProvides a rich layer 2 feature set
 ᵒCross host internal networks                      VM



 ᵒRich traffic monitoring options

• DVS Controller
 ᵒVirtual appliance
 ᵒWeb-based GUI
                                                    VM




 ᵒCan manage multiple pools                         VM

 ᵒCan exist within pool it manages
                                                    VM




 © 2012 Citrix | Confidential – Do Not Distribute
NetScaler SDX – Powered by XenServer

• Complete tenant isolation
• Complete independence
• Partitions within instances
• Optimized network: 50+ Gbps
• Runs default XenServer 6




 © 2012 Citrix | Confidential – Do Not Distribute
XenServer Customers
U.S. Army Shared Services Center

• Part of the Army’s Armament Research, Development and Engineering
  Center, leads the design, build, training and deployment of Army ERP
  solutions.
• Looking for cost savings through hardware consolidation
• How XenServer helped:
 ᵒConsolidated SAP environment from 21 to 4 servers.
 ᵒIncreased processing capacity 300%
 ᵒReduction in operating costs yielded savings of $414,181 in first year
• Next steps:
 ᵒMoving additional workloads to XenServer to capitalize on cost
  savings
 ᵒImplement Disaster Recovery solution
 ᵒExamining XenDesktop for desktop virtualization

 © 2012 Citrix | Confidential – Do Not Distribute
Medical University of South Carolina

• South Carolina based teaching hospital
• State funding cuts threatened services
• XenDesktop for application delivery
 ᵒ300 applications virtualized
 ᵒSupporting rural out reach programs
 ᵒFacilitating mobile access to patient information
• XenServer used for additional server consolidation
 ᵒIT and capital costs shrunk
 ᵒPower and cooling reduced by 73%
 ᵒService uptime objectives met for clinicians, physicians and researchers



 © 2012 Citrix | Confidential – Do Not Distribute
1&1 Internet
• Leading global Web Hosting provider
 ᵒ5 data centers with 70,000 servers in Europe and USA
 ᵒOver 11 million customers on paid services
 ᵒManage over 18 million domain names
• Searching for best solution for its public cloud
  offering, Dynamic Cloud Server
• XenServer chosen for cloud platform due to:
 ᵒproduct maturity
 ᵒopen source code-base
 ᵒflexible pricing model
 ᵒCitrix worldwide support and services
• Looking at other Citrix offerings
 ᵒEvaluating Citrix CloudPlatform for cloud orchestration layer
 © 2012 Citrix | Confidential – Do Not Distribute
XenServer Pricing and
Packaging
Product Packaging and Pricing
           XenServer                               Data protection and resiliency for enterprise-       $5,000
                                                   wide virtual environments                             /host
            Platinum


           XenServer                               Automated, integrated, and production-ready          $2,500
                                                   offering for medium to large enterprise               /host
           Enterprise                              deployments

                                                   Highly available and memory optimized virtual
           XenServer                                                                                    $1,000
                                                   infrastructure for improved TCO and host              /host
           Advanced                                utilization

                                                   Free, enterprise-ready virtual infrastructure with
           XenServer                               management tools above and beyond                    FREE
             Free                                  alternatives

© 2012 Citrix | Confidential – Do Not Distribute
Subscription Advantage
Citrix Subscription Advantage entitles customers the ability to upgrade to the latest software version for their product
at no additional charge. Support not included.
                                                     Renewal Categories
Current:
                                                                      Renewal SRP
Active memberships

Reinstatement:                                                        Renewal SRP + pro-rated renewal for time expired
Memberships that are expired 1 through 365 days                       + 20% fee

Recovery:
                                                                      Recovery SRP
Memberships that are expired more than 365 days
Edition                                                               Renewal SRP              Recovery SRP
XenServer Platinum                                                    $675.00 per SVR          $2,800.00 per SVR
XenServer Enterprise                                                  $325.00 per SVR          $1,400.00 per SVR
XenServer Advanced                                                    $130.00 per SVR          $560.00 per SVR

  © 2012 Citrix | Confidential – Do Not Distribute
Support Options
XenServer Support Options                                                  Premier Support
Cost                                                                       7% of license cost (SRP)
Product Coverage                                                           XenServer Advanced, Enterprise and Platinum
Coverage Hours                                                             24x7x365
Incidents                                                                  Unlimited
Named Contacts                                                             Unlimited
Type of Access                                                             Phone/Web/Email
                                                            Add-on Service Options
Software or Hardware TRM                             200 hours/Unlimited incidents/1region             $40,000
Additional TRM hours                                 100 hours                                         $20,000
Fully Dedicated TRM                                  1600 hours/Unlimited incidents/1 region           $325,000
On-site Days                                         On-site technical support service                 $2,000 per day
Assigned Escalation                                  200 hours/1 region (must have TRM)                $16,000
Fully Dedicated Assigned Escalation                  1600 hours                                        $480,000

  © 2012 Citrix | Confidential – Do Not Distribute
It’s Your Budget … Spend it Wisely

                                                   • Vendor lock-in great for vendor
             Single Vendor                         • Beware product lifecycles and tool set changes

                                                   • ROI Calculators always show vendor author as best
   ROI Can be Manipulated                          • Use your own numbers

                                                   • Over buying is costly; get what you need
 Understand Support Model                          • Support call priority with tiered models

                                                   • Some projects have requirements best suited to specific tool
          Use Correct Tool                         • Understand deployment and licensing impact

 Leverage Costly Features as                       • Blanket purchases benefit only vendor
         Required                                  • Chargeback to project for feature requirements


© 2012 Citrix | Confidential – Do Not Distribute
Work better. Live better.

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Xen server 6.1 customer presentation

  • 1. Maximizing the Potential of Your Datacenter Using XenServer September 2012
  • 2. Citrix XenServer Best virtualization platform • Free XenServer Impact • 900,000+ downloads “XenServer 5.5 now meets 100% of our • 150,000+ unique organizations enterprise requirements” • > 50% of Fortune 500 run XenServer -BurtonGroup,2009 • Proven with leading vendors technology “Look closely at Citrix as an alternative to • Entrusted by demanding organizations VMware. [Citrix] offers many of the same features as VMware with more flexibility and a to run the most mission critical apps lower price.” • Optimized for XenDesktop deployments -Info-TechResearchGroup,2011 • Used by the largest clouds Magic Quadrant “Leader" – noted for features and price/performance” • Optimized for Cloud deployments -Gartner,2011 • Validated by market thought leaders © 2012 Citrix | Confidential – Do Not Distribute
  • 3. Gartner Magic Quadrant Report Citrix placed in the leaders quadrant “The competitive market for x86 server virtualization infrastructure has matured, leading more enterprises to reconsider their choices, and, instead, consider multiple virtualization infrastructures.”* *Gartner references extracted from “Magic Quadrant for x86 Server Virtualization Infrastructure” published June 11, 2012 © 2012 Citrix | Confidential – Do Not Distribute
  • 4. Leveraging Multiple Hypervisors The Benefits How many server virtualization • Many organizations leverage a combination vendors are you using? The Challenges of VMware, for advanced management of 5 4 3 2 1 • When possible, ensure one of your critical workloads and apps, and Citrix or 1% 3% 7% solutions can manage the other for day- Microsoft for cost savings in non-critical to-day management tasks like live systems. migration & P2V. • Microsoft can also bring high performance • Microsoft & Citrix can manage VMware for Microsoft apps like Exchange or and each other. SharePoint. • VMware is beginning to offer • Citrix XenServer is often utilized to support 31% management of Microsoft VMs. Citrix’s XenDesktop. 58% What pair of vendors What vendor are 2% are you using? you using? 4% 5% 7% VMware/Citrix VMware 9% VMware/Microsoft 20% 41% VMware/Oracle Microsoft 9% Microsoft/Oracle Citrix 71% Oracle/Red Hat 32% Red Hat Microsoft/Red Hat Source: Info-Tech Research Group; N = 71 © 2012 Citrix | Confidential – Do Not Distribute
  • 5. Why Customers Virtualize with XenServer? • 10 minutes to Xen • No single points of failure 1 Ease of Use • Centrally manage hundreds of virtual servers • Enterprise-class features such as live migration, disk snap shots, high availability, memory overcommit • Enables you to optimize resources with zero- 2 Performance downtime to users. • Cloud and Desktop Optimized for high density workloads with usage specific optimizations • Industry-leading server virtualization, free! • Extends your server consolidation savings into 3 Affordable capital equipment, space, power and cooling costs • Per host pricing for premium editions © 2012 Citrix | Confidential – Do Not Distribute
  • 6. XenServer Meets All Virtualization Needs • High performance, resilient virtualization platform Enterprise • Simple deployment and management model Data Center • Host based licensing to control CAPEX Desktop • Optimized for high performance desktop workloads Virtualization • Storage optimizations to control VDI CAPEX • Platform for IaaS and Cloud Service Providers Cloud • Powers the NetScaler SDX platform Infrastructure • Fully supports Software Defined Networking • Enhanced integrations with Citrix CloudPlatform © 2012 Citrix | Confidential – Do Not Distribute
  • 8. Workload Placement Services • Feature name: Workload Balancing • Automated guest start-up and management based on defined policy • Guests automatically migrate from one host to another based on resource usage • Power-on/off hosts as needed • Report on utilization of pool resources – by VM, by host, etc. © 2012 Citrix | Confidential – Do Not Distribute
  • 9. Integrated Site Recovery • Supports LVM SRs • Replication/mirroring setup outside scope of solution ᵒFollow vendor instructions ᵒBreaking of replication/mirror also manual • Works with every iSCSI and FC array on HCL • Supports active-active DR © 2012 Citrix | Confidential – Do Not Distribute
  • 10. Delegated Web Based Administration • Enables: ᵒIT delegation for administrators ᵒVM level administration for end users • Support for multiple pools • Active Directory enabled ᵒLeverages XenServer RBAC • XenVNC and RDP console access © 2012 Citrix | Confidential – Do Not Distribute
  • 11. Live Storage XenMotion • Extends standard XenMotion Live • Migrates VM disks from any Virtual Machine storage type to any other storage type ᵒLocal, DAS, iSCSI, FC XenServer Hypervisor • Supports cross pool migration ᵒRequires compatible CPUs VDI(s) • Encrypted Migration model • Specify management interface XenServer Pool for optimal performance © 2012 Citrix | Confidential – Do Not Distribute
  • 13. Supporting High Performance Graphics • Feature name: GPU pass-through • Enables high-end graphics in VDI deployments with HDX 3D Pro • Optimal CAD application support with XenDesktop • More powerful than RemoteFX, virtual GPUs, or other general purpose graphics solutions © 2012 Citrix | Confidential – Do Not Distribute
  • 14. Controlling Shared Storage Costs – IntelliCache • Caching of XenDesktop 5 images • Leverages local storage • Reduce IOPS on shared storage • Supported since XenServer 5.6 SP2 © 2012 Citrix | Confidential – Do Not Distribute
  • 15. Cost Effective VM Densities • Supporting VMs with up to: ᵒ16 vCPU per VM ᵒ128GB Memory per VM • Supporting XenServer hosts with up to: ᵒ1TB Physical RAM ᵒ160 logical processors • Yielding up to 150 Desktop images per host • Included at no cost with all XenDesktop purchases • Cisco Validated Design for XenDesktop on UCS © 2012 Citrix | Confidential – Do Not Distribute
  • 17. Distributed Virtual Network Switching • Virtual Switch VM ᵒOpen source: www.openvswitch.org ᵒProvides a rich layer 2 feature set ᵒCross host internal networks VM ᵒRich traffic monitoring options • DVS Controller ᵒVirtual appliance ᵒWeb-based GUI VM ᵒCan manage multiple pools VM ᵒCan exist within pool it manages VM © 2012 Citrix | Confidential – Do Not Distribute
  • 18. NetScaler SDX – Powered by XenServer • Complete tenant isolation • Complete independence • Partitions within instances • Optimized network: 50+ Gbps • Runs default XenServer 6 © 2012 Citrix | Confidential – Do Not Distribute
  • 20. U.S. Army Shared Services Center • Part of the Army’s Armament Research, Development and Engineering Center, leads the design, build, training and deployment of Army ERP solutions. • Looking for cost savings through hardware consolidation • How XenServer helped: ᵒConsolidated SAP environment from 21 to 4 servers. ᵒIncreased processing capacity 300% ᵒReduction in operating costs yielded savings of $414,181 in first year • Next steps: ᵒMoving additional workloads to XenServer to capitalize on cost savings ᵒImplement Disaster Recovery solution ᵒExamining XenDesktop for desktop virtualization © 2012 Citrix | Confidential – Do Not Distribute
  • 21. Medical University of South Carolina • South Carolina based teaching hospital • State funding cuts threatened services • XenDesktop for application delivery ᵒ300 applications virtualized ᵒSupporting rural out reach programs ᵒFacilitating mobile access to patient information • XenServer used for additional server consolidation ᵒIT and capital costs shrunk ᵒPower and cooling reduced by 73% ᵒService uptime objectives met for clinicians, physicians and researchers © 2012 Citrix | Confidential – Do Not Distribute
  • 22. 1&1 Internet • Leading global Web Hosting provider ᵒ5 data centers with 70,000 servers in Europe and USA ᵒOver 11 million customers on paid services ᵒManage over 18 million domain names • Searching for best solution for its public cloud offering, Dynamic Cloud Server • XenServer chosen for cloud platform due to: ᵒproduct maturity ᵒopen source code-base ᵒflexible pricing model ᵒCitrix worldwide support and services • Looking at other Citrix offerings ᵒEvaluating Citrix CloudPlatform for cloud orchestration layer © 2012 Citrix | Confidential – Do Not Distribute
  • 24. Product Packaging and Pricing XenServer Data protection and resiliency for enterprise- $5,000 wide virtual environments /host Platinum XenServer Automated, integrated, and production-ready $2,500 offering for medium to large enterprise /host Enterprise deployments Highly available and memory optimized virtual XenServer $1,000 infrastructure for improved TCO and host /host Advanced utilization Free, enterprise-ready virtual infrastructure with XenServer management tools above and beyond FREE Free alternatives © 2012 Citrix | Confidential – Do Not Distribute
  • 25. Subscription Advantage Citrix Subscription Advantage entitles customers the ability to upgrade to the latest software version for their product at no additional charge. Support not included. Renewal Categories Current: Renewal SRP Active memberships Reinstatement: Renewal SRP + pro-rated renewal for time expired Memberships that are expired 1 through 365 days + 20% fee Recovery: Recovery SRP Memberships that are expired more than 365 days Edition Renewal SRP Recovery SRP XenServer Platinum $675.00 per SVR $2,800.00 per SVR XenServer Enterprise $325.00 per SVR $1,400.00 per SVR XenServer Advanced $130.00 per SVR $560.00 per SVR © 2012 Citrix | Confidential – Do Not Distribute
  • 26. Support Options XenServer Support Options Premier Support Cost 7% of license cost (SRP) Product Coverage XenServer Advanced, Enterprise and Platinum Coverage Hours 24x7x365 Incidents Unlimited Named Contacts Unlimited Type of Access Phone/Web/Email Add-on Service Options Software or Hardware TRM 200 hours/Unlimited incidents/1region $40,000 Additional TRM hours 100 hours $20,000 Fully Dedicated TRM 1600 hours/Unlimited incidents/1 region $325,000 On-site Days On-site technical support service $2,000 per day Assigned Escalation 200 hours/1 region (must have TRM) $16,000 Fully Dedicated Assigned Escalation 1600 hours $480,000 © 2012 Citrix | Confidential – Do Not Distribute
  • 27. It’s Your Budget … Spend it Wisely • Vendor lock-in great for vendor Single Vendor • Beware product lifecycles and tool set changes • ROI Calculators always show vendor author as best ROI Can be Manipulated • Use your own numbers • Over buying is costly; get what you need Understand Support Model • Support call priority with tiered models • Some projects have requirements best suited to specific tool Use Correct Tool • Understand deployment and licensing impact Leverage Costly Features as • Blanket purchases benefit only vendor Required • Chargeback to project for feature requirements © 2012 Citrix | Confidential – Do Not Distribute
  • 28. Work better. Live better.

Notes de l'éditeur

  1. XenServer is not a risky bet: It’s the second most widely deployed hypervisor in the enterprise with more than 150,000 customers in production. With the Xen hypervisor running virtually every cloud on the planet, including the world’s largest virtualization deployment, it’s also “cloud-proven”… with more scalability than most enterprises are likely to ever need.Customer types and usage150,000 unique companies of all sizesStrongest in NA and EMEA¼ Desktop; ½ Server; ¼ Cloud (public & private) On average 2,500 employees150 servers<30% virtual today; expect to get to >60%95% are satisfied or very satisfied and recommend the product to peers90% plan to expand their footprint in next year1/3rd plan to move to a premium edition
  2. Third-party validation:XenServer was placed in the “Leaders” section in the 2011 Gartner Server Virtualization Magic Quadrant report. XenServer was also named a “Champion” in the Info-Tech Research Group Server Virtualization Vendor Landscape report for 2011. These reports continue the XenServer momentum that is driven by the strength of Xen in the world’s largest clouds and continued innovations to advance network and desktop virtualization.Read the full report: http://www.citrix.com/site/resources/dynamic/additional/citirix_magic_quadrant_2011.pdfXenServer Key Strengths:Rich product capabilities for relatively low costVision of becoming “open” alternative for virtualization through to cloud computingCompatibility of XenServer with XenDesktop and other Citrix productsInfoTech also ranks Citrix as a Champion in the server virtualization space, highlighting the features to price and flexibility as key reasons to compare to Vmware’svSphere. Key Strengths:Citrix has developed a comprehensive product line from server to desktop virtualization, where Info-Tech sees Citrix as a leader. Citrix offers mature functionality for managing XenServerHighly manageable licensing costs[XenServer] provides the most comprehensive all around solution for the priceMore information on Info-Tech report: http://www.citrix.com/English/ps2/products/subfeature.asp?contentID=2313314Customers Agree: We tried VMware first… but when we benchmarked VMware vs. Citrix, the XenServer actually performed significantly better than the VMware solution, and we ended up, from that, going the direction of choosing Citrix as our virtualization platform for our servers… - Fernando Bayuga Jr., IT Manager WEC Health UnitThe Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Citrix.
  3. More and more organizations are choosing to host different workloads on different hypervisors enabling them not only better overall performance of their environment by also better utilizing their budget. Over 40% of companies in a recent Info-Tech study said they were using 2 or more server virtualization vendors within their datacenter, with almost half of these using Citrix and VMware together. The major challenge of this model is day to day management tasks, such as live migration, that you ideally want to complete through one management console. Currently both Citrix and Microsoft can manage each others VMs as well as VMware. VMware is beginning to offer management of Microsoft VMs.
  4. XenServer is designed to be simple, intuitive and easy to use. It can be installed and running in 10 minutes with only 4 megabytes of storage. It’s unique management architecture and console eliminates single points of failure so you can centrally manage hundreds of virtual servers.The free version of XenServer comes with enterprise class features including centralized management, disk snapshotting, and live virtual machine migration which enables organizations to manage their environment easily and intelligently while optimizing resources with zero-downtime to users. The premium editions of XenServer are conveniently priced per server and contain enhanced management and automation features such as high availability, dynamic memory control, workload balancing and distributed virtual network switch.Much simpler – "10 minutes to Xen"Far fewer "VMware Patch Tuesday" headachesDesigned to run on virtually any x86 hardwareOptimized for XenDesktop (e.g. IntelliCache)Equally matched to VMware in "green field" opportunities
  5. XenServer is designed to address the virtualization needs of three critical markets.Within the Enterprise Data Center, XenServer solves the traditional server virtualization objectives of server consolidation, hardware independence while providing a high performance platform with a very straight forward management model.Since XenServer is a Citrix product, it only stands to reason that it can draw upon the vast experience Citrix has in optimizing the desktop experience and provide optimizations specific to desktop workloads.Lastly, with the emergence of mainstream cloud infrastructures, XenServer can draw upon the heritage of Amazon Web Services and Rackspace to provide a highly optimized platform for cloud deployments of any scale.
  6. Since all these use cases depend on a solid data center platform, let’s start by exploring the features critical to successful enterprise virtualization
  7. When resource pools are small, and the number of VMs under management are similarly low, it’s not unreasonable for a virtualization admin to make acceptable decisions about where to place a given guest for optimal performance. Once the number of VMs reaches a critical point, typically between 20-30, placement decisions and interdependencies become so complex that humans aren’t going to place VMs in the most optimal location. This is why VMW and others have implemented resource placement services, and if you’re familiar with vSphere DRS, then XenServer Workload Balancing will look very familiar. Like DRS, WLB takes into account CPU and RAM utilization when attempting to determine where the best host to start or rebalance a VM is, but unlike DRS, WLB also includes key IO metrics such as disk reads and writes and network reads and writes in those computations. This allows WLB to ensure IO dominant applications are rarely placed on the same host, and that overall resource pool operations are optimized.In addition to performing workload placement, WLB is also directly integrated into XenServer power management to perform workload consolidation on a scheduled basis. This feature allows for the consolidation of underutilized servers onto fewer hosts during evening hours, and the evacuated hosts powered down for the duration. When the morning schedule takes effect, the powered down hosts are automatically restarted and workloads rebalanced for optimal performance.Lastly, WLB incorporates a series of health and status reports suitable for both operations and audit purposes.Schedule pool policy based on time of day needsWhen starting guests, an option to “Start on optimal server” is available, and XenServer chooses the most appropriate server based on policyUsers have the ability to over-ride policy, or specify guests or hosts that are excluded from policy (eg high-demand applications)
  8. Planning for and supporting multi-site disaster recovery within a virtualized environment can be quite complex, but with XenServer’s integrated site recovery option, we’ve taken care of the hard parts. The key to site recovery is that we take care of the VM metadata, while your storage admins take care of the array replication piece. What this means is that every iSCSI or HBA storage solution on our HCL is supported for site recovery operations, providing that it either has built-in replication or can work with third party replication. When site recovery is enabled, the VM metadata corresponding to the VMs and/or vApps you wish to protect are written to the SR containing the disk images for the VMs. When the LUNs are replicated to the secondary site, the metadata required to reconfigure those VMs is also automatically replicated. Because we’re replicating the underlying VM disk images and associated metadata, if VMs in the secondary site are running from different LUNs Integrated Site Recovery can fully support active/active use models. Note that due to VM replication, active/active will require a minimum of two LUNs.Recovery from failure, failback and testing of failover is accomplished using a wizard within XenCenter. Each step of the wizard validates that the configuration is correct and that the system is in fact in a state of “failure”.
  9. XenServer Web Console GoalsEnable XenServer Mgmt from a Web based console Offer VM level delegation so end users can manage their VM’sWeb SS delivers Remote ManagementITadmins have long wanted a means to mange VM’s remotely via a browser based, non-windows platformEnd User Self ServiceWSS also allows IT to delegate routine management tasks to the application/VM ownerThis satisfies the more strategic goal of helping IT to enable customer self service in the datacenterFinally WSS also provides a foundation for future innovation in the areas of web based mgmt, self service and an opencloud director layer for x-platform mgmt
  10. What differentiates Live Storage Migration from Live VM Migration is that with Live Storage Migration the storage used for the virtual disks is moved from one storage location while the VM itself may not change virtualization hosts. In XenServer, Live VM Migration is branded XenMotion and logically Live Storage Migration became Storage XenMotion. With Storage XenMotion, live migration occurs using a shared nothing architecture which effectively means that other than having a reliable network connection between source and destination, no other elements of the virtualization infrastructure need be common. What this means is that with Storage XenMotion you can support a large number of storage agility tasks, all from within XenCenterFor example:Upgrade a storage arrayProvide tiered storage arraysUpgrade a pool with VMs on local storageRebalance VMs between XenServer pools, or CloudStack clusters
  11. Desktop virtualization is a core topic in many organizations today, and while some vendors would have you believe that a general purpose hypervisor is the correct solution for desktop workloads, the reality is that desktop workloads present a very distinct usage pattern not seen with traditional server based workloads. This is one reason why when you look at Citrix XenDesktop you see it taking advantage of specific features of XenServer which are unique to desktop virtualization. In this section, we’ll cover what the Desktop Optimized XenServer looks like and what specific benefits XenServer has when XenDesktop is used as the desktop broker.
  12. Within desktop virtualization there are two distinct classes of users, those who are using general purpose applications and those who are using graphics intensive applications. Supporting the former is readily accomplished using the traditional emulated graphics adapters found in hypervisors, but when you need the full power of a GPU for CAD, graphic design or video processing those emulated adapters are far from sufficient. This is why XenServer implemented the GPU Pass-through feature. With GPU pass-through users requiring high performance graphics can be assigned a dedicated GPU contained within the XenServer host making GPU pass-through the highest performing option on the market.
  13. One of the biggest areas of concern when deploying desktop virtualization isn’t the overall license costs, but the impact of shared storage. On paper if you were considering a deployment requiring 1000 active desktops, and assumed an average of 5GB per desktop, if you happened to have space for a 5 TB LUN on an existing storage array, you might be tempted to carve out that LUN and leverage it for the desktop project. Unfortunately, were you to do so you’d quickly find that while you had the space for the storage you might not have the free IOPS to satisfy both the desktop load and whatever pre-existing users were leveraging the SAN. With XenServer, we recognized that this would be a barrier to XenDesktop adoption and implemented IntelliCache to leverage the local storage on the XenServer as a template cache for the desktop images running on that host.
  14. When desktop virtualization is the target workload, the correct hypervisor solution will be one which not only provides a high performance platform, and has features designed to lower the overall deployment costs and address critical use cases, but one which offers flexibility in VM and host configurations while still offering a cost effective VM density. Since this is a classic case of use case matters, take a look at the Cisco Validated Design for XenDesktop on UCS with XenServerhttp://www.cisco.com/en/US/docs/solutions/Enterprise/Data_Center/Virtualization/ucs_xd_xenserver_ntap.pdf
  15. As with desktop virtualization, there are unique characteristics of cloud workloads which make a general purpose hypervisor less than idea. The vast experience Citrix has with cloud operators such as Amazon, Rackspace and SoftLayer over the years has allowed us to develop features which directly address the scalability and serviceability of cloud infrastructure.
  16. It is through the use of SRIOV and other cloud optimizations that the NetScaler SDX platform is able to provide the level of throughput, scalability and tenant isolation that it can. The NetScaler SDX is a hardware Application Delivery Controller capable of sustained throughput over 50 Gbps, all powered by a stock Cloud Optimized XenServer 6 hypevisor.
  17. The U.S. Army Shared Services Center (SSC), part of the Army’s Armament Research, Development and Engineering Center (ARDEC), leads the planning, design, build, test, training, deployment and sustainment of Army ERP solutions. In recent years, the Army SSC has replaced a wide range of legacy applications with SAP systems, including the FI/FM/CO, PS, AM, CATS, HCM, MM and PLM modules of the SAP Business Suite, Supplier Relationship Management (SRM), Netweaver Enterprise Portal and SAP BusinessObjects Business Intelligence. Having reduced cost and conserved IT resources associated with its software applications environment, the Center turned its attention to its datacenter hardware infrastructure, beginning with the replacement of Oracle/Sun SPARC servers with commodity Intel-based servers. When the Army SSC changed its platform, it recognized an opportunity to leverage server virtualization to maximize the utilization of it server resources, reduce acquisition and maintenance costs, and lower administrative overhead while actually improving the performance of its SAP systems which support 4,700 users.After analyzing its options for server virtualization solutions, the Army SSC found that Citrix® XenServer® best met its requirements.Before virtualization, the Army SSC’s 21 Sun SPARC servers had a processing capacity of 45,510 SAPS. After implementing XenServer on commodity hardware, they had a processing capacity of 147,600 SAPS on only four Dell Intel X64 servers—giving the Army SSC almost 300 percent more processing capacity with 17 fewer servers. At the same time, the Army SSC was using 83 percent fewer watts, so they achieved a dramatic improvement in processing power per watt. Together, the Center’s reduction in operating costs (e.g., hardware maintenance, power, cooling and server administration) yielded savings of $414,181 in the first year (after initial server acquisition costs) and $471,649 per year thereafter. The Datacenter footprint has also been dramatically reduced since there are fewer servers.The ARMY SSC is building on its success with SAP by virtualizing additional systems on its XenServer platform, including Oracle Collaboration Suite, Adobe LiveCycle and Microsoft Enterprise Project Management. 
  18. Founded in 1824 in Charleston, The Medical University of South Carolina is the oldest medical school in the South. Today, MUSC continues the tradition of excellence in education, research, and patient care. MUSC educates and trains more than 3,000 students and residents, and has nearly 11,000 employees, including 1,500 faculty members. As the largest non-federal employer in Charleston, the university and its affiliates have collective annual budgets in excess of $1.6 billion. MUSC operates a 750-bed medical center, which includes a nationally recognized Children's Hospital and a leading Institute of Psychiatry.MUSCis dedicated to providing community healthcare services to patients across the state while supporting doctors and research efforts around the world. Faced with huge reductions in state funding, the university had two choices: to reduce the scope of its mission—or transform how its mission is fulfilled. By using Citrix to virtualize its infrastructure, MUSC found a way to improve delivery of IT services to doctors and researchers while achieving the efficiency and cost savings to live comfortably within its budget. Citrix has helped MUSC meet the needs of the taxpayers of South Carolina. Server virtualization has shrunk the university’s IT footprint and capital costs, and reduced power costs by 73 percent while meeting its goal of 99.9 percent uptime to ensure uninterrupted service availability for doctors and researchers. By embracing innovation, MUSC has ensured that its commitment to excellence in healthcare will survive and thrive even under the most challenging conditions
  19. 1&1 Internet is a leader amongst global Web Hosting providers with data centers in both the USA and Europe. 1&1 Internet, Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $3 billion. 1&1 was founded in 1988 and hosts more than 11 million domain names, while more than 70,000 servers run on the company's five state-of-the-art, green data centers. 1&1 uses both Free and Advanced XenServer to power it public cloud offering, Dynamic Cloud Server. In addition, the company is looking at Citrix CloudPlatform as their Cloud Orchestration solution.
  20. Key FeaturesPlatinum: Integrated disaster recovery managementProvisioning services for physical and virtual workloadsEnterprise:IntelliCache™ for XenDesktop storage optimizationDynamic Workload Balancing and Power ManagementWeb Management Console with Delegated AdminEnvironment management using Role-Based Administration and StorageLinkAdvanced:High AvailabilityDynamic Memory ControlAutomated VM protection and recoveryDistributed Virtual SwitchingFree:XenMotion for live VM migrationShared storageUnlimited hosts Unlimited VMs
  21. More information on Citrix Subscription Advantage: http://www.citrix.com/lang/English/lp/lp_2317284.asp
  22. Premier Support: http://www.citrix.com/lang/English/lp/lp_2321822.aspPremier Support Calculator: http://deliver.citrix.com/WWWB1201PREMIERSUPPORTCALCULATORINBOUND.html
  23. The single vendor lock-in model only benefits the vendor. Choose the correct hypervisor for your workloads to ensure the best performance as well as extending your IT budget. Use POCs to measure how well each solution performs in your environment so you can truly gauge how much ROI you will get from a given implementation. Support is a valuable asset when deploying any environment and understanding each vendors model will make sure you don’t get stuck with a costly services bill later on.Understand the requirements of each project so you can assess the best tool for the job. Know what features are needed for your applications so you can spend money on costly features wisely.