Road Map for G-Global portal development (in english) Authors: Nugerbekov S.N., Achilov N.T. Created by: N. Achilov Jan.2013

1. Promotion
Experts of
G-Global
Media International
organizations
Business,
investors
Government,
NGO
1. Meetings with providers and experts
2. Training for providers, staffand experts
3. Organization of research and evaluations
4. Road map and monitoring
1. Presentations and training for staff,
providers and volunteers
2. Presentations, mailings, exhibitions,
conferences
3. Letters of cooperation to partners
4. Road map and monitoring
1. Promotion in the media and
social neworks (LinkedIn, Xing,
Facebook, Youtube)
2. Direct advertising (АТL)
3. Targeted promotion (BTL)
Portal development
1. Development of functionality
2. Elimination of technical errors
3. Section analysis
4. Development of content
1. Experts/analysts for each section—12
2. Experts/analysts for segments—5
3. Experts/analysts for regions—6
4. Moderators of technical support online, 24
hours a day—3х8х3 = 72
5. Volunteers for regions 6, for segments 6, for
sections 12. Total — 24
6.Translators 8x8 = 64
1. Experts for material preparation
for each segment and sections (5х6) = 30, for
regions — 6. Total 36
2. Experts for media channels (TV, radio,
press) for regions — 6х3=18
3. Experts for social media in 2 Internet
languages: 20-30
4. Volunteers 30х3 = 90 (for 3-site version)
1. Reports
2. Development plans
3. Statistics
4. Site maintenance
5. Quickness of response
6. Materials quality
7. Analytics quality
8. Ratings
9. Feedback
1.Topics for discussion
2. News, announcements
3. Advertising, videos, movies
4. Posters, booklets
5. Number of involved experts, companies,
sponsors, partners
6. Number of contacts, requests.
7. Coverage in media, internet
8. Feedback
America Europe CIS Near East and Africa
Asia Australia and
Oceania
Segments: participants Segments: world regions
Articles, reports, overviews
- realization
-monitoring
-assessment
-development
Info-communicative G-Global platform
1. Publications (all users)
G-Global contests
Books, collections
Main goals:
Main activities:
Staff:
Results:
EurasianEconomic Club of Scientists Astana Nobel Prize Club ANPC
2. Expert overviews (experts) Analysis
3. Debates Pros and cons discussion
Comments, opinions
Comments
4. Projects
5. Blogs
6. Person of the Month
8. Virtual working groups
Presentations
Searches for investors
Solutions search
Experts’ opinnions
Comments
Experts’ opinion
Questions
Photos/videos
Participants’ questions/ people's answers
Experts’ videoannouncements
7. Online conferences
Conferences
Round tables
Onlineconferences
Webinars
Training
Experts ranking Material ranking
Development of common documents
Development of common projects
Meetings
Videoadvertisements
Presentations
Interviews
G-Global portal: ranking among 30 million world
websites on Alexa.com:
Monthly index — 107,452th place
Registered —14,000 users
Portal founded: 15 February 2012
Updated: 15 December 2012
Seminars
G-Global portal statistics:
Visitors --- 152 countries
Visits — more than 2 million per year
G-Global international development map
Experts calling in
1. Calling in through state
agencies and other organiza-
tions: MFA RK, MEDP RK,
MINT RK, MEP RK,
universities, SRI
2. Calling in through interna-
tional institutions: UN, WB,
IMF, ADB, EBRD, USAID.
3. Calling in through pro-
fessors, members, staff and
volunteers
1. Analysis of socio-economic devel-
opment of Kazakhstan
2. State-programs
implementation reports
3. Strategic plans for development
4. Articles and publications of
experts
1. Meeting scheduled
February10
2. Road map approval
3. Monitoring
1. World economic outlook
2. International statistics about eco-
nomics, social matters, demographics
3. Reports on world economy
4. Countries and regional overview
5. Articles and publications of experts
1. Recommendations for UN,
G-20, international organizations,
governments.
2. Publications of experts
3. Organization of webinars,
interviews, lectures
4 Projects, blogs
5. Debate moderating
1. Letters from EECSA
2. Organization of presentations
and joint workshops
3. Organization of training
4. Road map and monitoring
1. Letters fromEECSA
2.Event organization
(presentations, training)
3. Road map and monitoring
1. Responsible coordinators from
state agencies
2. Responsible curator from
EECSA
3. Communication experts
4. Responsible editor, designer, analyst
5. Volunteers (2-3)
1. Responsible coordinators from
state agencies
2. Responsible curator from
EECSA
3. Communication experts
4. Responsible editor, designer, analyst
5. Volunteers (5-10)
1. Responsible coordinators from
state agencies
2. Communication experts
3. Editors, designers,
journalists, clerks
4. Administrators by sections
5. Volunteers (5-10)
Increasenumber of
expertsto5,000
Promote
G-Global in print, the
Internet, TV, radio
IncreaseAlexa.com
rating to one of the
top 10,000
Increasetheportionof
foreigncontributorstothe
websiteto40%
Developbetterwebsite
contentandfunctionality
Main goals:
Main goals:
Main activities:
Staff:
Database:
Topic directions: More than 50 topics
Multipolar world
(politics,strategy,
security)
Economic
development
(economics, finances)
Global tolerance
(religion, culture)
Social stability
(labour market,
unemployment)
Other
(sport, tourism,
transport)
Astana Economic Forum—
AEF
More than 8,000 participants from
100 countries
World Anti-CrisisConference—
WAC
With UN support
Recommendations
for UN, G-20 countries and
other international
organizations
Government of Kazakhstan
EECS
ANPC
Increasethe amount of
materialthatexperts
contribute
Portalimagedevel-
opment
Increasenumber of
expertswhorefer
toG-Global materials
Attractnewexpertsand
more of the public
Internet
Debates
Discussions
Performances
Books
Investment projects
Social projects
Innovative projects
Research projects
Statistics
Quotes
Announcements
Research
Clips, documents
English
Russian
Kazakh
French
Chinese
Spanish
Arabic
German
Portal
languages:
AEF portal: ranking among 30 million world
websites on Alexa.com:
Monthly index — 92,723th place
Registered — 30,000 users
Average (AEF and G-Global): ranking among 30
million world websites on Alexa.com:
Monthly index — 99,500th place
Registered — 44,000 users
TV,
radio
Mobile
devices
Access ways:
Users of
G-Global
Sections: Functions:
Team-building
Brainstorming
G-Global: website
www.group-global.org
AEF website:
www.astanaforum.org
www.aef.kz
AstanaNobel
Club
G-Global
portal
EECSA
projects:
AEF
Journal EER
WAC
( May 2013)
TV debates
(5th AEF)
Web-sites:
AEF
ANPC
EECSA
G-Global
contests
Recommen-
dations for
G-20 leaders
CRM system
AEF
Exclusive
interviews
( 5th AEF)
Online
translation AEF
(May 2013)
Economics school
(March 2013 )
Unilectures
Nobellaureatesat
universities
(4thAEF)
EEYF
youth forum
(3rd
AEF)