24. HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND? Talking to bloggersdirectly Sponsoring blogs Usingtargetedadvertising Becomingyourfriend in a social network % of respondentsSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010 2011
25. SOCIAL MEDIA + TRAVEL 74% OF Consumers AGED 35-44 BOOK HOLIDAYS ONLINE 70% OF Consumers TRUST ONLINE RECOMMENDATIONS 40% OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION SOURCE: Social Travel Report, Total Media, 2010 2011
35. Consumers are spending more time on social networks than on searchengines, expectthis trend to continue
36. Peer recommendations are the mosttrusted source of information for consumers, social media iskey in spreadingword-of-moutharound a brand/product2011